1st Choice Liquor Superstore

1st Choice Liquor Superstore
Type	Subsidiary
Industry	Retail
Founded	2005
Headquarters	Tooronga, Victoria, Australia
Parent	Wesfarmers, formerly Coles Group
Website	www.1stchoice.com.au

1st Choice Liquor Superstore is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain.^[1]

1st Choice Liquor Superstores grew out of the former Quaffers brand,^[2] and sits alongside Liquorland and Vintage Cellars, Wesfarmers' other liquor brands.^[3] The first store was opened in May 2005 at Tooronga Village Shopping Centre in Melbourne.^[4] Expansion of the chain was assisted with then owner Coles Group purchasing the Queensland-based Hedley Hotel Group and Mr Corks chain in 2006.^[5] The chain comprised 76 stores as of December 2010.^[6]

External links

1st Choice Liquor

References

Wesfarmers Limited

Retail operations

Coles	Coles coles.com.au Coles Express Vintage Cellars First Choice Liquor BI-LO Liquorland

Home Improvement and Office Supplies	Bunnings Bunnings Trade Bunnings Warehouse Officeworks

Kmart	Kmart Kmart Tyre & Auto Service

Target	Target Target Country

Insurance and
Industrial businesses

Insurance	Wesfarmers Insurance WFI OAMPS Lumley Crombie Lockwood

Resources	Wesfarmers Resources Curragh Bengalla

Chemicals, Energy & Fertilisers	Wesfarmers Chemicals, Energy & Fertilisers CSBP Australian Vinyls AGR QNP Evol LNG Air Liquide Kleenheat Gas Modwood

Industrial & Safety	Wesfarmers Industrial & Safety Blackwoods Protector Alsafe NZ Safety Bullivants Coregas Blackwoods Protector Safety Source Total Fasteners Packaging House

Other activities	Gresham Partners Wespine BWP Trust

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1st Choice Liquor Superstore