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Band-Aid

 

Band-Aid

Band-Aid
Band-Aid brand logo.
A Band-Aid brand bandage
Product type Adhesive bandage/dressing
Owner Johnson & Johnson
Country U.S.
Introduced 1920 (invention)
Markets Worldwide
Tagline "I am stuck on Band-Aid (brand) 'cause Band-Aid's stuck on me!"
Website .com.bandaidwww

Band-Aid is a brand name of American pharmaceutical and medical devices giant Johnson & Johnson's line of adhesive bandages and related products.

Despite common misconception, Band-Aid is a genericized trademark in the United States.[1] The term "band-aid" has entered usage as both a noun and verb describing a temporary fix. (E.g. "Band-aid solutions were used to fix the leak.")

Contents

  • History 1
  • Related products 2
  • See also 3
  • References 4
  • External links 5

History

The Band-Aid was invented in 1920 by Thomas Anderson and Johnson & Johnson employee Earle Dickson for his wife Josephine, who frequently cut and burned herself while cooking.[2] The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957.

The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced a machine that produced sterilized Band-Aids. In World War II, millions were shipped overseas, helping popularize the product.

In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Superman, Spider-Man, Hello Kitty, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty.

Trademark genericization eventually resulted in the "Band-Aid" trademark losing its protective status over the Johnson & Johnson brand, becoming a generic term for all adhesive bandages. The company attempted to avoid this outcome with an advertising campaign, but failed.[3] One of the product's noted jingles was composed by Barry Manilow; the chorus is "I am stuck on Band-Aid brand 'cause Band-Aid's stuck on me!"[4]

Related products

Johnson & Johnson also manufactures liquid bandages, Scar Healing bandages, and Burn-Aid, burn gel-impregnated bandages. Their newest products include Active Flex bandages and waterproof Tough Strips.

To protect the name, their trademark, Johnson & Johnson always refers to its products as "Band-Aid brand", not just Band-Aids.

Manufacturing facilities are located in Brazil, China and Denmark.

See also

  • Band Aid, a charity music group founded by Bob Geldof and Midge Ure.

References

  1. ^
  2. ^
  3. ^
  4. ^

External links

  • Band-Aid Brand Official Website
  • Band-Aid Brand History
  • Johnson & Johnson First Aid Website
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