"DYO" redirects here. For other uses, see Dyo (disambiguation).
DYO Boya Fabrikaları Inc.
Type Incorporation (Turkey)
Traded as Template:Imkb
Industry Chemical Industry
Founded 1954
Headquarters İzmir, Turkey
Key people Selçuk YAŞAR: (Honorary President of Yaşar Holding)
İdil YİĞİTBAŞI: (Chairperson)
Mehmet AKTAŞ: (Chief Executive Officer)
Ahmet Fahri YİĞİTBAŞI: (President of Paint and Chemical)
Serdar ORAN: (General Manager)
Products Paints, varnishes and resins
Employees 734
Website http://www.dyo.com.tr/index.php?dil=en&sayfa=ana

DYO Boya Fabrikaları Inc. is an İzmir, Turkey-based company founded at Bornova in 1954 by Durmuş Yaşar and his two sons Selçuk Yaşar and Selman Yaşar - with managerial and technological assistance from Sadolin & Holmblad of Denmark.

DYO, Sadolin ve Yaşarin, and DYO ve Sadolin

DYO Boya Fabrikaları Inc. is an İzmir, Turkey-based company founded in 1954, originally named Durmuş Yaşar ve Oğulları Boya, Vernik ve Reçine Fabrikaları A.Ş., and based on licensing from Sadolin & Holmblad of Denmark. DYO stands for Durmuş Yaşar ve Oğulları (Durmuş Yaşar & Sons). In 1957, Sadolin ve Yaşarin A.Ş. (Sadolin & Yaşarin) was founded to produce resins for paint production - based on licensing from Sadolin & Holmblad. This company became in 1962 DYO ve Sadolin Sentetik Selülozik Boya ve Vernik Fabrikaları A.Ş. (DYO & Sadolin) - in short DYOSAD, and at that time DYOSAD began producing industrial paints for metal, plastic and wood as well as automotive refinshes based on licensing from Sadolin & Holmblad. In 1967, DYOSAD made a Harris Brush factory, and in 1968, DYOSAD began producing and marketing inks - on licensing from Sadolin & Holmblad.

The cooperation between the Yaşar family and Sadolin & Holmblad dates back to before second world war, when Durmuş Yaşar in 1938 began to import paint from Sadolin & Holmblad, who had itself had exported paint to Turkey since 1919. From the beginning DYO and later Sadolin ved Yasarin and DYOSAD the joint ventures were run by Selçuk Yaşar (oldest son of Durmuş Yaşar, founder of the original Turkish paint shop business) - in close cooperation with Dan Alexander MacGregor Sadolin (only son of Gunnar Asgeir Sadolin, founder of Sadolin & Holmblad), Joint President and International CEO of Sadolin & Holmblad.

In 1979 – 25 years after the first factory establishment, DYO and DYOSAD in Turkey had become bigger than Sadolin & Holmblad's domestic paint and ink activities in Denmark - in terms of both net revenue, net profit and number of employees.

Ownership and Structural Changes

Originally DYO - was owned 75% personally by Durmus Yaşar (and from 1967 Yaşar Holding) and 25% personally by Dan Alexander MacGregor Sadolin of Sadolin & Holmblad. Originally Sadolin ve Yaşarin - later DYOSAD - was owned 75% by DYO - from 1967 Yaşar Holding - and 25% by Sadolin & Holmblad. In 1982, Sadolin & Holmblad increased its shareholding several times first to 37.5% and then to 43.5% - while the remaining shares were owned by Yaşar Holding. In 1987, Sadolin & Holmblad was taken over by Nobel Industries of Sweden - and became a part of its global paint and adhesives business are Casco Nobel. In 1994 Nobel Industries was taken over by Akzo of the Netherlands, and in 1995 Akzo Nobel sold its entire shareholding in DYO ve Sadolin to Yaşar Holding, and in 2000, DYOSAD merged into DYO - together with Bayrakli Boya and Dewilux Boya, and for the first time all the paint activities of Yaşar Holding was gathered in one company, DYO - with exception of Yaşar-BASF Otomotive Boya and DYO Inks.


The Board of Director of DYO has over the years consisted of among others Durmuş Yaşar, his two sons Selçuk Yaşar and Selman Yaşar, and his grandson Selim Yaşar, as well as Ali Nail Kubali - representing Yaşar Holding as well as Dan Alexander MacGregor Sadolin (1954-1974) and then Jörgen Mölvang (1974-1995) - representing Sadolin & Holmblad of Denmark.

The Board of Director of DYOSAD has over the years consisted of among others Durmuş Yaşar, his two sons Selçuk Yaşar and Selman Yaşar, and his grandson Selim Yaşar, as well as Ali Nail Kubali - representing Yaşar Holding as well as Dan Alexander MacGregor Sadolin (1958–1974), Ferd Aage Small (1958–1960), Bent Löbger (1960–1966), Jörgen Mölvang (1966–1995), Erik Lars Christian Smith-Petersen (1974–1986), Mogens Hugo (1986–1991), and Ove Mattson from Sadolin & Holmblad, Casco Nobel and Nobel Industries (1991–1995) - representing Sadolin & Holmblad of Denmark.

At DYO and DYOSAD the first the first Managing Director of was Selçuk Yaşar (1954–1968), while the first professional Managing Director was Vacit Tümer (1968–1975), and the first Technical Director was Selman Yaşar (1954–1968), while the first professional Technical Director was Erik Lars Christian Smith-Petersen (1968–1970).

Dan Alexander MacGregor Sadolin's only son, Peter Asgeir MacGregor Sadolin was first Personal Assistant to Selçuk Yaşar (1965–66) and thereafter Project Manager for the Harris Brush project and the DYOSAD Ink project (1966–1967) at DYOSAD (before becoming Deputy General Manager for Türk Tuborg Bira ve Malt, a Yaşar Holding joint venture with Carlsberg, in 1967-1968). Peter Asgeir MacGregor Sadolin's son, Nikolaj Asgeir MacGregor Sadolin, has later - in 1992 - been Export Area Manager at DYOSAD, and he worked for both Yaşar Holding and Yaşar University in 2008-2012.

Yaşar-BASF Otomotive Boya

In 1992, DYOSAD sold its automotive refreshing to Yaşar Holding, which made a joint venture with the German chemical group BASF regarding automotive refinishes, and Yaşar-BASF Otomotive Boya was founded becoming a 100% owner). The company became there by an associated company to Yaşar Holding. In 2008, BASF acquired Yaşar Holding's 50% shareholding in 2008, making Yaşar-BASF Otomotive Boya, which at the same time change its name to BASF Car Refinishes Coatings, a 100% subsidiary of BASF.

DYO Inks

In 1992, DYOSAD separated its inks operations into DYO Sadolin Inks Manufacturing & Trade - in short DYO SADOLIN Inks. DYO SADOLIN Inks was owned 50.5% by Sadolin & Holmblad's predecessor Nobel Industries and 49.5% by DYOSAD. At the same of the merger of DYO and DYOSAD in 2000, Yaşar Holding acquired both DYOSAD's 49.5% and Akzo Nobel's 50.5% shareholding in DYO SADOLIN Inks, and the company changed its name to DYO Inks Manufacturing & Trade) - making it a 100% owned subsidiary Yaşar Holding and thereby a sister company to the new DYO (the paint business).


DYO is part of Yaşar Holding. DYO is one of the leading paint producers in Turkey, along with Filli Boya, Marshall Boya, and Polisan Boya. DYO is also the first company founded as part of Yaşar Holding, which since have been one of the flagship of. Yaşar Holding is a conglomerate that owns many companies in a wide spectrum of sectors.

Along with the other paint companies under Yaşar Holding using the DYO brand, the company develops and produces a large number of paint products ranging from household paint to high-end nano-technology paints. The company operates two factories in İzmir and Kocaeli with 734 employees. The company is TSE-EN-ISO 9001:2000 certified.


DYO Boya Fabrikaları Inc.'s major business segments are;

  • Construction (household) paints,
  • Marine paints,
  • Metal industry paints,
  • Furniture paint and varnishes,
  • Coil coatings,
  • Polyester and synthetic resins.

External links

  • DYO Boya Fabrikaları Co. official site
  • Yaşar Holding Paint and Chemicals Group
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