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Extra gum

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Title: Extra gum  
Author: World Heritage Encyclopedia
Language: English
Subject: Winterfresh
Publisher: World Heritage Encyclopedia

Extra gum

Extra is a brand of sugarfree gum produced by the Wm. Wrigley Jr. Company in North America, Europe, some parts of Africa and Australasia.[1] It was launched in 1984 as the company's first ever sugarfree product, and became one of the most popular brands of gum in the United States within a few years.[2]

The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexican national football team.[3]


Availability of flavours

Flavour U.S.[2] U.K.[4] Australasia[5]
Spearmint Yes Yes Yes
Peppermint Yes Yes Yes
'Cool Breeze' Yes Yes Yes
'Winterfresh' Yes No No
'Ice' Yes Yes No
'Classic Bubble' Yes No No
'Smooth Mint' Yes No No
Strawberry No Yes Yes
Watermelon Yes No Yes
Tropical/Mango Yes No Yes
Berry No No Yes
'White' No Yes Yes


External links

  • Wrigley's Extra Gum home page
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