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Dogs Trust

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Dogs Trust

Dogs Trust
Type Charity
Industry Animallfare
Founded 1891
Headquarters United Kingdom
Key people CEO:
Clarissa Baldwin (1986-2014)
Adrian Burder (2014—)[1]
Website .uk.org.dogstrustwww

Dogs Trust, formerly known as the National Canine Defence League, is an animal welfare charity and humane society in the United Kingdom which specialises in the well-being of dogs. The charity rehabilitates and finds new homes for dogs which have been abandoned or given up by their owners. People are encouraged to sponsor a dog for at least £1 a week, even if they are not able to rehome the dog. It also runs microchipping and neutering schemes in the United Kingdom and abroad, in order to reduce the number of unwanted litters of puppies and stray dogs put to sleep by other organisations.

Dogs Trust has over 100 rehoming centres across the UK, and its first international rehoming centre opened in November 2009 in Dublin.[2] The charity claims never to put a healthy dog to sleep.[3]

History

The National Canine Defence League (NCDL) was founded in 1891 at a meeting during the first Crufts show chaired by Lady Gertrude Stock. The NCDL campaigned against vivisection, unnecessary muzzling and prolonged chaining, as well as providing care for stray dogs. It also campaigned against cruel treatment of dogs by railway companies, who often refused to provide water for dogs. More unusually, in the 1920s, it provided AA wardens with pistols. This was because dogs and other animals were often involved in car accidents, and the pistols were provided to allow the wardens to euthanise the animal as a last resort in the worst cases. In 1957, the NCDL campaigned against the use of the Russian space dogs in space flight, organising a minute's silence in honour of Laika, who died in orbit from overheating and stress. In 2003, the NCDL was rebranded as Dogs Trust.[4]

Slogans

The charity is best known for its slogan "A Dog is for Life, not just for Christmas", which is used either in full or shortened to "A Dog is for Life" in advertising. The phrase was created to reduce the number of dogs which are abandoned as unwanted by Clarissa Baldwin, the former Chief Executive of the charity.[5] The slogan is a registered trademark. More recently it has adopted another slogan: "Dogs Trust Never Put a Healthy Dog Down".

Rehoming

Dogs Trust tries to rehome most dogs which it cares for and it runs 18 [6] rehoming centres across the UK and Ireland, as well as two large mobile rehoming units known as Dogmobiles. These are large vehicles fitted with air conditioned kennels and are specially designed to tour the local area, carrying a small number of dogs from nearby rehoming centres that are desperately seeking new homes.[7]

Dogs Trust never euthanises healthy dogs, however some dogs may have had a particularly bad start in life and would not be happy living in a normal home environment. The charity takes care of these dogs under its popular Sponsor a Dog scheme.

They have also created a sanctuary where selected dogs can live together free from excessive human contact.

There are currently centres in:

At the beginning of June 2012, the charity opened its eighteenth UK rehoming centre in Leicestershire. Dogs Trust Loughborough aims to be the greenest animal rescue centre in the world. The centre runs on renewable energy from its biomass boiler, green roofs, under-floor heating, solar thermal panels, photovoltaic panels and a rainwater recycling system.[8] The project will be constructed with the aim to achieve BREEAM (BRE Environment Assessment Method) outstanding classification and the highest levels of sustainability. The charity says the facilities will significantly reduce running costs.[9]

Campaigns

Dogs Trust has campaigned against docking of tails and unnecessary euthanasia, such as that carried out on foxhounds after fox hunting was banned by the Hunting Act 2004. It also offers free neutering services in certain poorer countries and runs international training programmes for other animal welfare charities with the aim of reducing feral populations.

In 2010 the charity introduced the term battery farming of dogs to associate the practice of puppy farming in the minds of the public with that of battery farming of chickens, and aims to educate the public as to where they can safely go to buy a ‘cruelty free dog’.[10]

Celebrity supporters

Celebrity donations

Waggy Walks

Since 2009, Dogs Trust has held an annual charity event held at locations across the UK, where members of the public could complete either a 5 km or 10 km walk around a course in an area which is usually close to the rehoming centre for that location.

Dogs Trust Honours

In 2008 the charity created Dogs Trust Honours, an annual 'Doggy Pride of Britain Awards' ceremony celebrating the relationship between human and dog and honouring dogs who have greatly helped their owner, local community or society.[14]

Rehoming figures

Year Dogs cared for Dogs rehomed Dogs reunited
with owners
Dogs died[15] Reference
2005 13,506 11,563 168 273 [16]
2006 15,162 12,993 192 215 [17]
2007 16,177 14,022 185 334 [18]
2008 16,238 14,169 190 260 [19]
2009 15,886 13,909 178 226 [19]
2010 16,813 14,590 237 276 [20]
2011 15,986 13,830 178 309 [21]
2012 16,879 14,825 202 199 [21]
2013 16,892 14,865 220 238 [22]
2014 TBA TBA TBA TBA

See also

References

  1. ^ http://www.marketingmagazine.co.uk/article/1284706/dogs-trust-marketing-director-adrian-burder-top-role
  2. ^ "Lucky dogs get the star treatment". Independent.ie. 5 November 2009. Retrieved 2011-04-22. 
  3. ^ "Dogs Trust - About Dogs Trust". Retrieved 2011-04-22. 
  4. ^ "National Canine Defence League rebrands as Dogs Trust". New Media Age. 16 October 2003. Retrieved 2010-01-07. 
  5. ^ Copping, Jasper (6 January 2008). "Pedigree dogs are dumped in record numbers". Daily Telegraph (London). Retrieved 2010-01-19. 
  6. ^ http://www.dogstrust.org.uk/rehoming/searchcentres/default.aspx
  7. ^ http://www.eveshamjournal.co.uk/news/1709477.dogmobile_at_autumn_show/
  8. ^ "Dogs Trust Loughborough Website page". Dogs Trust (Loughborough). 
  9. ^ Siegle, Lucy (12 December 2010). "Clarissa Baldwin's innovation: low carbon-footprint dog rescue". The Guardian (London). 
  10. ^ Langford, Mark (January 8, 2010). "Dogs Trust Warns People Could Unwittingly Buy Dogs Born On Puppy Farms". British Sky Broadcasting. Retrieved 8 March 2011. 
  11. ^ http://www.vetsonline.com/news/latest-headlines/dogs-trust-announces-new-celebrity-patrons.html
  12. ^ http://www.facebook.com/AllStarMrandMrs?rf=272872062737638
  13. ^ https://twitter.com/JohnnyVegasReal/status/441591991600947200
  14. ^ Lowe, David (23 February 2009). "Wonder dog Oscars are go". The Sun (London). 
  15. ^ Dogs Trust "Never destroy a healthy dog", but obviously have to put some dogs to sleep if it is in the dogs' best interests
  16. ^ http://www.dogstrust.org.uk/_resources/resources/ar2007.pdf
  17. ^ http://www.dogstrust.org.uk/_resources/resources/annualreview2008.pdf
  18. ^ http://www.dogstrust.org.uk/_resources/resources/ar2009_optimised.pdf
  19. ^ a b http://www.dogstrust.org.uk/_resources/annualreview2010.pdf
  20. ^ http://www.dogstrust.org.uk/_resources/annualreview2011.pdf
  21. ^ a b http://www.dogstrust.org.uk/about/annualreview/2013annualrev.pdf
  22. ^ https://www.dogstrust.org.uk/about-us/audited-accounts-annual-reviews/annual-review/dogstrustannualreview2014.pdf

External links

  • Dogs Trust homepage
  • Intelligent Giving profile of Dogs Trust
  • Dogs Trust social networking site
  • Dogs Trust JustGiving page
  • Dogs Trust blog
  • Dogs Trust Twitter site
  • Dogs Trust Facebook site
  • Dogs Trust Bebo site
  • Dogs Trust Honours site
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