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Political / Social
An election promise or campaign promise is a promise or guarantee made to the public by a candidate or political party that are trying to win an election. Election promises may be instrumental in getting an official elected to office. Election promises are often abandoned once in office.
Popular cynicism and 24-hour media has increased the public's perception of 'lies' and broken promises since 1945, although the fraction of broken promises remained roughly level at less than 20% over that time.
Strong pressures drive politicians to make unrealistic promises. A party that does not make exaggerated promises might lose gullible voters. For instance 2000 American presidential election promised lower taxes, more social programs and a balanced budget and in the end abandoned the latter. In the 2003 provincial election in Ontario, Canada, the Liberal Party also made all three promises before opting to raise taxes after the election.
Election promises differ in different government systems. In the Westminster System, where almost all power resides in the office of the Prime Minister, voters know where to ascribe blame for broken promises. In presidential systems such as the separation of powers approach used in the United States, electorates are less prepared to punish politicians for broken promises.
The executive producer of the ABC evening news, Av Westin, wrote a memo in March 1969 that stated:
"I have asked our Vietnam staff to alter the focus of their coverage from combat pieces to interpretive ones, pegged to the eventual pull-out of the American forces. This point should be stressed for all hands."
United Kingdom, New Zealand, New South Wales, Canada, Queensland
Ontario, Quebec City, Quebec, Ottawa, Aboriginal peoples in Canada
Politics, Canvassing, Political campaign staff, Media manipulation, Barack Obama
Psychological manipulation, Propaganda, Bullying, Lie, Persecution