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Condé Nast Entertainment

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Condé Nast Entertainment

Condé Nast Entertainment
private division
Founded New York City October 2011 (2011-10))
Number of locations
2
Key people
Dawn Ostroff (President)
Owner Condé Nast
(Advance Publications)
Website Conde Nast Entertainment

Condé Nast Entertainment (CNE), also called Condé Nast Entertainment Group,[1] is the Book to film division of Condé Nast magazine publisher.

CNE is headquartered at 1166 Avenue of the Americas, New York City with an expect move in November 2014 to 222 Broadway near 1 World Trade Center.[2]

Background

Previously, Condé Nast (CN) magazines, as most are publishers, was represented in Hollywood by agents and received a production credit and a fee for films made on their work. Brokeback Mountain, A Beautiful Mind, and Eat, Pray, Love, based on an Allure article, were all movies based on CN content.[1] Also, the "Whale War" show on Animal Planet originated with a Condé Nast magazine article.[3] On the other hand, Conde Nast's Vogue refused in 2003 to partner on “Project Runway” for fear of tarnishing its image.[4] With print growth slowing, CN indicated that the company would seek other revenue in licensing, e-commerce, video, and higher circulation prices.[5]

History

brand channel launched
GQ March 2013[6]
Glamour
Vogue May 2013[6]
Wired
Vanity Fair July 2013[7]
Allure April 2014[8]

Conde Nast Entertainment was started by Magazine publisher Condé Nast in October 2011 with the hiring of Dawn Ostroff.[9]

Online video channels for GQ and Glamour were launched in March 2013 with four original video series for each brand with Procter & Gamble, Microsoft and snack-food company Mondelēz International sponsoring those shows.[6] Each series would have some episodes available at launch then additional episodes would be added weekly. The episodes would last from two to seven minutes and are on the magazines' website and YouTube.[10] On May 1, CNE announced at the 2nd annual Digital Content NewFronts event, an adverting selling event, two new channels for Vogue and Wired for its digital network and 30 new programs. Also, CNE agreed to syndicate their content with AOL, Yahoo, Twitter, Dailymotion and Grab Media. Production firms Radical Media, Hud:sun Media and Magical Elves agreed to co-produce the programs. CNE's two existing channels were slated for three additional programs each. Additional channels were expected to be launched later in the year: Vanity Fair, Teen Vogue, Epicurious and Style.com.[6]

CNE's first scripted series, “Codefellas”, was launched on its Wired channel. The 12 episode short-form animated series is a comedy featuring National Security Agency agents as "literally cartoonish figures engaged in ludicrous acts of domestic spying."[11]

In July 2013, CNE made two deals, one with Discovery Communications for "Vanity Fair Confidential" crime and mystery documentary series to air on Investigation Discovery channel and the other with Ovation cable network for "The Fashion Fund" design contest show, a show already being shown online.[3]

The Vanity Fair channel launched with ad sponsors, who were American Express, luxury brand Salvatore Ferragamo and Acura and four series.[12] The channel was launched in July 2013 with four programs, "Vanity Code", "@VFHollywood with Krista Smith", "The Snob's Dictionary", and "Eminent Domains".[7]

In early April 2014, CNE launched another digital channel based on Allure.[8] On April 29, the company announced the launch of "The Scene", a new online video platform for digital first content, to be launch in July 2014 with content partners including ABC News, Buzzfeed, Major League Soccer, Weather Channel. CNE channels to be featured on the Scene would be The New Yorker, Lucky and Bon Appetit.[7]

CNE agreed to its initial First look deal in June 2014 with 20th Century Fox Television (2CFT) for its scripted television projects while 2CFT's cable arm, Fox21, would work with them for cable projects.[13]

References

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External links

  • Conde Nast Entertainment
  • The Scene - CNE's digital platform
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