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GNC (store)

General Nutrition Centers, INC.
Traded as NYSE: GNC
Industry Retail
Founded 1935
Registered: 9/1/1936
Founder David Shakarian
Headquarters Pittsburgh, Pennsylvania, United States
Number of locations
7,334 (March 2011)[1]
Key people
Michael Archbold, CEO
Products Nutritional supplements
Revenue $2.63 billion (2013)
Owner Ontario Teachers' Pension Plan, Ares Management
Number of employees
Slogan Live Well

General Nutrition Corporation (GNC) is a Pittsburgh, Pennsylvania-based American commercial enterprise focused on the retail sale of health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.


  • History 1
  • Retail stores 2
  • Business model 3
  • Reception 4
    • Awards & recognition 4.1
    • Lawsuits 4.2
  • References 5
  • External links 6


A GNC store at Promenade

In 1935, David Shakarian opened a small health food store, Lackzoom, in downtown Pittsburgh. He only made USD $35 on his first day, but was able to open a second store within six months.[2] A year later, Shakarian suffered from what appeared to be a fatal blow when the Ohio River flooded on St. Patrick's Day. Both of his stores were wiped out. However, he quickly rebuilt both stores, and opened five more by 1941. The company officially registered as a corporation on September 1, 1936 Shakarian moved into the mail order business during WWII. He said that customers sent him a check and asked him to mail their product as they could not drive to his store due to the gas rationing which happened during WWII. During the health food craze of the 1960s, Shakarian expanded his chain outside Pittsburgh for the first time, and in the process changed its name to General Nutrition Center. He continued to run the chain until his death in 1984. Shakarian took GNC public (listed on the NYSE)in the 1980s. Overexpansion and his death in 1984 resulted in a highly leveraged GNC. The Shakarian family decided to sell GNC shortly after his death. The family brought in a "turn around" executive, Jerry Horn, with instructions to "stop the bleeding" and position GNC to be sold. In 1990 the company considered relocating but a public/private effort retained GNC headquarters in Downtown Pittsburgh.[3] GNC was taken private and sold to The Thomas Lee Company, a PE investment/management fund in the late 1990s. Thomas Lee ran GNC and took it public prior to selling the company to Royal Dutch Numico and Numico acquired GNC in 1999; it sold GNC to Apollo Management in 2003. Ontario Teachers' Pension Plan and Ares Management bought GNC in 2007. GNC went public in 2011.

Retail stores

GNC store, Ypsilanti Twp., MI
GNC zinc 50 mg tablets (AU

GNC stores typically stock a wide range of weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. The stores also sell health and fitness books and magazines.

GNC has more than 6,000 stores in the U.S., including 1,100 store-within-a-store locations within Rite Aid, as well as locations in 49 other countries. In addition, GNC LiveWell currently has 41 Stores located in Brisbane, Sydney, and Melbourne in Australia.

Business model

GNC retail stores are both a combination of corporate-owned and franchised stores; 950 of the 5,000 domestic US stores are franchises, commonly located within urban shopping malls and shopping zones. In addition to the website, GNC's products are sold on Employees of GNC are commissioned on various products sold in the store, and managers receive 5% of any GNC brand items. Items like GNC lean shakes, wheybolic extreme 60, vitapacks and triple strength fish oils are required to be sold at a rate of at least one item per customer. Any chewable vitamins are considered "oms" which stands for "one more sale", because employees are required to offer these samples each transaction.


Awards & recognition

GNC products have won many awards mainly due to GNC awarding awards to its own products. However, six formulas of GNC-branded multivitamins were tested by in its Multivitamin and Multimineral Supplements Review of 38 of the leading multivitamin/multimineral products sold in the U.S. and Canada. All six formulas passed ConsumerLab's test,[4] which included testing of selected index elements, their ability to disintegrate in solution per United States Pharmacopeia guidelines, lead contamination threshold set in California Proposition 65, and meeting U.S. Food and Drug Administration (FDA) labeling requirements.[5]


In 1998, GNC was accused of purposely running its franchisees out of business in order to "retake" the stores into corporate control.[6] An April 30, 2003 article states that the GNC corporate company was sued by numerous franchise owners.[7] The complaint is that the parent company was allowing their corporate owned stores to sell products for less than the franchise stores are allowed to sell them for. The suit also claimed that GNC charged high "reset fees" to franchisees when there is new signage that needs to be changed in the store or an image facelift that must be done by GNC corporate. A similar lawsuit was filed again in an article written on October 20, 2004.[8]


  1. ^ [2]
  2. ^ GNC Store Locator, quoted: 16 August 2015.
  3. ^ Daparma, Ron (April 17, 2003), "Robinson to retire as RIDC president", Pittsburgh Tribune-Review (Pittsburgh, PA) 
  4. ^ "ConsumerLab Multivitamin and Multimineral Supplements Review - Main Review". 15 June 2011. Retrieved 18 August 2011. (subscription required)
  5. ^ "ConsumerLab Multivitamin and Multimineral Supplements Review - Testing Method". 15 June 2011. Retrieved 18 August 2011. 
  6. ^ "Franchisees On Edge; Some Angry Ones Sue As GNC Competes". New York Times. 2001-08-22. Retrieved 2014-02-11. 
  7. ^ "Franchisees sue GNC in New Jersey - Pittsburgh Business Times". 2003-04-30. Retrieved 2014-02-11. 
  8. ^ "GNC franchisees file lawsuit - Pittsburgh Business Times". 2004-10-20. Retrieved 2014-02-11. 

External links

  • GNC | Official Website
  • GNC | Official Store in Russia
  • GNC - Ana sayfa | Official Store in Turkey
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