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The Marketing of Ideas and Social Issues

By: Seymour Fine

... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip K... ... by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSS... ...TS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEAS: A... ...ND BY WHAT METHODS 93 Market Segmentation 94 PRODUCT STRATEGY 95 Distribution -- Parties to the Process 97 PRICING STRATEGY FOR THE PRIVATE SECTOR... ... mandated by government edict. But the marketing process offers a more orderly and democratic alternative toward social change than that which comes... ...ons must be performed explicitly or implicitly, either by the marketer or by other parties to the 20 transaction. If any are omitted or even p... ... implies that product offerings could be anything considered to be of value by the parties to the transaction. What are the actual items that are ma... ...ciety was confronted with the reality of the idea and people soon caught on to its democratic implications. 37 Because politics is a disciplin...

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