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Business communication

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Title: Business communication  
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Business communication

Business communication is the sharing of information between people within an organisation that is performed for the commercial benefit of the organisation. It can also be defined as relaying of information within a business.


Business communication (or simply "communication", in a business context) encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth.

Business communication can also refer to internal communication that takes place within the organisation.

Business communication is a common topic included in the curricula of Undergraduate and Master programs of many colleges and universities.

There are several methods of business communication, including:

  • Web-based communication - for better and improved communication, anytime anywhere ...
  • video conferencing which allow people in different locations to hold interactive meetings;
  • Reports - important in documenting the activities of any department;
  • Microsoft PowerPoint or Adobe Flash;
  • telephone meetings, which allow for long distance speech;
  • forum boards, which allow people to instantly post information at a centralized location; and
  • face-to-face meetings, which are personal and should be succeeded by a written followup.
  • suggestion box,it is mainly for upward communication as because some people may hesitate to communicate to the to management directly so they can give suggestion by drafting suggestion in suggestion box.

Effective business communication

A two way information sharing process which involves one party sending a message that is easily understood by the receiving party. Effective communication by business managers facilitates information sharing between company employees and can substantially contribute to its commercial success.[1]


Face-to-face communication helps to establish a personal connection and will help sell the product or service to the customer.[2] These interactions can portray a whole different message than written communication as tone, pitch, and body language is observed.[3] Information is easier to access and delivered immediately with interactions rather than waiting for an email or phone call. Conflicts are also easily resolved this way, as verbal and non-verbal cues are observed and acted upon. Communicating professionally is very important as one is representing the company. Speak clearly and ask questions to understand the needs and wants, let the recipient respond as one resolves the issue. Decisions are made more confidently during a face-to-face interaction as the recipient asks questions to understand and move forward with their decision.


When using email to communicate in the business world, it is important to be careful with the choice of words. Miscommunication is very frequent as the reader doesn’t know what non-verbal cues one is giving off, such as the pitch, tone, or expressions. Before beginning an email, make sure the email address one is using is appropriate and professional as well as the message one is going to send. Again, make sure the information is clear and to the point so the recipient isn’t confused. Make sure one includes their signature, title, and other contact information at the end.


When making a business call, make it clear who is on the line and where one is from as well as one's message when on the phone. Smile and have a positive attitude as the recipient will be able to read the caller and that will affect how they react. When leaving a message, make sure one is clear and brief. One should state their name and who they are and the purpose for contacting them. If replying to a voicemail, try to respond as soon as possible and take into consideration the time of day. Don't call too early or too late, as it is important to respect other's time. Also be mindful of where one is and the noise level as well as the people one is around when trying to reach someone by phone.[4]

When making a sales call, hope for the person one are trying to connect to does not answer the phone. Leave up to five enticing messages and one's target audience will be ready to speak when one either gets a call back or one calls and reaches the person. The enticing message prepares the person to speak to the representative. It may be that the person is not interested based on what one had said in each voice message. Always be polite and accept that one may have many more to call. If the individual is reached, one might ask if there might be someone better suited for the advertised program.

If one is calling and leaving voice messages, include time of availability for callbacks. There is nothing worse than a callback coming to one when one is not available. Use the telephone as a great communication tool. Be polite and always put oneself in the other person's position. For more tips on making business calls and leaving enticing messages see Harlan J Brown's book on Telephone Participation.


When listening to another employee or customer speak it is very important to be an avid listener. Here are some obstacles that you might have to overcome:

  • Filters and Assumptions
  • Biases and Prejudices
  • Inattention and Impatience
  • Surrounding Environment

A good way to overcome these factors is by using LOTS Better Communication method. This method includes four steps in order to produce good listening skills and the ability to respond with an educated statement. The four steps to this method are:

  1. Listen
  2. Observe
  3. Think
  4. Speak

Doing all of these things while showing good eye contact and body posture will assure the speaker that he/she is getting full attention from the listeners.

Choosing Communication Media

When choosing a media of communication, it is important to consider who are the respective audience and the objective of the message itself. Rich media are more interactive than lean media and provide the opportunity for two-way communication: the receiver can ask questions and express opinions easily in person. [5] To help such decision, one may roughly refer to the continuum shown below.

From Richer to Leaner[6]

1.Face-to-Face Meeting 2.In-Person Oral Presentation 3.Online Meeting 4.Videoconferencing 5.Teleconferencing 6.Phone Call 7.Voice Message 8.Video 9.Blog 10.Report 11.Brochure 12.Newsletter 13.Flier 14.Email

Subliminal method of communication

Subliminal perception refers to the individual ability to perceive and respond to stimuli that are below the threshold or level of consciousness, which proved to influence thoughts, feelings or actions altogether or separately. There are four distinct methods of communicating subliminally. These are visual stimuli in movies, accelerated speech, embedded images in a print advertisement, and suggestiveness which is not normally seen at first glance.Focussing on Subliminal Communication through visual stimuli, Marketing people have adopted this method even incorporating it films and television shows.Subliminal method of communication first made its debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal communication has occupied a controversial role in the advertising landscape, with some people claiming it's omnipresent, while others emphasize it's not real. As of publication, there is still an ongoing scientific debate about whether subliminal advertising works. Subliminal messaging is a form of advertising in which a subtle message is inserted into a standard ad. This subtle message affects the consumer's behavior, but the consumer does not know she's seen the message. For example, a marketer might incorporate a single frame telling consumers to drink tea in a movie. In print media, advertisers might put hidden images or coded messages into ad text.

Arguments for Effectiveness

A 2009 study at the University College of London found that people were especially likely to be affected by negative subliminal communication . For example, a cosmetic advertisement conveying to a consumer that she is ugly might be more effective. Subliminal ads "prime" the brain to seek out stimuli that match the message in the advertisement, according to a 1992 study published in "Personality and Social Psychology Bulletin." This can affect behavior, particularly when a message addresses an individual's insecurities or behavioral tendencies and when a consumer is in a context that allows her to act on the ad's message.


  • Founded in 1936 by Shankar with the Association for Business Communication (ABC),[7] originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship,research ,education, and practice.”
  • The IEEE Professional Communication Society (PCS) [1] is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal,[8] is one of the premier journals in Europe communication. The journal’s readers are engineers, writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.


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  5. ^ Newman, Amy, and Scott Ober. Business Communication: In Person, In Print, Online. 8th ed. Mason: South-Western, 2013. 18. Print.
  6. ^ Newman, Amy, and Scott Ober. Business Communication: In Person, In Print, Online, 8e. 8th ed. Mason: South-Western, 2013. 18. Print.
  7. ^ [2]
  8. ^ IEEE Transactions on Professional Communication
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