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Daytime Emmy Award


Daytime Emmy Award

Daytime Emmy Award
42nd Daytime Emmy Awards
Awarded for Excellence in daytime television
Country USA
Presented by NATAS/ATAS
First awarded May 21, 1974
Official website

The Daytime Emmy Award is an American accolade bestowed by the New York–based National Academy of Television Arts and Sciences in recognition of excellence in American daytime television programming. Ceremonies generally are held in May or June.

Emmys are considered the television equivalent to the Academy Awards (for film), Grammy Awards (for music) and Tony Awards (for theatre).[1][2]


  • History 1
  • Rules 2
  • Telecast 3
  • Criticisms 4
  • Award categories 5
  • Creative Arts Daytime Emmys 6
  • People who have won at least two Daytime Emmys 7
  • Ratings 8
  • See also 9
  • References 10
  • External links 11


The first daytime-themed Emmy Awards were given out at the primetime ceremony in 1972, when The Doctors and General Hospital were nominated for Outstanding Achievement in a Daytime Drama. That year, The Doctors won the first Best Show Daytime Emmy. In addition, the award for Outstanding Achievement by an Individual in a Daytime Drama was given to Mary Fickett from All My Children. A previous category "Outstanding Achievement in Daytime Programming" was added once in 1968 with individuals like Days of Our Lives star MacDonald Carey nominated. Due to voting rules of the time, judges could opt to either award one or no Emmy, and in the end they decided that no one nominated was deserving of the golden statuette. This snub outraged then-Another World writer Agnes Nixon, causing her to write in The New York Times, "...after viewing the recent fiasco of the Emmy awards, it may well be considered a mark of distinction to have been ignored by this group."[3]

Longtime General Hospital star John Beradino became a leading voice to have daytime talent honored with special recognition for their work. The first separate awards show made just for daytime programming was broadcast in 1974 from the Channel Gardens at Rockefeller Center in New York. The hosts that year were Barbara Walters and Peter Marshall. The gala is now usually held at nearby Radio City Music Hall, with occasional broadcasts from Madison Square Garden. The 2006 Emmys were held at the Kodak Theatre in Los Angeles (the first time they have ever been held outside of New York), where the Academy Awards have been presented since the venue's opening in 2001.[4] The Kodak Theatre also hosted the 2007 and 2008 ceremonies.

Due to the relatively small talent pool in daytime television, it has become common for the same people to be nominated repeatedly. The most infamous of these is All My Children star Susan Lucci, whose name became synonymous with being nominated for an award and never winning, after having been nominated 18 times without receiving an award before finally winning a Daytime Emmy for Best Actress in 1999.[5]

In 2003, in response to heavy criticism of bloc voting in favor of shows with the largest casts, an additional voting round was added to all the drama acting categories.[6] Known as the "pre-nominations", one or two actors from each show is selected to then move on and be considered for the primary nominations for the awards.[7]

With the rise of cable television in the 1980s, cable programs first became eligible for the Daytime Emmys in 1989.[8] In 2013, in response to All My Children being moved from broadcast to web television, NATAS began accepting nominations to web-only series.[9] The ATAS also began accepting original online-only web television programs in 2013.[10]


Among the Daytime Emmy rules, a show must originally air on American television during the eligibility period between January 1 and December 31. In order to be considered a national daytime show, the program must air between 2 a.m. and 6 p.m., and to at least 50 percent of the country.[11] A show that enters into the Daytime Emmys cannot also be entered into the Primetime Emmy Awards or any other national Emmy competition. For shows in syndication, whose air times vary between media markets, they can either be entered in the Daytime or Primetime Emmys (provided they still reach the 50 percent national reach), but not in both.[12] For game shows that reach the 50 percent threshold, they can be entered into the Daytime Emmys if they normally air before 8 p.m (including the former "access hour" from 7 p.m. to 8 p.m.); otherwise, they are only eligible for the Primetime Emmys.[11] For web television shows, they must be available for downloading or streaming to more than 50 percent of the country, and like shows in syndication they can only enter in one of the national Emmy competitions.

Entries must be submitted by late December. Most award categories also require entries to include DVDs or tape masters of the show. For example, most series categories require the submitted DVD to include any one or two episodes that originally aired during the eligibility period.[11]

Voting is done by peer judging panels. Any active Academy member, who has national credits for at least two years and within the last five years, is eligible to be a judge. Depending on the category, voting is done using either a ratings score criteria or a preferential scoring system.[11]


The show originally aired during the daytime hours (except for the 1983 & 1984 awards, which weren't telecast) but moved to prime time in 1991. Many special events have aired before the live telecast in an attempt to grab households tuning in for the awards. ABC/Disney's SoapNet cable channel, which formerly aired special programming revolving around the Daytime Emmys in the month before the show, broadcasts a red carpet special before the awards ceremony, and a post-show. This was not done in 2012 due to ABC's near-withdrawal from the format and SoapNet only existing as an automated feed for cable systems not carrying its replacement network, Disney Junior. When NBC hosted the awards shows, it would air special one-off episodes of their soap operas, such as Another World: Summer Desire. During the past three turns for CBS, the network has used the first hour to carry The Price Is Right specials, a United States Navy primetime special, and, in 2007, a repeat of that morning's final episode with original host Bob Barker.

For many years, the show was produced by one of its own Lifetime Achievement honorees, Dick Clark. Each show from 2004 to 2008 was produced by White Cherry Entertainment.

In August 2009, The CW broadcast the Daytime Emmys for the first time, despite that network not having any daytime programming, due to the other networks declining to carry it. The airing delivered the ceremony's lowest ratings ever (0.6/2 in 18-49, 2.72m),[13] but it did outperform The CW's weak averages on the night that summer. The second time around, Associated Television International brought the 37th Annual Daytime Emmy Awards to CBS, as well as the 38th, the following year. On May 3, 2012, it was announced and confirmed that HLN would air the 39th ceremony on June 23, 2012.[14] In that ceremony, an additional non-Emmy award was awarded by the program's social media partner, AOL, for Best Viral Video Series. With 912,000 viewers (not counting four repeat broadcasts which brought the total to 2 million), the broadcast was "the most watched regularly scheduled, non-news telecast" ever on HLN, but by far the least-watched Daytime Emmy ceremony ever.[15]

For the first time in the event's four-decade history, the 2014 Daytime Emmy ceremony was not broadcast on TV and instead aired only online,[16] but the Daytime Awards telecast eventually returned to television the following year thanks to a two-year deal with basic cable channel Pop.[17]


The New York Post reported that Judge Judy, the highest-rated court show since its debut in 1996, had been snubbed by the Daytime Emmy Awards in 2012. The show was nominated 14 consecutive times for Emmy Awards by 2011 without ever winning and wasn't nominated at all in the court category in 2012; rather, a series of other court shows with lower ratings were nominated.[18][19] In 2008, the now-cancelled Cristina's Court, which only ran for three seasons, won the Daytime Emmy Award over Judge Judy. Cristina's Court went on to win two more Daytime Emmy Awards, one of which was after the show's cancellation in 2010.[20][21][22] Since before the departure of The Oprah Winfrey Show, Judge Judy has had the highest ratings in daytime television programming since the 2009-10 television season.[23][24][25]

On June 14, 2013, however, Judge Judy won the Outstanding Legal/Courtroom Award on its 15th Emmy nomination.[26]

Award categories

Daytime Emmys are awarded in the following categories:





Spanish programming/talent

  • Outstanding Morning Program in Spanish
  • Outstanding Entertainment Program in Spanish
  • Outstanding Daytime Talent in Spanish

Creative Arts Daytime Emmys

Creative Arts Emmy Awards are awarded in the following categories:

  • Art Direction
    • Art Direction/Set Decoration/Scenic Design for a Drama Series
    • Art Direction/Set Decoration/Scenic Design for a Series
  • Casting
    • Casting Director for a Drama Series
    • Casting for an Animated Series or Special
  • Costumes
    • Costume Design for a Drama Series
    • Costume Design/Styling for a Series
  • Directing
  • Editing
  • Hairstyling
    • Hairstyling for a Drama Series
    • Hairstyling for a Series
  • Individual Achievement in Animation (multiple winners)
  • Lighting Direction
    • Lighting Direction for a Drama Series
    • Lighting Direction for a Series
  • Main Title and Graphic Design
  • Makeup
    • Makeup for a Drama Series
    • Makeup for a Series
  • Music
    • Music Direction and Composition for a Drama Series
    • Music Direction and Composition for a Series
    • Original Song – Drama
    • Original Song for a Series
    • Original Song – Main Title and Promo
  • New Approaches
    • New Approaches – Enhancement to a Daytime Program or Series
    • New Approaches – Original Daytime Program or Series
  • Performance
  • Programming
  • Promotional Announcement
    • Promotional Announcement – Episodic
    • Promotional Announcement – Institutional
  • Sound Editing and Mixing
    • Live and Direct to Tape Sound Mixing for a Drama Series
    • Live and Direct to Tape Sound Mixing for a Series
    • Sound Editing – Animation
    • Sound Editing – Live Action
    • Sound Mixing – Animation
    • Sound Mixing – Live Action
    • retired categories:
      • Film Sound Editing (1985–1995)
      • Film Sound Mixing (1985–1995)
      • Sound Editing (1996–2002)
      • Sound Mixing (1996–2002)
      • Sound Editing – Special Class (1996–2002)
      • Sound Mixing – Special Class (1996–2002)
      • Sound Editing – Live Action or Animation (2003–2011)
      • Sound Mixing – Live Action or Animation (2003–2011)
  • Stunt Coordination
  • Technical Direction
    • Single Camera Photography
    • Technical Team for a Drama Series
    • Technical Team for a Series
  • Writing

People who have won at least two Daytime Emmys


No. Air date Network Household
18th June 27, 1991 CBS 13.5 18.9
19th June 23, 1992 NBC 15.3 20.2
20th May 26, 1993 ABC 16.4 22
21st May 25, 1994 ABC 14.1 18.9
22nd May 19, 1995 NBC 10.2 13.7
23rd May 22, 1996 CBS 11.4 15.1
24th May 21, 1997 ABC 11.8 15.9
25th May 15, 1998 NBC 10.2 13
26th May 21, 1999 CBS 10.4 14.2
27th May 19, 2000 ABC 9.1 13
28th May 18, 2001 NBC 7.9 10.3
29th May 17, 2002 CBS 6.9 10.1
30th May 16, 2003 ABC 6.3 8.6
31st May 21, 2004 NBC 6 8.4
32nd May 20, 2005 CBS 5.5 7.6
33rd April 28, 2006 ABC 4.5 6.1
34th June 15, 2007 CBS 5.9 8.3
35th June 20, 2008 ABC 4 5.4
36th August 30, 2009 CW 2 2.7[28]
37th June 27, 2010 CBS 3.8 5.6
38th June 19, 2011 CBS 3.7 5.5[29]
39th June 23, 2012 HLN 2 (5 broadcasts)[30]
40th June 16, 2013 HLN 1.8
41st June 22, 2014 (Internet Broadcast) N/A
42nd April 26, 2015 POP 900,000 [1]

See also


  1. ^
  2. ^
  3. ^ Eckhardt Nixon, Agnes: "They’re Happy to Be Hooked" The New York Times, 7 July 1968 :D13.
  4. ^ "The Daytime Emmys Go Hollywood!"] 9 September 2005
  5. ^
  6. ^
  7. ^
  8. ^
  9. ^
  10. ^
  11. ^ a b c d
  12. ^
  13. ^ "Pigskin's kicking in" - 1 September 2009
  14. ^
  15. ^
  16. ^
  17. ^
  18. ^
  19. ^
  20. ^
  21. ^
  22. ^
  23. ^
  24. ^
  25. ^
  26. ^
  27. ^ Record low ratings loom for Daytime Emmy Awards - Ratings. Retrieved on 2014-05-11.
  28. ^ Daytime Emmy Awards draws record-low 2.68 million on CW - Ratings. Retrieved on 2014-05-11.
  29. ^ Sunday Final Ratings: Miss USA, Daytime Emmy Awards - Ratings. (2011-06-21). Retrieved on 2014-05-11.
  30. ^ HLN’s Live Broadcast of the 39th Annual Daytime Emmy Awards Garners 912,000 Total Viewers and 327,000 Among Adults 25-54 - Ratings. (2012-06-25). Retrieved on 2014-05-11.

External links

  • Daytime Emmy Awards
  • Daytime Emmy Pre-Nominations
  •'s Daytime Emmy Site
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