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Wrdg

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Wrdg

WRDG
City of license Peachtree City, Georgia
Broadcast area Atlanta metro area
Branding Radio 105.7
Slogan Finally...an Alternative
Frequency 96.7 MHz (also on HD Radio)
Repeaters WANN-CD 29 (DTV 32.24)
First air date 1985 (as WBUS)
Format Alternative rock (WRDA simulcast)
ERP 2,150 watts
HAAT 168 m (551 ft)
Class A
Facility ID 61142
Callsign meaning Radio Georgia, formerly WiLd Georgia
Former callsigns WBUS (4/85)
WWER (3/87)
WMKJ (11/87)
WLDA (10/00)
WXVV (10/01)
WBZY (4/02)
WVWA-FM (5/05)
WLTM (1/07)
WWLG (1/08-4/13)
Owner iHeartMedia, Inc.
Sister stations WBZY, WGST, WWPW, WUBL, WRDA
Webcast Listen Live
Website radio1057.com

WRDG 96.7 Tyrone.

History

1985-2005

96.7 began in April 1985 as WBUS, then became WWER in March 1987. Just a few months later, it became WMKJ in November 1987, staying there for well over a decade. In October 2000, it became Rhythmic Top 40 WLDA (WiLD Atlanta), branded as "Wild 96.7". This lasted for only a year, becoming WXVV in October 2001.

The station was WBZY-FM, "96.7 the Buzz" from April 2002 to 2005. In May 2005, the Buzz was moved to 105.3 (and then to WKLS FM 96.1 as "Project 9-6-1"). It was then WVWA-FM ("Viva 96.7"), a simulcast in south metro Atlanta of north metro's WWVA-FM "Viva 105.7" (formerly "Viva 105.3"). (Although this was the first time this broadcast callsign had actually been legally assigned [1], it had been previously used in a famous parody of radio, see links).

2006-2007

On December 20, 2006, WVWA became adult contemporary as 96.7 Lite FM. The format and moniker and WLTM call letters were previously held locally on 94.9, which flipped to country music as "94.9 the Bull", with new callsign WUBL.

When WLTM aired as "94.9 Lite FM", it was the Atlanta affiliate for the nationally syndicated Delilah nighttime show; this is no longer the case as her show has been picked up by rival station WSB-FM ("B98.5").

In March 2007, WLTM became the new home of Paul Harvey in Atlanta after a two-year stint on WYAY-FM "Eagle 106.7". Prior to that, Paul Harvey was heard on sister station WGST AM 640.

In November 2007, the station again began playing Christmas music, though with a decidedly more modern and diverse musical style than in its previous years on 94.9, and than competitor WSB-FM. When the format was suddenly moved and changed in December 2006, it ceased playing Christmas music, even though it was before Christmas Day.

On December 26, 2007, WLTM became WWLG and took the moniker "96.7 the Legend", playing classic country.

2008-present

On September 6, 2010, WWLG started simulcasting rhythmic CHR sister station WWVA-FM 105.7, in effort to increase its overall market coverage, mostly in the southern parts of the Atlanta metropolitan area. The last songs on "The Legend" were "If We Make It Through December" by Merle Haggard and Linda Ronstadt's "When Will I Be Loved", which was then cut in the middle with the song "Let's Get It Started" by The Black Eyed Peas, launching the simulcast. This marked the station's return to a rhythmic format since WLDA's exit in October 2001. On November 14, 2010, the station changed its name to "WiLD 105.7 & 96.7", retaining the "Atlanta's Party Station" slogan.

On March 28, 2013, at 11:00 AM, due to low ratings most likely caused by Power 96-1's launch in August 2012, WWVA/WWLG began stunting with a loop of "What's the Frequency, Kenneth" and "Radio Song" by R.E.M.. Just after Noon, the stations became "Radio 105.7", with an alternative rock format similar to 92.9 Dave FM and 99X, which both flipped in late 2012. On April 22, 2013, WWLG's call letters were changed to WRDG, while WWVA's call letters were changed to WRDA.

References

External links

  • Radio 105.7 website
  • Query the FCC's FM station database for WRDG
  • Radio-Locator information on WRDG
  • Query Nielsen Audio's FM station database for WRDG
  • WVWA Parody Site
  • Scott Fybush's article on (the fake) WVWA

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