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The Marketing of Ideas and Social Issues

By: Seymour Fine

...1 Communication Effects 72 The Communication's Message 73 Message Design and the Law 74 SUMMARY 74 7 CHANNELS OF DISTRIBUTION IN SOCIAL MARKETIN... ...mation into one or more people. Interest. A feeling of concern about something. Law. Ideas established as enforceable public policy. Lobbying. P... ...e diagnosis and attorneys rely on an experiential approach or what is called "case law." Economists look to utility theory emphasizing the most effi... ...In many cases compliance has necessitated large expenditures by school systems for equipment, structural modification in buildings and special staff.... ...g illustration, Blau (1955) describes the exchange of advice among agents in a law enforcement agency: A consultation can be considered an exchang... ... improving the quality of the labor force, (b) investing in more efficient capital equipment, or (c) automation (Lovelock and Young 1979, p. 168). ... ... sporting goods firm cannot afford to stay aloof of the idea of PTAs if it markets equipment to schools. As Nancy Hupfer and David Gardner (1971) p...

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