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... in this endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recognition as a ma... ...onal messages. In the very early stages of the work it became apparent that the subject being explored here is nothing more or less than the stud... ...writer. A computerized search in fact revealed no less than 224 references on the subject of propaganda. But a review of that literature led to the... ...e unless all of its functions are performed, functions that fall under four general headings: product, price, promotion and place, the time-honored ... ...ctive reasoning while physicists and mathematicians lean toward deductive methods. Medical practitioners use diagnosis and attorneys rely on an expe... ...ive yet crucial question: What business are we in? Does one sell cars or power, medical care or freedom from pain, social work or relationship, a... ....S. Chamber of Commerce, trade and professional organizations, such as the American Medical Association, National Rifle Association, American Petrole... ...ioned into four classes: psyche, effort, lifestyle and time. Under each of these headings are the resources beyond money that individuals give up i... ...they are being marketed in very many cases. The activity goes under various other headings, such as education, gossip, rumor, public relations, pub...