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Trade Show

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Trade Show

A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000 [1] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Trade fairs in history

Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. From the late eighteenth century, Industrial Exhibitions in Europe and North America became more common reflecting the technological dynamism of the industrial revolution. In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.[2]

Contemporary trade fairs

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development.

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.

Large trade fair grounds:

ground city indoor floor area outdoor floor area
Hanover fairground Hanover 496,000 m2 (5,340,000 sq ft) 58,070 m2 (625,100 sq ft)
World Market Center Las Vegas Las Vegas 460,000 m2 (5,000,000 sq ft)
Fira de Barcelona Barcelona 365,000 m2 (3,930,000 sq ft) 50,000 m2 (540,000 sq ft)
Killa Padia & New BaliYatra Ground Cuttack 343,000 m2 (3,690,000 sq ft) 550,000 m2 (5,900,000 sq ft)
FieraMilano Milan 345,000 m2 (3,710,000 sq ft) 60,000 m2 (650,000 sq ft)
Frankfurt Trade Fair Frankfurt 321,000 m2 (3,460,000 sq ft) 83,700 m2 (901,000 sq ft)
Las Vegas Convention Center Winchester, Nevada (Las Vegas) 297,000 m2 (3,200,000 sq ft)
Koelnmesse Cologne 284,000 m2 (3,060,000 sq ft) 100,000 m2 (1,100,000 sq ft)
McCormick Place Chicago 248,000 m2 (2,670,000 sq ft)
Paris Expo Paris 227,000 m2 (2,440,000 sq ft)

List of major trade fairs

List reviewed on August 30, 2011.

Title Description Dates Location Visitors
AgQuip Agriculture August 20–22, 2013 Gunnedah, New South Wales, Australia 100,000 approximately in 2005[3]
AGRO Agriculture May 22–25, 2013 Kiev, Ukraine 121,220 in 2012[4]
Alimentaria Food and beverage March 22–26, 2010 Barcelona, Spain 157,632 in 2008[5]
Ambiente Consumer goods February 11–15, 2011 Frankfurt Trade Fair, Germany 139,245 in 2008[5]
Automotive Aftermarket Products Expo (AAPEX) Automotive Aftermarket October 30 - November 1, 2012 Sands Expo, Las Vegas, Nevada 115,000 in 2010[6]
Automechanika Auto mechanics September 14–19, 2011 Frankfurt Trade Fair, Germany 161,269 in 2008[5]
Bologna Motor Show Auto show December 7, 2006 Bologna, Italy 1,200,000 in 2006[7]
boot Düsseldorf Boats January 23–31, 2010 Messe Düsseldorf, Germany 267,379 in 2008[5]
Bread Basket Sustainable agriculture May 12–16, 2010 České Budějovice, Czech Republic 104.565 in 2008[5]
Buenos Aires International Book Fair Books April 23-May 11, 2009 Buenos Aires, Argentina 1,240,000 in 2008[8]
Cairo International Book Fair Books January 24, 2007 Cairo, Egypt 2,000,000 in 2007
Kolkata International Book Fair Books Late January - Early February Kolkata, India 2,000,000 in 2012 - largest book fair in the world[9]
Canton Fair Consumer and Industry Products Spring session: April 15–19 (Phase 1); April 23–27 (Phase 2); May 1–5 (Phase 3). (111th Session)

Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3).

Guangzhou, China 192,013 in Spring Session 2008[10]
Caravan Salon Mobile home August/September, 2010 Messe, Germany 159,278 in 2008[5]
CeBIT Information and communication technology March 15–21, 2007 Hanover, Germany 480,000 in 2007[11]
Comic Market Comics August 15–17, 2008 Tokyo, Japan 550,000 in Summer Session 2008[12]
COMPUTEX Taipei Computer show June 3–7 Taipei, Taiwan 106,517 in 2008[13]
CONEXPO-CON/AGG Construction March 22–26, 2011 Las Vegas Convention Center, Nevada 145,000 approximately in 2008[14]
BAUMA Construction April 19–25, 2010 Munich, Germany 415,000 approximately in 2008[15]
CP+ Photography February 13–16, 2014 Pacifico Yokohama, Yokohama, Japan 62,597 in 2013[16]
Drupa Printing Equipment May 29-June 11, 2008 Messe Düsseldorf, Germany 393,654 in 2004 from 127 countries[17]
E3, Electronic Entertainment Expo Video games June 2–4 Los Angeles, California 60,000 in 2006; 41,000 in 2009[18] E3 became invitation only in 2007 and attendance dropped to around 5,000.[19]
EICMA Motorcycles November 2–7, 2010 FieraMilano, Italy 504,999 in 2008[5]
Engimach Engineering and Machine tools exhibition November 23–27, 2011 Ahmedabad, Gujarat, India 140,000 in 2010[20]
Euroflora Flower show April/May once time every 5 years Genoa, Italy 730.000 in 1986[21]
EuroShop Retailing February/March, 2011 Messe Düsseldorf, Germany 104,766 in 2008[5]
Fieracavalli Horse show November 4–7, 2010 Verona, Italy 125,975 in 2008[5]
Fiera internazionale dell'agricoltura e della zootecnia Food and beverages April/May, 2010 Foggia, Italy 162,466 in 2008[5]
Fiera internazionale del libro Books May 5, 2007 Turin, Italy 300,000 in 2007
Fitur Tourism January 19–23, 2011 Madrid, Spain 202,250 in 2008[5]
Foire internationale et gastronomique Food and beverage November 1–11, 2010 Dijon, France 201,050 in 2008[5]
Frankfurt Book Fair Books October 9–13, 2013 Frankfurt Trade Fair, Germany 280,194 in 2011[22]
Games Convention Video games August 21–24, 2008 Leipzig, Germany 203,000 in 2008[23]
Gamescom (formerly Games Convention, Leipzig) Video games August 19–23, 2009 [24] Cologne Trade Fair, Germany 275,000 in 2011
Genoa International Boat Show Boats October 2–10, 2010 Genoa, Italy 236,322 in 2008[5]
GITEX Consumer electronics September 6, 2007 Dubai, UAE 120,000 in 2006
Handicrafts Trade Fair Handcrafts April/May, 2010 Florence, Italy 151,830 in 2008[5]
Hannover Messe Industry, Technology April 16–20, 2007 Hanover, Germany 193,222 in 2008[5]
IFA, Consumer Electronics Unlimited Consumer electronics and home appliances September 2–7, 2011 Berlin, Germany 235,000 in 2010[25]
IFAT Waste management September 13–17, 2010 Munich, Germany 119,476 in 2008[5]
imm Cologne Furniture January 18–23, 2011 Cologne Trade Fair, Germany 106,677 in 2008[5]
Interclima + elec Efficient energy use February 9–12, 2010 Paris, France 105,0128 in 2008[5]
Intermot Motorcycles October 1–5, 2014 Cologne Trade Fair, Germany 203,000 in 2012[26]
International CES Consumer electronics January 7–10, 2014 Las Vegas Convention Center, Nevada 150,000+ in 2013[27]
Internationale Automobil-Ausstellung Cars September 2007 Frankfurt Trade Fair, Germany 940,000 in 2005
IGW Berlin Sustainable agriculture January 21–30, 2011 Messe Berlin, Germany 424,502 in 2008[5]
ITB Berlin tourism March 10–14, 2010 Messe Berlin, Germany 149,776 in 2008[5]
International Technical Fair machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology September 24, 2007 Plovdiv, Bulgaria 141,000 in 2006
International Tourism Exchange (BIT) Tourism February 17–20, 2011 FieraMilano, Italy 109,571 in 2008[5]
INTERNOGRA Catering March 18–23, 2011 Hamburg, Germany 111,185 in 2008[5]
Interpack Moving industry May 12–18, 2011 Messe Düsseldorf, Germany 171,073 in 2008[5]
K Plastics Oct 16–23, 2013 Messe Düsseldorf, Germany 222.486 in 2010[28]
Light + Building Architectural lighting design April 15–20, 2012 Frankfurt Trade Fair, Germany 167,084 in 2008[5]
MADEexpo Architecture and buildings October 5–8, 2011 FieraMilano, Italy 170,779 in 2008[5]
MEDICA Medical technology November 17–20, 2010 Messe Düsseldorf, Germany 136,871 in 2008[5]
Mobile World Congress mobile telephony, Communications February 11–14, 2008 Barcelona, Spain 50,000 in 2007
Mondial de l'Automobile Auto show September 30, 2006 Paris, France 1,400,000 in 2006[29]
Mondo Natura Mobile homes September 11–19, 2010 Bologna, Italy 114,333 in 2008[5]
NAMM Music January 17–20, 2007 Anaheim, California 85,000[30]
NAIAS Cars January 10–23, 2011 Detroit, Michigan 800,000 in 2008 [31]
National Agricultural Fieldays Agriculture 4 days in Mid June Hamilton, New Zealand 125,878 in 2007[32]
NAB, National Association of Broadcasters Broadcasting April 18–23, 2009 Las Vegas Convention Center, Nevada 105,000 in 1999[33]
Novi Sad Fair Agriculture Middle of May Novi Sad, Serbia 600,000
Nuremberg International Toy Fair Toys, Games February 1–6, 2012 Nuremberg, Germany 80,000 in 2011[34]
Paris International Agricultural Show Agricultural show February 19–27, 2011 Paris, France 604,422 in 2008[5]
Paris Air Show Aerospace June 18, 2007 Paris, France 550,000 in 2007
photokina Photography September 16–21, 2014 Cologne Trade Fair, Germany 185,000 estimated in 2012[35]
Pool Trade Show Fashion July 17, 2006 New York & Las Vegas 50,000 in 2005
Salón Internacional del Automóvil auto show January 19–23, 2011 Madrid, Spain 289,737 in 2008[5]
Salone del Mobile (International Furniture Fair) Furniture March 2007 FieraMilano, Italy 270,000 in 2007[36]
Salon du Cheval Horse show December 5–13, 2009 Paris, France 137,252 in 2008[5]
Salon nautique de Paris Boats December 4–12, 2009 Paris, France 252,808 in 2008[5]
SHOT Show Firearms January 14–17, 2014 Sands Expo, Las Vegas, Nevada 62,371 in 2013[37]
SIMA Real estate May 20–23, 2010 Madrid, Spain 122,760 in 2008[5]
SIMO TCI Consumer electronics November 7, 2006 Madrid, Spain 300,000 approximately[38]
SMAU Computers, Consumer electronics October 4, 2006 FieraMilano, Italy 50,000 in 2006
Sydney Royal Easter Show Agriculture 14 days over Easter Sydney, Australia 900,000 in 2007[39]
Tehran International Book Fair Books May 7–15, 2010 Tehran, Iran 2,000,000 approximately in 2010
Thessaloniki International Trade Fair General Annually Thessaloniki, Greece 250,000 in 2011[40]
Tokyo Motor Show Auto shows October 22, 2005 Tokyo, Japan 1,512,100 in 2005
Tokyo Game Show Video games September 22, 2006 Tokyo, Japan 194,288 in 2008
Trade Show Video computer August 11–15, 2010 Toronto, Canada 1,240,000 in 2009[41]

See also

References

External links

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