World Library  
Flag as Inappropriate
Email this Article

Beck's

Article Id: WHEBN0020156238
Reproduction Date:

Title: Beck's  
Author: World Heritage Encyclopedia
Language: English
Subject: Pilsner, Turkish cuisine, Beck's Futures, Interbrew, Beer in Serbia, Anheuser-Busch, Lion (Australasian company), List of eponyms (A–K), At War with the Mystics, Efes Beverage Group
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Beck's

Beck's Brewery
Brewery
Founded 1873
Founder(s) Lüder Rutenberg
Headquarters Bremen, Germany
Number of locations Bremen, Putian
Products Beer
Owner(s) Anheuser-Busch InBev
Website http://becks.com

Beck's Brewery, also known as Brauerei Beck & Co., is a German brewery in the northern German city of Bremen. Beck's is the world's best selling German beer, sold in nearly 90 countries. Owned by local families until February 2002, the Beck's brewery was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.

The largest markets for Beck's outside Germany are the United Kingdom, the USA, Italy, Australia, Ukraine, Romania and Russia. Beck's ranks fifth among Germany's best selling breweries. Beck's in Bremen is the logistic German Headquarters of InBev. All advertising and logistics for the companies owned by InBev Germany is steered from there for this market.

History

Beck's logo, a key, is the mirror image of the coat of arms of Bremen. Since Beck's is located on the river of a port city, it was easy to ship out its beer to the world at large and become an international beer powerhouse. Beck's is known for its pilsner consisting of two row spring barley from the south of England, yeast, crystal water from the "Rotenburger Rinne" and Hallertau hops from southern Germany.

Although Beck's marketing material claims that it follows the strict Reinheitsgebot, the German Purity Law of 1516 by the Duke Albrecht the Fifth of Bavaria, as with virtually all modern beers, cultured yeast is an ingredient, which was later approved in an amendment to the original purity law. Beck's was the first German beer company to use green bottles. Beck's was the first beer in the United States to be served in 24oz bottles, sometimes known as bombers.

The St. Pauli Girl Brewery is housed within the Brewery in Bremen. Although Beck's and St. Pauli Girl beers are very similar in nature, the latter only recently has been sold in Germany.

The main brand is Beck's which has for many years also been brewed under license in Namibia, which prior to World War I was a German colony. It is also today brewed in Bulgaria, Australia, Ukraine, Serbia, Montenegro, China, Nigeria, Hungary, Romania, Croatia, Turkey, Slovenia and Bosnia and Herzegovina. In Germany the Spatenbräu-Löwenbräu Group in Munich is producing Beck's Beer for the Market in southern Germany and southern Europe.

US manufacture of Beck's Brew has been based in St. Louis, Missouri since early 2012. However, some customers have rebelled against the US market version by AB InBev.[1]

Products


  • Beck's - the main brand, a pale lager
  • Haake Beck - a beer produced for the Bremen region
  • Haake Beck Kräusen - very select product with extra yeast added after fermentation (only sold on tap within the city of Bremen)
  • Beck's Blue (Alcohol Free)
  • Beck's Premier Light
  • Beck's Gold
  • Beck's Green Lemon
  • Beck's Green Lemon Alcohol Free
  • Beck's Chilled Orange
  • Beck's Twisted Orange
  • Beck's Level 7
  • Beck's Lime
  • Beck's Ice
  • Beck's Asia
  • Beck's NEXT
  • Beck's Dark
  • Beck's Oktoberfest (only U.S. Market -forbidden in Germany because it is not brewed by a Munich Brewery)
  • Beck's VIER
  • Beck's Sapphire
  • St. Pauli Girl (rarely sold in Germany)

World Beer Cup Awards

The following awards have been given to Beck's Brewery from the World Beer Cup.

Award Beer Name Brewery Category Year
Gold Beck's Beck & Co. German-Style Pilsener 1998
Bronze Beck's Light Brauerei Beck & Co. European-Style Low-Alcohol Lager/German-Style Leicht 2000
Silver Beck's Light Brauerei Beck & Co. European-Style Low-Alcohol 2002
Gold Beck's Oktoberfest Brauerei Beck & Co. German-Style Märzen/Oktoberfest 2002
Silver Beck's Light Beck & Co. European-Style Low-Alcohol Lager/German-Style Leicht 2004
Silver Beck's Premier Light Brauerei Beck & Co. European-Style Low-Alcohol Lager/German-Style Leicht (bier) 2012

Art Labels

In 1987 Beck's started offering artists the opportunity to provide designs to replace the brand's label. Gilbert and George created the first art label. Other artists who have been featured on the label have been: M.I.A.,[2] Jeff Koons, Damien Hirst, Tracey Emin, Yoko Ono, Andy Warhol,[3] Geoff McFetridge,[4] Willy Chyr,[5] Freegums,[6][7] Aerosyn-Lex[8] and dozens of others.

The program originated in the United Kingdom, but has recently spread to over ten countries including for the first time in the United States, New Zealand, Australia, Germany and others.

Sponsorship

The Beck's Brewery beer Haake-Beck sponsors Bundesliga club Werder Bremen.

Beck's beer has previously sponsored the Beck's Futures British art prize given to contemporary artists.

Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi and Ladyhawke (musician).[9] Beck's 2010 limited-edition art labels were designed by the musical group Phoenix and other emerging artists. With each art label, consumers could download a free track from play.com.

See also

Beer portal
Companies portal
Drink portal


References

External links

  • Official international site
  • Official German site
  • Official US site
  • Official UK site
  • Official Beck's Live Studio site
  • YCN's Beck's Live Studio blog
  • Official Italian site
  • Official Australian site
  • Heinrich Brugsch 1876 trip to the city of Philadelphia: Beck's Bier wins top prize
  • Vintage Beck's Beer Advertisement from 1921


This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.