World Library  
Flag as Inappropriate
Email this Article

Grand Old Parr

Article Id: WHEBN0041393271
Reproduction Date:

Title: Grand Old Parr  
Author: World Heritage Encyclopedia
Language: English
Subject: Scotch whisky, Popov (vodka), Booth's Gin, Glen Elgin distillery, Myers's Rum
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Grand Old Parr

Grand Old Parr (often simply just Old Parr) is a blended Scotch whisky named after the reputed oldest man in England. Launched in 1909, it is found in export markets such as Japan, Mexico and South America, and is no longer distributed in the United Kingdom. It is owned, distilled and distributed by Diageo, the British drinks company.

Old Parr is known for its distinctive dimpled and rounded bottle design. It retails at a premium price, and its competitor brands include Johnnie Walker Black Label and Chivas Regal.[1]

History

Old Parr was introduced in 1909 by Greenlees Brothers of London.[2] It takes its name from the reputed oldest man in Britain, Old Tom Parr.[3] The name emphasised the maturity of the product. The brand was initially successful in London, before finding popularity in export markets.[4][2]

Following a series of mergers, Greenlees became a part of MacDonald Greenlees & Williams. In 1925, the company was acquired by Distillers Company, which was acquired by Guinness, which merged in 1997 to form Diageo.[5][2]

Blends

The standard blend is the 12-year-old called Grand Old Parr (43% ABV).[2] The 15-year-old blend is known as Old Parr (43%), and the 18-year-old is known as Old Parr Superior (43%).[5]

Old Parr Superior was launched in 1989, and is blended in small quantities in Scotland twice a year.[6][7]

Discontinued blends Old Parr Tribute and Old Parr Elizabethan, the latter launched in the mid-1980s, retailed at a higher price than Superior.[8]

In 2014 a new Old Parr Tribute was introduced for the Colombian market.[9]

Production

The Cragganmore Distillery in Scotland

Old Parr is sold in a distinctive dimpled and rounded square bottle, and is packaged in a gold cardboard box.[10]

The basis of the blend is Cragganmore.[2] Glendullan has been a major component of the blend since World War II.[11]

The brand sold over 1 million cases (1 case equals 9 litres) in 2011, putting it among the top twenty highest selling Scotch whisky brands in the world.[12]

Old Parr was bottled at Kilmarnock before that distillery closed in 2012.[13] Old Parr is now bottled in Fife.[14]

Markets

The brand's highest sales are in the export markets of Japan and South America.[15] In 2009-2010, the 12 year old held 52 percent of the Scotch market in Colombia.[16] It is also sold in Mexico.

The brand ceased to be distributed in the United Kingdom and Europe by the 1980s.[17]

Advertising

The image of Thomas Parr painted by Rubens is featured on the label of Old Parr.

In the 1970s the brand was marketed with the slogan "Make friends with Old Parr".

References

  1. ^
  2. ^ a b c d e
  3. ^
  4. ^
  5. ^ a b
  6. ^ PR Newswire October 5, 1989, Thursday GUINNESS REPORTS RESULTS
  7. ^ El Universal (Venezuela) September 2, 2009 Wednesday Venezuela: Diageo launches Old Parr Superior
  8. ^ Investors Chronicle November 1, 1991 Phase Two For Guinness JOHN CAMPBELL
  9. ^ Portafolio (Colombia) September 11, 2014 Thursday Colombia: Diageo comes up with whiskey designed to match the local taste
  10. ^
  11. ^
  12. ^
  13. ^
  14. ^ Fife Diageo bottling plant officially opens :: Welcome to Fife
  15. ^ Whisk(e)y
  16. ^ Portafolio May 7, 2010 Friday Colombia: Old Parr most popular Scotch whisky for many
  17. ^ Distillers go with flow as Latin America develops taste for Scotch - The Scotsman
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.