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Foster Grant

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Title: Foster Grant  
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Subject: Sunglasses, Samuel Foster (disambiguation), Eyewear brands, Cosmic Ray Deflection Society, Raquel Welch
Collection: Companies Established in 1919, Companies Established in 1929, Eyewear Brands
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Foster Grant

Foster Grant
Subsidiary of FGX International
Founded 1929
Founder Sam Foster
Headquarters Smithfield, Rhode Island, United States
Products Eyewear and sunglasses
Website .comfostergrant

Foster Grant, or FosterGrant, is an American brand of eyewear founded by Sam Foster in 1929. The Foster Grant brand is a subsidiary company of FGX International, a consumer goods wholesaler with headquarters in Smithfield, Rhode Island, which has been owned by Essilor since 2010.[1]

Foster Grant's original production line was ladies' hair accessories; over the company's lifetime they also produced other plastic materials including heart-lung pumps.[2]

Advertising

Foster Grant's 1960s and 1970s sunglasses ad campaign "Who's that behind those Foster Grants?", included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen, OJ Simpson, Raquel Welch, Terence Stamp, Clayton Moore, and Vanessa Redgrave.[3]

That famous ad campaign was reintroduced around the year 2000 with model Cindy Crawford and race car driver Jeff Gordon.

Beginning in January 2009, Raquel Welch was the star of a national television advertising campaign for the Foster Grant Reading Glasses collection. FGX International spent over $12 million in measured media on consumer television advertising in 2009. The ads were created by Ferrara & Co. of Princeton, New Jersey and produced by television director Bob Giraldi.

Foster Grant launched television commercials in 2010, once again including Hollywood icon Raquel Welch. Today, the popular brand is represented by the famous Hollywood actress Brooke Shields.

References

  1. ^ FGX International expansion approved, Gerry Goldstein, Valley Breeze & Observer, 2 January 2013]
  2. ^ Foster Grant Collection, Syracuse University
  3. ^ Foster Grant • History (archived 2003)

External links

  • Foster Grant Collection—company publications, sales material, photographs, etc. from World War II era and later
  • Official website
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