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Ride (Ciara song)

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Subject: Music video, Ride, André 3000, Ciara, Tricky Stewart, Diane Martel, Ciara discography, List of awards and nominations received by Ciara, Ludacris discography, Work (Ciara song)
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Ride (Ciara song)

"Ride"
Basic Instinct
Released April 23, 2010 (2010-04-23)
Format Digital download
Recorded Burbank, California, The Boom Boom Room,
Atlanta, Georgia, The Nash Estate, Triangle Sound Studios
Genre R&B, synthpop
Length 5:26
Label LaFace
Writer(s) Ciara Harris, Christopher Bridges
Producer Tricky Stewart, The-Dream
Ciara singles chronology

"Work"
(2009)
"Ride"
(2010)
"Speechless"
(2010)

Ludacris chronology
"All I Do Is Win"
(2010)
"Ride"
(2010)
"Sex Room"
(2010)

"Ride" is a song performed by American singer-songwriter Ciara. The song features American rapper Ludacris. It was co-written by Ciara, Ludacris, Tricky Stewart, and The-Dream, and produced by the latter two. The song serves as the lead single from her fourth studio album, Basic Instinct. The song was first released for digital download on April 23, 2010. "Ride" is a down-tempo R&B song, featuring a heavy bass line and seductive tone.

The song received generally positive reviews from critics, complimenting the song's toned-down production. It reached three on the Hot R&B/Hip-Hop Songs in the United States, becoming Ciara's twelfth top ten hit on the chart. The accompanying music video features sexually charged, provocative choreography, and therefore was not aired on BET, and banned from UK music channels. The official remix features André 3000 and Bei Maejor in addition to Ludacris.

Background

Jive Records spoke exclusively to Rap Up magazine on March 29, 2010 to confirm that Ciara would be releasing a new song called "Ride" featuring Ludacris.[1] It is the fourth time that the two stars have collaborated: the first being 2005's "Oh", second being 2009's "High Price" and the third being the 2010 remix to Ludacris' single "How Low".[2]

The song's official remix features Outkast's André 3000, Bei Maejor and Ludacris. Ciara told MTV News that it was "cool" for André 3000 to respond and get on the record, as the rapper is reclusive when he and Outkast are on break, and selective when it comes to features. Ciara said, ""My team actually kind of helped put that together. My A&R [rep] Mark [Pitts] and [RCA/Jive Label Group Chairman and CEO] Barry Weiss, they kinda worked it out." Ciara also confirmed she 3000 were supposed to collaborate before, commenting: "When I was doing [2006's] Evolution, I wanted him to do something with me, and we never got to do anything. It's just really great timing now that we get to do something. My fans are getting an unexpected treat with it. He is, from what I understand, very selective and ... protective of his creativity, so it just feels really good to be able to rock with him."[3] The remix was released on June 29, 2010 as a digital download.[4]

Composition

"Ride"
noicon
A sample of "Ride" featuring Ciara singing the "try me...buy me" hook and the chorus.

Problems playing this file? See media help.

The song has a slow-tempo and "sensual" feel, backed by a simple bass line and "shimmery" synths, with beats described as "smooth", "heavy" and "dragged out."[5][6][7][8] Ciara's lyrics have been said to be delivered "sultry" and "seductively."[9] Ludacris's flow has been described as "hypnotizing," delivering one of his "trademark rhyme-filled" verses.[5][9] Although the lyrics are technically referring to how one "rides" the beat to a song, there are subtle clues of sex in the song.[6][9]

Critical reception

Bill Lamb of About.com said, "with the help of Ludacris on guest rap and Tricky Stewart with The-Dream handling production, a fully adult Ciara is back to the sexiness she seems to do best."[10] Rap-Up commented that Ciara "glides over" the beat and warned listeners to "Hold on tight."[5] BET Sound Off noted while the song was not bad, it lacked personality, and that the Tricky-produced beat did not add excitement to the track.[11] Ed Easton Jr. of WNOW-FM said that the song showed that Ciara and Ludacris continue to show they have chemistry.[9] Idolator commented that the song's "simple bass line and shimmery synths" create a "powerful, hypnotic track that’s going to sound great on the dancefloor," as Ludacris adds a "raunchy," "rapid-fire" verse.[6] The review also said Ciara's longtime collaborators, Tricky Stewart and The-Dream could "put Ciara back on the map with this one."[6]

Andy Kellman of Allmusic and Allison Stewart of The Washington Post both noted "Ride" as a standout track from Basic Instinct[12][13] Ken Capobianco of Boston Globe who called the song "a bump-and-grind", noted the song as the essential track from the album.[14] Coining it as "lusty", the song was Simon Vozick-Levinson of Entertainment Weekly's recommended download from the album.[15]

Chart performance

The song debuted on the U.S. Billboard Hot 100 at number ninety-three on April 29, 2010, and fluctuated on the chart before continuing to rise to its current peak of forty-two.[16] During the week of May 28, 2010, the song was the number-one most added song on urban radio.[7] On the week labeled June 26, 2010, the song jumped from eighteen to nine on the U.S. Hot R&B/Hip-Hop Songs chart, giving Ciara her twelfth top ten hit on the chart.[17] The song has currently peaks at number three on the chart.[16] According to Nielsen SoundScan the song has sold 250,000 digital units in the US since release.[18]

Music video

Concept and reception

Ciara and Ludacris filmed the music video in Los Angeles on March 30, 2010 with Diane Martel who directed the Ciara's clips for 2006's "Promise" and 2007's "Like a Boy" as well as her 2009 worldwide hit, "Love Sex Magic". The video made its debut on April 21, 2010 on VEVO.[19] The video sees Martel taking a minimalistic approach, highlighting the dance performance of Ciara.[20] Scenes show Ciara performing gymnast exercises, teasing Ludacris alongside a convertible in a bodysuit and fur coat, and riding a mechanical bull while donning a wet t-shirt.[20] She also wears Atlanta Braves hats in two scenes, one of which she acts as an umpire.[19] She told Blues & Soul magazine:

"Basically it was very important for me to make this video an intimate experience for my fans. Which is why I didn't have smoke and mirrors - you know, it wasn't about a whole lotta production. Which in itself was really fun and very different for me because I'm used to having dancers, or people in general, on-screen with me. Plus we also thought it was important that I dance from top to bottom... and so we just really WENT for it! (sic)"[21]

Evan Nabavian of Billboard said "When Kanye West sees Ciara’s 'Ride' video, he’ll probably save a special place for it next to 'Single Ladies' as one of the best videos of all time. ... Ciara glides, bounces, and gyrates with extreme emphasis on her lady parts. If her pointing over the words, 'Booties look like this size,' doesn’t enrapture viewers, then her floor-humping during the line, 'I can do it however you want,' should do the trick. Ciara employs every exaggeratedly sexual dance move in the book ... When Ludacris first appears with Ciara purring in his ear, all he can do is smile."[19] Ed Easton Jr. of WNOW-FM said, "Ciara provides plenty of booty poppin’ to keep any guy’s attention, as she shows us a wide variety of wardrobe choices that are very "light."[9] BET Sound Off noted while "Oh" and Promise had edgy choreography, Ciara "pushes the envelope" in the "Ride" clip.[22]

Edit and ban controversy

BET did not air the video, and did not include it on its signature countdown show, 106 and Park, due to its sexual content.[23] Of the decision to do so Ciara said "If there’s a way to edit a version I would definitely do it, ...My fans have actually given me a lot of support."[24] Several fans noted how MTV and VH1 did not ban the video, and how BET allows Trey Songz' "Neighbors Know My Name" and "I Invented Sex" in rotation.[24] Later, Ciara reiterated to Rap-Up that she was willing to edit the video, however she did comment that the network did play other sensual videos. She then told MTV News:
"My intention is always to do something as good as I can do it, to give my best effort and I always hope that it comes out the way that I envision it. You never necessarily think, 'Oh, this is gonna get banned. In my past experiences with BET, in particular, they have asked me maybe to take out a few things so normally you expect that — not necessarily banned. That was the first time for me and that was definitely something that was unexpected. It's been a real great blessing with the new technology and Internet and all the support I've been getting. It's been working itself out. My fans are still able to see the video."[23]
However, a representative from BET refuted the claims that they originally banned the video, telling MTV News that, "It went through the normal process where we gave edits and we never received a response."[23] Additionally it was revealed on her official website in the UK that it was banned from all UK TV channels.[25]

Track listing

Credits

"Ride" was recorded at The Boom Boom Room in Burbank, California, The Nash Estate Atlanta, Georgia and Triangle Sound Studios in Atlanta, Georgia.[28]

Charts

Chart (2010) Peak
position
Australia (ARIA)[29]
  • Bei Maejor Remix
75
Belgium (Ultratip Flanders)[30] 10
German Black (Deutsche Trend)[31] 16
UK R&B (Official Charts Company)[32] 27
UK Singles (Official Charts Company)[33] 75
US Billboard Hot 100[34] 42
US Hot R&B/Hip-Hop Songs (Billboard)[35] 3

Release history and radio dates

Radio add dates

Country Format Date
United States Urban[36] May 4, 2010
Rhythmic[37] May 11, 2010

Release history

Country Version
(via Digital download)
Date Label
Belgium[38] Main version April 26, 2010 Sony Music Entertainment
Canada[39]
Denmark[40]
Finland[41]
France[42]
Ireland[43]
Italy[44]
Luxembourg[45]
Netherlands[46]
Norway[47]
Spain[48]
Sweden[49]
Switzerland[50]
United States[26] April 27, 2010 LaFace Records
Germany[51] May 21, 2010 Sony Music Entertainment
United States[4] Remix version June 29, 2010 LaFace Records
Belgium[52] Main version, remix version July 2, 2010 Sony Music Entertainment
United Kingdom[25] July 4, 2010 RCA Records
Australia[53] Remix version July 5, 2010 Sony Music Entertainment
Canada[54]
Finland[55][56]
France[57][58]
Germany[59] Remix version July 30, 2010

References

External links

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