World Library  
Flag as Inappropriate
Email this Article

Dan Murphy's

Article Id: WHEBN0003424776
Reproduction Date:

Title: Dan Murphy's  
Author: World Heritage Encyclopedia
Language: English
Subject: Woolworths Limited, Vermont South, Victoria, Frankston, Victoria, Companies established in 1878, Woolworths
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Dan Murphy's

Dan Murphy's
Subsidiary
Industry Retail
Founded 1878 (Woolworths in 1998)
Headquarters Alphington, Victoria, Melbourne, Victoria,
Australia
Key people
Grant O'Brien, CEO
Brad Banducci, Director Woolworths Liquor Group. Martin Smith General Manager Dan Murphy's
Revenue Store numbers 196
Number of employees
4000 approx
Parent Woolworths Limited
Website www.danmurphys.com.au

Dan Murphy's is an Australian liquor supermarket chain owned by Woolworths Limited, which also owns BWS, another liquor chain with smaller stores. Dan Murphy's competes principally with 1st Choice Liquor Superstore and Liquor Emporium.

Contents

  • History 1
  • Advertising 2
  • Criticism 3
  • References 4
  • External links 5

History

The company has beginnings in 1878 after Daniel Francis Murphy, a winemaker, journalist, and founder of the first wine club in Australia, began wine retailing in Victoria.[1] Woolworths Limited took over the five Victorian retail outlets in 1998 with the intention of national expansion.[2] While a success for Woolworths, the business has contributed to the formation of an oligopoly in the Australian liquor market, with concerns about the ability of smaller liquor retailers to compete.

Advertising

The business offers a "lowest liquor price guarantee",[1] and a main slogan of the company is that "We beat every advirtised price".

Criticism

Dan Murphy's pricing strategy sparked an anti-competition problem in 2003, with industry analysts claiming that Woolworths and Coles were seeking to bankrupt rival liquor retailers, mostly by lowering prices of wine.[3] The business has admitted to selling liquor at times below cost to "aggressively drive sales".[4]

Another major concern amongst rival liquor retailers has been Woolworths' aggressive acquisition strategy, buying-up small independent stores to increase market share against main rival Coles Group,[5][6][7] or opening up new stores, placing pressure on existing retailers by taking away sales.[8] In Woolworths' 2006 Annual Report, the company reported 15 new Dan Murphy's stores had opened in the reported financial year, taking the total to 56, and that the company had the sites and licences to have more than 100 stores open within the next two to three years.[9]

References

  1. ^ a b "Dan Murphy's - The Dan Murphy Story". Dan Murphy's. Retrieved 2007-09-20. 
  2. ^ "How Woolworths Started & Grew" (PDF). Woolworths Limited. 2000-11-12. Archived from the original (PDF) on 2007-09-25. Retrieved 2007-09-20. 
  3. ^ Ashford, Karen (April 2004). "Wine producers on the rack". The Adelaide Review. Retrieved 2007-09-20. 
  4. ^ Greg Hoy (2003-07-13). "Inside Business".  
  5. ^ Oriel Morrison (2005-06-05). "Business Sunday". http://businesssunday.ninemsn.com.au/article.aspx?id=51887. Channel Nine. Retrieved 2007-09-20. 
  6. ^ McMahon, Stephen (2005-10-27). "Woolies swallows Taverner hotels whole". Business (The Age). Retrieved 2007-09-20. 
  7. ^ James Chessell, Justin Norrie (2004-10-27). "Woolies beats Coles in big pub race". Business (The Sydney Morning Herald). Retrieved 2007-09-20. 
  8. ^ Dianne Bain (2006-04-21). "Stateline (Western Australia)". http://www.abc.net.au/stateline/wa/content/2006/s1622565.htm. Australian Broadcasting Corporation. Retrieved 2007-09-20. 
  9. ^ Woolworths Limited (2006). "Woolworths Limited Annual Report 2006" ( 

External links

  • Dan Murphy's
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.