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The Reverse Perspective : Fifteen Years of EcoDesign at Philips Consumer Electronics (1993-2008)

By: Ab Stevels

...stories illustrate the five overlapping stages of its development: Get the facts, stimulate creative thinking, implement and validate, integrate into design and production, and communicate results effectively. EcoDesign has been introduced to PCE through a bottom-up approach with an emphasis on common sense. This ensured a wide acceptance and a strong participation. ...

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