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The Marketing of Ideas and Social Issues

By: Seymour Fine

...2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger ... ...loyment Recruits and Earnability 93 STRATEGIES AND ACTIONS -- HOW TO GET THERE AND BY WHAT METHODS 93 Market Segmentation 94 PRODUCT STRATEGY 95 D... ...e spread of propaganda. Another reason for adopting this philosophy is that the word propaganda suffers from pejorative connotation, just as inde... ...ulcation of ideas into the minds of those opposing the established order, in other words, brainwashing. Webster's New World Dictionary , in fact , ... ...r words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often used disparagingly to connote deception or dist... ...n to digress is difficult to curb. The scope here is confined to ideas that stand by themselves as products. Considered beyond the area of discour... ...are merely representative and not all will be discussed in the text. The top row lists exchanges for which no profit to the seller was intended to ... ...exchanges for which no profit to the seller was intended to accrue; the bottom row lists exchanges in which profit was the principal motivation. The... ...n considers services rendered, the third column covers ideas and the fourth column lists causes or social issues. Examples of items appropriate to ...

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