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Dwell (retailer)

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Title: Dwell (retailer)  
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Subject: Dwell, St. David's (Cardiff)
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Dwell (retailer)

Dwell Retail
Type Limited company
Industry Retailer
Founded May 9, 2002 (2002-05-09)
Founder(s) Aamir Ahmad
Headquarters Milton Keynes, United Kingdom
Number of locations 25 stores
Area served United Kingdom
Key people Aamir Ahmad (CEO)
Products Home accessories, furniture

Dwell is a retailer of furniture in the United Kingdom. The company was established in 2002, and opened its first store, in London, the following year.


Dwell began trading with a single store in Balham in 2003.[1] From there, it has grown to have multiple locations in London including Balham, Islington, Kingston, Richmond, Tottenham Court Road and Westfield. By the end of 2010 the company had 25 stores, including seven concessions in House of Fraser and Selfridges and locations in large cities such as Birmingham, Manchester and Glasgow.[2]


Dwell is based at its head office in Milton Keynes, London.[3] The flagship store is located in Staples Corner, London.[4]

Dwell operates a fleet of delivery vehicles and independently delivers furniture and other items to locations across the UK. All deliveries are sourced from a central warehouse in Milton Keynes.[5] The company also operates an e-commerce website.

In 2010, the company has recently received £5m in funding from Key Capital Partners.[6][7] The company has announced plans from 2010 to expand to 60 stores and 20 concessions across the UK within five years.[8][9]

On 20 June 2013, Dwell announced that they have ceased trading with immediate effect. All 23 stores, plus an concession outlet have all closed. Staff were told not to come in and to stay at home.[10]


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