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Anheuser-Busch Companies, Inc.
Wholly owned subsidiary
  • Beverages
  • Beverage packaging
Founded 1852 (1852) in St. Louis, Missouri, U.S.
Founder [1]
Headquarters St. Louis, Missouri, U.S.
Number of locations
12 breweries (2012)[2]
Area served
United States
Key people
  • Luiz Fernando Edmond (President)
Revenue US$15,304,000,000 (2011)[3][4]
US$8,578,000,000 (2011)[3][4]
Parent Anheuser-Busch InBev
Website .comAnheuser-Busch

Anheuser-Busch Companies, Inc. is a brewing company founded and based in St. Louis, Missouri. Since 2008 it has been a wholly owned subsidiary of Anheuser-Busch InBev (AB InBev).[5] The company operates 12 breweries in the United States.[2] Until December 2009, it also was one of the largest theme park operators in the United States, operating ten theme parks through the company's family entertainment division, Busch Entertainment Corporation.[6] St. Louis, Missouri is also the headquarters for the AB InBev North America unit.[5][7]


  • History 1
    • Beginnings and national expansion 1.1
    • Prohibition Period 1.2
    • Prohibition to Acquisition by InBev 1.3
    • Post-acquisition changes 1.4
  • Operations and products 2
    • Corporate leadership 2.1
    • Brewery operations 2.2
    • Other operations 2.3
    • Beverage products 2.4
  • Advertising 3
  • Controversies 4
    • Spykes Underaged Alcohol Marketing 4.1
    • Environmental Record 4.2
    • Budweiser Bill 4.3
    • "Up for Whatever" beer campaign controversy 4.4
  • See also 5
  • Notes 6
  • Further reading 7
  • External links 8


Beginnings and national expansion

In 1852,

  • Media related to at Wikimedia Commons
  • Official website
  • Historic American Buildings Survey (HABS) No. MO-1613, "Anheuser-Busch Brewery, Broadway & Pestalozzi, Saint Louis, Independent City, MO", 3 photos, 2 data pages, 1 photo caption page
  • Anheuser-Busch Web Page on the St. Louis Brewery Tour

External links

  • Dethroning the King - The Hostile Takeover of Anheuser-Bush, an American Icon. Julie Macintosh (John Wiley & Sons Inc, 2011)
  • Bitter Brew - The Rise and Fall of Anheuser-Busch and America's Kings of Beer. William Knoedelseder (HarperCollins, 2012)

Further reading

  1. ^ a b "Our Heritage – History of Innovation". Anheuser Busch. 
  2. ^ a b c d  
  3. ^ a b Revenue and gross profit for 2011 was reported by zone unit and therefore includes other North American subsidiaries of AB InBev.
  4. ^ a b  
  5. ^ a b  
  6. ^ Associated Press (2009-10-07). "InBev Selling Busch Gardens, SeaWorld Parks". Retrieved 2009-10-07. 
  7. ^  
  8. ^ a b c d e Herbst, 32.
  9. ^ a b c d Jackson, Michael (1977). The World Guide to Beer, pp.210-11. New York:Ballantine. ISBN 0-89471-292-6
  10. ^ a b Herbst, 33.
  11. ^ Sanford Wexler, "From Soap Suds to Beer Suds: How Anheuser-Busch became the Largest Brewer in the World," Financial History, Dec 2002, Issue 77, pp 30-34
  12. ^ a b Herbst, 34.
  13. ^ a b Herbst, 36.
  14. ^ a b Herbst, 37.
  15. ^ "Manufacturers Railway applies to shut down". Trains Magazine. 25 March 2011. Retrieved 9 April 2011. 
  16. ^ a b Rhodes, Christine P. (1995). The Encyclopedia of Beer, p.49-53. New York: Henry Holt & Co. ISBN 0-8050-3799-3.
  17. ^ Salter, Jim. "Busch family touched by scandal, tragedy", MSNBC via Associated Press. Dec 25 2010. Retrieved 2011-3-13.
  18. ^ a b c d Herbst, 38.
  19. ^ Chura, Hillary. A-B cranks up Michelob ads, accents Light. Advertising Age. July 17, 2000. Retrieved 2011-3-14.
  20. ^ a b c d e Herbst, 39.
  21. ^ Anheuser-Busch celebrates anniversary of Prohibition repeal. Jacksonville Business Journal. April 7, 2006. Retrieved 2011-3-14.
  22. ^ a b Grupo Modelo Appoints Anheuser-Busch as the Importer of its Brands in China, Anheuser-Busch Press Release, 2006. Retrieved 2008-3-24.
  23. ^ a b "Anybody Watching Redhook’s Stock…", What's on tap? Newsletter. Retrieved 2008-3-24.
  24. ^ InBev Proposes Combination with Anheuser-Busch. Press release. InBev
  25. ^ "InBev: U.S. Anheuser Breweries to Stay After Merger". Reuters (The New York Times). 2008-06-20. Retrieved 2008-06-20. 
  26. ^ Jagger, Suzy (2008-06-25). "Anheuser-Busch set to snub InBev and propose own revamp". London: The Times. Retrieved 2008-06-25. 
  27. ^ "InBev pitches buyout bid to Bud shareholders". MSNBC. Associated Press. 2008-07-01. Archived from the original on 6 July 2008. Retrieved 2008-07-01. 
  28. ^ "Anheuser-Busch calls InBev takeover bid illegal". Business Week. Associated Press. 2008-07-08. Retrieved 2008-07-09. 
  29. ^ "Anheuser-Busch, Brazilian Belgian firm InBev are brewin' up a merger". New York Daily News. Associated Press. July 13, 2008. Retrieved 2008-07-14. 
  30. ^ De la Merced, Michael J., "Anheuser-Busch Agrees to Be Sold to InBev", The New York Times. 2008-07-14.
  31. ^ Spain, William; Goldstein, Steve. "Anheuser-Busch accepts $52 billion InBev offer", MarketWatch. 2008-07-14.
  32. ^ Blackstone to buy A-B InBev's theme parks for $2.7 billion. MarketWatch, Oct. 7, 2009
  33. ^ p 338 Dethroning the King, The Hostile Takeover of AnHeuser-Busch, An American Icon - Julie Macintosh
  34. ^ a b c Kesmodel, David; Vranica, Suzanne (April 29, 2009). "Unease Brewing at Anheuser As New Owners Slash Costs". Wall Street Journal. Archived from the original on 30 April 2009. Retrieved 2009-04-30. 
  35. ^ "Small number laid off today at Anheuser-Busch InBev". St. Louis post Dispatch. January 15, 2010. Archived from the original on 18 January 2010. Retrieved 2010-02-06. 
  36. ^ a b "Bitter Brew". Losch Management. April 2013. 
  37. ^ a b c d e f p 334 Dethroning the King, The Hostile Takeover of AnHeuser-Busch, An American Icon - Julie Macintosh
  38. ^ p 356 Dethroning the King, The Hostile Takeover of AnHeuser-Busch, An American Icon - Julie Macintosh
  39. ^ "BBC News - Drinkers sue Anheuser-Busch for 'watering down' beer".  
  40. ^ "High Gravity Brewing – risks, benefits and considerations". Moosehead Beer Academy. Retrieved 13 October 2015. 
  41. ^ "Budweiser May Seem Watery, But It Tests At Full Strength, Lab Says". 27 February 2013. Retrieved 13 October 2015. 
  42. ^ Lee Enterprises. "Judge dismisses lawsuits alleging A-B waters down beer". Retrieved 13 October 2015. 
  43. ^ "Dave Peacock stepping down as president of Anheuser-Busch". 
  44. ^ a b c Cecil McKithan and Stephen Lissandrello (April 1978). "National Register of Historic Places Inventory-Nomination: Anheuser-Busch Brewery" (PDF). National Park Service. Retrieved 2009-06-22.  and Accompanying four photos, from 1895, ca. 1900, 1942, and ca. 1970 PDF (1.90 MB)
  45. ^ "Anheuser-Busch Brewery". National Historic Landmark summary listing. National Park Service. Retrieved 2008-06-28. 
  46. ^ "Anheuser-Busch Wholesaler Operations". Anheuser-Busch. Retrieved 12 August 2012. 
  47. ^ "Hot melon in your Budweiser? - Business - US business - Food Inc. - NBC News". Retrieved 13 October 2015. 
  48. ^ "A booze buzz for teenyboppers?", March 30, 2007,
  49. ^ "Anheuser-Busch's "Spykes" Labels Illegal, Group Says". Retrieved 13 October 2015. 
  50. ^ "Anheuser-Busch Pulls "Spykes" - CBS News". May 18, 2007. Retrieved 2009-12-22. 
  51. ^ "PERI: Home". Retrieved 13 October 2015. 
  52. ^ Anheuser-Busch Environmental, Health & Safety Report
  53. ^ "NYS Governor's Awards for Pollution Prevention - Anheuser-Busch". Retrieved May 6, 2008
  54. ^ "Anheuser-Busch To Make Green Beer". Retrieved May 6, 2008
  55. ^ a b "Anheuser-Busch Employees Seeing Green" "Corporate Social Responsibility Newswire" April 11, 2008. Retrieved May 6, 2008
  56. ^ Anheuser-Busch Environmental Outreach.
  57. ^ Anheuser-Busch: Has Some Vegan Options. Feb 2011. Retrieved 2011-3-11.
  58. ^ Barnivore - Your online drink directory
  59. ^ Geraint Paul Bevan. "Vegetarian beers". Retrieved 13 October 2015. 
  60. ^ Brazil Moves To Ease Soccer Beer Ban, As World Cup Spat With FIFA Grows, NPR (March 07, 2012).
  61. ^ Brazilian Senate approves ‘Budweiser bill’ ending dispute with FIFA over World Cup sponsoring, Merco Press, (May 10, 2012).
  62. ^ Kurtis Lee (April 29, 2015). "Bud Light's 'Up for Whatever' slogan hits a target, but is it the wrong one?".  
  63. ^ Anthony Venutolo (April 29, 2015). "Poll: Does Bud Light\u0027s controversial label promote rape?".  
  64. ^ Chris Morran (April 28, 2015). """Bud Light: We "Missed The Mark" On Bottle Suggesting That "No" Is A Drink Away From "Yes.  


See also

In April 2015, Anheuser-Busch, in an effort to target new, younger consumers to buy its products, the company printed a slogan on Bud Light bottles that said "The perfect beer for removing 'no' from your vocabulary for the night. #UpForWhatever."[62] The label triggered a backlash, and the company was immediately criticized by people who charged that it could be interpreted as promoting rape.[63] Alexander Lambrecht, Vice President of Anheuser-Busch, later apologized in a statement for the bottle tagline, saying that the message "missed the mark" and that they would never "condone disrespectful or irresponsible behavior."[64]

"Up for Whatever" beer campaign controversy

In response, Brazil passed a law paving the way for alcohol sales in the World Cup, nicknamed the "Budweiser Bill".[60][61]

In 2003, after numerous deaths in football stadiums, Brazil passed a law outlawing alcohol sales in stadiums. FIFA demanded that Brazil allow alcohol sales at the 2014 FIFA World Cup because Budweiser, a major World Cup sponsor is the "Official Beer of the FIFA World Cup", a role it has played since 1986.

Budweiser Bill

Anheuser-Busch states they do not use animal derived products, artificial ingredients, additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range, with the exception of three Michelob products and two Bud Light products, which contain honey and shellfish respectively, and are marketed as such.[57] All other Anheuser-Busch beers are brewed using water, yeast, barley malt, hops, and additional cereal grains. Anheuser-Busch eliminates the need for isinglass finings by settling and removing particles before fermentation. The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended.[58][59] This only applies to the beers the company brews itself.

The brewery also operates an environmental outreach program to encourage recycling, energy conservation, and habitat preservation, as well as to prevent littering and water pollution.[56] For past 18 years Anheuser-Busch employees have participated in "Green Week", which focuses on environmental conservation education for employees and their families.[55]

Anheuser-Busch has received numerous awards for its efforts to reduce its impact on the environment.[52] In 1995 Anheuser-Busch's Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a "comprehensive, energy-producing pollution-prevention system - bioenergy recovery - to treat wastewater from the brewing process." The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994. In addition, the Baldwinsville brewery found markets for previous "waste" materials used in the fermentation of Anheuser-Busch beers.[53] The Anheuser-Busch Recycling Corp. recycled more than 27 billion cans in 2006, a number far greater than what was used in its own packaging. Similarly, Anheuser-Busch has set short-term goals to reduce energy consumption 5% and increasing use of renewable fuel from 8 to 15% by 2010. Along with these goals, Anheuser-Busch has succeeded in cutting down its water use by 3% since 2002.[54] Anheuser-Busch is investigating several other renewable energy possibilities such as biomass, wind, solar, and landfill gas as a fuel to reduce the company's environmental impact. The Corporation has also made commitments to decrease its greenhouse gas emissions "by 5 percent from its 2005 baseline by 2010 as part of its membership in the U.S. Environmental Protection Agency's Climate Leaders program."[55]

In 2002, the Political Economy Research Institute ranked Anheuser–Busch 40th among the "Toxic 100", a list of U.S. corporations most responsible for air pollution. The study found that Anheuser–Busch released 1,002,786 kg (2,213,657 lbs) of toxic pollutants annually into the air.[51] This is mainly because large amounts of CO2 are released during the process of fermentation.

Environmental Record

In 2007, the company introduced a flavored 12% abv malt liquor under the name Spykes. It was sold in colorful, 2-ounce bottles. Available flavors included mango, lime, melon and chocolate.[47] It was withdrawn in the same year after criticism from alcohol industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal.[48][49][50]

Spykes Underaged Alcohol Marketing


Since the acquisition by InBev, significant cuts in advertising plans have been rolled out, predicated on the belief that "changing demographics and media habits no longer require spending as much on mainstream sports events".[34]

Prior to its acquisition by InBev, the company was known in the United States for its advertising presence, including a sports marketing division which created advertising material for the Super Bowl and many other sporting events. Budweiser has sponsored horse racing events and motor sports including NASCAR, the "Miss Budweiser" racing hydroplane, and the "Budweiser King" championship top fuel dragster of Kenny Bernstein.

1898 magazine ad for Malt-Nutrine.
Anheuser-Busch Clydesdale at Busch Gardens in Williamsburg, Virginia.


Anheuser-Busch Companies is responsible for the production, importation and distribution of several AB InBev products, including three company-designated global brands, Budweiser, Stella Artois, and Beck's.[2] Other multi-country brands distributed or produced by Anheuser-Busch Companies include Leffe and Hoegaarden, while local brands produced by the company include Bass Pale Ale, Bud Light, Busch Beer, Landshark Lager, Michelob, Natural Light, and Shock Top.[2] The company also produces nonalcoholic beverages, malt liquors (such as King Cobra and Hurricane), and flavored malt beverages (e.g. the Bacardi Silver family and Tequiza).

Beverage products

Up until 2009, Anheuser-Busch was also one of the largest theme park owners/operators in the United States, with ten parks throughout the country through its entertainment division, Busch Entertainment Corporation, including its 3 SeaWorld locations.

In 1966, Busch Memorial Stadium was paid for and built by the brewery and opened for business. The stadium was demolished in late 2005 and replaced by a new ballpark in 2006. Anheuser-Busch signed an agreement to retain the "Busch Stadium" name on the new building through 2025.

On 21 March 1996, the club was sold to a group of private investors.

From 20 February 1953, the St. Louis Cardinals major league baseball club was owned by Anheuser-Busch.

Aside from supply operations like brewing and packaging, Anheuser-Busch Companies includes Anheuser-Busch Wholesale Operations Divisions (WOD), Anheuser-Busch Agricultural Operations, Anheuser-Busch Recycling Corporation, Eagle Packaging, and Busch Properties, which manages subsidiary-owned property. Suppliers to Anheuser-Busch Companies include Owens-Illinois, which provides glass bottles to several Anheuser-Busch breweries. Anheuser-Busch also owns glass production facilities, such as the former Longhorn Glass, which provides glass for the Houston brewery. Anheuser-Busch Companies delivers its products to retailers through a network of more than 500 independent wholesalers and 13 wholly owned distributors.[46]

Other operations

The brewery was designated a National Historic Landmark in 1966.[44][45] The landmarked area includes 189 structures spread over 142 acres (57 ha), including many red brick Romanesque ones "with square crenelated towers and elaborate details."[44] The Brew House, built in 1891–1892, is particularly notable for its "multi-storied hop chandeliers, intricate iron-work, and utilization of natural light".[44]

The St. Louis brewery, which opened in 1852, is a National Historic Landmark District, and includes three buildings listed as National Historic Landmarks. Free public tours of the brewery are given. The tour takes visitors through the complex where they can see beer being made and packaged in a working part of the brewery. The company keeps a rotation of its famous Budweiser Clydesdales at its headquarters, and visitors to the brewery can observe the clydesdales in their exercise field and see their places in the carriage house.

Anheuser-Busch Companies operates 12 breweries, all located in the United States:

The packaging plant in St. Louis
Brewery at St. Louis

Brewery operations

  • 2008–2012 Dave Peacock
  • 2012–present Luiz Edmond

After Anheuser-Busch's acquisition by InBev, August A. Busch IV was replaced as the subsidiary president by Dave Peacock.

Since January 2012, Luiz Fernando Edmond has been the president of Anheuser-Busch Companies, and he concurrently is the AB InBev North America zone unit president (a position which he has separately held since the acquisition of Anheuser-Busch in 2008).[43] Previous corporate leaders of Anheuser-Busch include:

Corporate leadership

Anheuser-Busch Companies operates as one of several subsidiaries in the North America zone unit of AB InBev, and it produces and distributes hundreds of products from the AB InBev portfolio.

Operations and products

Of Anheuser's top executives, only three remained in their jobs following the acquisition: Dave Peacock as president of the merged company's US division; Gary Rutledge as general counsel for the company's North American business; and Bob Golden, Anheuser's former acquisitions head, as global head of the merged company's mergers and acquisitions effort.[37]

In February 2013 a widely publicized lawsuit against AB InBev[39] misrepresented its use of standard industrial brewing techniques as "watering down" products including Budweiser and Michelob. Such beers are intentionally brewed over-strength and then "watered down" to the intended level, creating a product of equal or greater quality.[40][41] The lawsuit was dismissed.[42]

InBev signed a 10-year lease on 31,500 square feet of office space on Park Avenue in New York, which led to speculation that they would move Anheuser-Busch InBev North American headquarters from St Louis.[37]

Following the merger, perks like free tickets to St Louis Cardinals baseball games and for Busch Gardens were taken away from employees. Anheuser-Busch stopped providing free beer to its employees and visitors to its theme parks.[37]

The new company caused concern from its suppliers when it announced it would take 120 days to pay its bills rather than 30 days, taking time to use that money for other purposes.[37] The new payment policy often results in longer periods than 120 days, since the 120 days starts from the end of the month in which the invoice is 'approved' internally, which can be many days/months after an invoice is submitted.

InBev auctioned off several large assets in an effort to pay off debt to the banks that financed the merger.[37] It sold Anheuser's 27 percent stake in China's Tsingtao, sold a few beverage can and lid-making plants to Ball Corporation, and sold its own South Korean beer business for $1.8 billion to private equity firm Kohlberg Kravis and Roberts & Co.[38]
It put the 10 theme parks in Anheuser's Busch Entertainment Unit, which included its three SeaWorlds locations, up for sale.[37]

For employees, AB InBev ended perquisites such as executive assistants for senior management, company contributions to the salaried employee pension plan, and company-provided life insurance to retirees; it also reduced the number of company-provided cell phones, taking back 1200 Blackberries;[36] and ended tuition reimbursement, and severance packages. These internal changes accompanied changes in its advertising. These cost-cutting measures rapidly reduced AB InBev’s debt from $56.6 billion in 2008 to $30.1 billion at the end of 2012. When the restructuring was complete, only three senior-level Anheuser-Busch managers remained.[36]

On November 18, 2008, the acquisition was completed, and the parent corporation was renamed Anheuser-Busch InBev; Anheuser-Busch became a wholly owned subsidiary of the new corporation, controlled within the North America zone unit of AB InBev. By early 2009, AB InBev "turned a family-led company that spared little expense into one that is focused intently on cost-cutting and profit margins, while rethinking the way it sells beer."[34] AB InBev focused on reducing costs in the Anheuser-Busch Companies subsidiary and implemented performance-related pay,[34] along with several other changes. They immediately laid off 1,400 employees and 415 contractors,[35] sold Busch Entertainment Corporation and company-owned aircraft, lengthened accounts payable terms, and introduced zero-based budgeting.

Post-acquisition changes

In July 2010, a panel decided that the takeover did not violate Anheuser-Busch agreement with Modelo.[33]

On 7 October 2009, parent company Anheuser-Busch InBev announced plans to sell the theme parks division to The Blackstone Group for up to $2.7 Billion USD. [32]

Grupo Modelo took inBev to arbitration for more than a year and a half after the deal was completed over whether they could block the deal.

On July 13, 2008, Anheuser-Busch and InBev said they had agreed to a deal, pending shareholder and regulatory approval,[29] for InBev to purchase the American icon at $70 per share, creating a new company to be named Anheuser-Busch InBev. Anheuser-Busch would get two seats on the combined board of directors. The all-cash agreement, almost $52 billion in total equity, created the world’s largest brewer, uniting the maker of Budweiser and Michelob with the producer of Beck's, Stella Artois, Hoegaarden, Leffe, Bass, Labatt and Brahma. The two companies had combined yearly sales of more than $36.4 billion, surpassing the current No. 1 brewer, London-based SABMiller.[30][31]

On June 12, 2008, Belgian-Brazilian brewing company InBev announced that it had made a US$46 billion offer for the company,[24] which if it was accepted would join two of the world's four largest brewing companies (based on revenue) and create a company brewing three of the highest-grossing beers in the world, namely Bud Light, Budweiser, and Skol. InBev also stated that the merger would not result in any U.S. brewery closures and they would attempt to retain management and board members from both companies.[25] On June 25, 2008, Anheuser-Busch officially announced that they would reject InBev's offer and provide a restructuring of company to maintain shareholders and United States World Headquarters in St. Louis.[26] On July 1, 2008, InBev urged Anheuser-Busch shareholders to vote in favor of the buyout as InBev felt the offer of $65 per share should be considered a reasonable offer in view of the falling stock market. The company had previously filed suit in Delaware, after the rejection of their offer, to ensure that the stockholders could oust Anheuser-Busch's 13 board members.[27] On July 7, 2008, Anheuser-Busch filed a lawsuit against InBev to stop them from soliciting support of shareholders, stating that the company's offer is an illegal scheme. InBev was also accused of concealing that they do business in Cuba, which might have created additional obstacles to their efforts to operate in the United States.[28]

At one time, Anheuser-Busch International also held investments in Grupo Modelo in Mexico[22] Tsingtao Brewery in China;[22] Anheuser-Busch also held investments in Redhook Ale Brewery of Seattle, Washington[23] and Widmer Brothers Brewery of Portland, Oregon.[23] After the 2008 acquisition, most international operations were transferred to AB InBev zones where the interests are located.

In 1997, Chinese production of Anheuser-Busch products began after the company's purchase of a local brewery; later, the company operated both Budweiser Wuhan International Brewing Company and Harbin Brewery, which Anheuser-Busch fully acquired in 2004. In the United Kingdom, the Budweiser Stag Brewing Company produced and packaged Budweiser at the Stag Brewery in Mortlake.

In 1981, Anheuser-Busch International, Inc., was established as a subsidiary responsible for the company's international operations and equity investments. Prior to its 2008 acquisition, Anheuser-Busch operated 15 breweries internationally: 14 in China and one in the United Kingdom.

In 1957, Anheuser-Busch became the largest brewer in the United States.

Prohibition to Acquisition by InBev

As with all breweries in the country, the Temperance movement and eventual Prohibition in the United States dealt a major blow to the company in the 1910s through the 1930s. Some of the products sold by Anheuser-Busch to survive during Prohibition included brewer's yeast, malt extract, ice cream, and Bevo, a nonalcoholic malt beverage.[16][21]

Prohibition Period

Anheuser-Busch produced olive-colored Budweiser cans during World War II.

At the turn of the 20th century, Anheuser-Busch continued to expand its production facilities to keep up with demand.[20] In 1905, the company built a new stockhouse in St. Louis, and by 1907 it produced nearly 1.6 million barrels of beer.[20] As demands for the prohibition of alcohol in the United States grew, Anheuser-Busch began producing non-alcoholic and low-alcoholic beverages (known as near beer); the most successful of these was Bevo, a malt beverage introduced in 1908.[20] After the death of Adolphus Busch in 1913, control of the company passed to his son, August Anheuser Busch, Sr., who continued to combat the rise of prohibitionists.[20] As part of an effort to improve the respectability of drinking, August Busch built three upscale restaurants in St. Louis during the 1910s: the Stork Inn, the Gretchen Inn (now known as the Feasting Fox), and the Bevo Mill.[20]

During the 1880s and 1890s, Busch introduced a series of advertisements and marketing giveaways for the company, including bottle openers, calendars, corkscrews, pocketknives, postcards, and prints.[18] Among the most well-known of these giveaways was Custer's Last Fight, a lithograph print of a painting by St. Louis artist Cassilly Adams.[18] As a marketing tactic, Busch distributed thousands of copies of the print to bars in 1896,[18] the same year Anheuser-Busch introduced its new "super-premium" brand, Michelob.[19] Eventually more than one million copies of the print were produced, and it became "one of the most popular pieces of artwork in American history."[18]

The company was renamed Anheuser-Busch Brewing Association in 1879; in 1880, Adolphus Busch became company president upon Anheuser's death.[14][16] The Busch family fully controlled the company through the generations until Anheuser-Busch's sale to InBev in 2008.[17]

During the 1870s, Adolphus Busch toured Europe and studied the changes in brewing methods which were taking place at the time, particularly the success of pilsner beer, which included a locally popular example brewed in Budweis.[9] In 1876, Busch introduced Budweiser, with the ambition of transcending regional tastes.[9] His company's ability to transport bottled beer made Budweiser the first national beer brand in the United States, and it was marketed as a "premium" beer.[9]

To streamline the company's refrigerator car operations and achieve vertical integration, Busch established the St. Louis Refrigerator Car Company in 1878, which was charged with building, selling, and leasing refrigerator cars; by 1883, the company owned 200 cars, and by 1888 it owned 850.[14] To serve these cars and switch them in and out of their St. Louis brewery, Anheuser-Busch founded the Manufacturers Railway Company in 1887. The shortline operated until 2011 when Anheuser-Busch sought to shut down operations.[15]

Adolphus Busch was the first American brewer to use pasteurization to keep beer fresh; the first to use mechanical refrigeration and refrigerated railroad cars, which he introduced in 1876; and the first to bottle beer extensively.[1][11][12] By 1877, the company owned a fleet of forty refrigerated railroad cars to transport beer.[12] Expanding the company's distribution range led to increased demand for Anheuser products, and the company substantially expanded its facilities in St. Louis during the 1870s.[13] The expansions led production to increase from 31,500 barrels in 1875 to more than 200,000 in 1881.[13]

Anheuser-Busch was one of the first companies to transport beer nationwide using railroad refrigerator cars.

Adolphus Busch, a wholesaler who had immigrated to St. Louis from Germany in 1857, married Eberhard Anheuser's daughter in 1861. Following his service in the American Civil War, Busch began working as a salesman for the Anheuser brewery.[10] Busch purchased D'Oench's share of the company in 1869, and he assumed the role of company secretary from that time until the death of his father-in-law.[10]

[8] From 1860 to 1875, the brewery was known as E. Anheuser & Co., and from 1875 to 1879 as the E. Anheuser Company's Brewing Association.[8] in the business until 1869, when he sold his half-interest in the company.silent partner D'Oench was the [9][8], a prosperous German-born soap manufacturer.Eberhard Anheuser In 1860, the brewery was purchased on the brink of bankruptcy by William D'Oench, a local pharmacist, and [8] Schneider's brewery expanded in 1856 to a new brewhouse near Eighth and Crittenden streets; however, the following year financial problems forced the sale of the brewery to various owners during the late 1850s.[8]

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