World Library  
Flag as Inappropriate
Email this Article

DMAX (TV channel)

Article Id: WHEBN0009191703
Reproduction Date:

Title: DMAX (TV channel)  
Author: World Heritage Encyclopedia
Language: English
Subject: Discovery Communications, Bering Sea Gold, Discovery Science (TV channel), Discovery World (TV channel), Investigation Discovery Europe
Publisher: World Heritage Encyclopedia

DMAX (TV channel)

Launched 1 September 2006
Owned by Discovery Networks CEEMEA
Picture format 576i (PAL)
1080i (HDTV) (DMAX HD)
Slogan Fernsehen für die tollsten Menschen der Welt: Männer (Tv for the best humans of the world: Men)
Country Germany
Headquarters Munich, Germany
Formerly called XXP (2001–2006)

DMAX is a men's lifestyle channel operated by Discovery Networks CEEMEA free-to-air in Germany, Austria, Switzerland. United Kingdom and Italy have their own version of the channel. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services.

XXP origins

  • DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted towards men.
  • Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
  • Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK.
  • DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
  • Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Additional DMAX channels

In Spain, DMAX is launched on January 12, 2012 as Discovery MAX. With the success of the German speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007. Even in Italy DMAX was launched on 12 December 2011, and now is the ninth most watched channel of the country. And in the Asia-Pacific market, DMAX replacing Discovery Turbo (Asia) was recently launched on 7 July, 2014.

Audience rating

2006: 0,4% 2007: 0,5% 2008: 0,6% 2009: 0,7% 2010: 0,7%

Some programmes shown on DMAX

  • Was geht? Experiment am Limit (What works? Experiments at the limits) – gives solutions for childhood dreams and daily problems. e.g. can a gun be fired underwater?
  • Die Ludolfs – 4 Brüder auf’m Schrottplatz (The Ludolfs – 4 brothers at the scrapyard) – observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
  • D Tech – presenter Daniel Hartwich takes viewers through the world of knowledge in an entertainment
  • Fish 'n' Fun – entertains with beautiful landscape shots, reveals fishing tricks and shows men how to make a delicious dish out of their catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaska’s waters
  • D Motor – presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
  • Moneycoach – Rette dein Geld (Money coach – save your money) – presenter Michael Requardt helps viewers out of their debt trap

The channel also features many of Discovery Communications global programs, including:

  • Teleshopping broadcasts when DMAX is off air.
  • Bear Grylls: Born Survivor

External links

  • DMAX at Media Guide Bayern
  • official DMAX Web TV Channel
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.