World Library  
Flag as Inappropriate
Email this Article


Groupon logo
Type Public
Traded as NASDAQ: GRPN
Headquarters Chicago, Illinois, U.S.
Area served Global
Founder(s) Andrew Mason
Eric Lefkofsky
Brad Keywell
Key people Ted Leonsis, Chairman
Eric Lefkofsky, CEO
Industry Electronic commerce
Revenue Increase US$ 2.573 billion (2013)[1]
Owner Groupon, Inc.
Employees 10,000 (2013)[2]
Website .com.grouponwww
Alexa rank negative increase 391 (April 2014)[3]
Type of site deal-of-the-day
Launched November 2008
Current status Active

Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. By October 2010 Groupon served more than 150 markets in North America and 100 markets in Europe, Asia and South America and had 35 million registered users.[4][5][6][7]

The idea for Groupon was created by now-ousted CEO and Pittsburgh native[8] Andrew Mason.[9] The idea subsequently gained the attention of his former employer, Eric Lefkofsky, who provided $1 million in "seed money" to develop the idea. In April 2010, the company was valued at $1.35 billion.[10] According to a December 2010 report conducted by Groupon's marketing association and reported in Forbes Magazine and the Wall Street Journal, Groupon was "projecting that the company is on pace to make $1 billion in sales faster than any other business, ever".[8] However, a report from Forrester Research in October 2011 suggested that the Groupon business model was a "disaster" and that the firm had become an example of "how fast an Internet darling can fall."[11]

In its first earnings release as a public company, Groupon reported a 2011 fourth-quarter loss of $9.8 million on an adjusted basis, disappointing investors.[12] Additional investor concern arose after the company restated 2011 revenues downward in March 2012.[13]


  • History 1
  • Business 2
    • Business model 2.1
    • Geographic markets 2.2
    • Competitors 2.3
    • Financials 2.4
    • Groupon Now application 2.5
    • Groupon VIP 2.6
    • Groupon MerchantOS 2.7
  • Reception 3
    • Super Bowl commercial 3.1
    • Violation of gift certificate expiration laws 3.2
    • Initial public offering filing 3.3
    • Massachusetts Alcoholic Beverages Control Commission 3.4
    • UK Office of Fair Trading investigation 3.5
    • Live Off Groupon 3.6
    • Grouponicus 3.7
  • See also 4
    • Media related 4.1
  • References 5
  • External links 6


Groupon outgrew the campaign website in November 2008. Its name blends “group” and “coupon”. Groupon's first deal was a half-price offer for pizzas for the restaurant on the first floor of its building in Chicago.[8][14]

Groupon owns numerous international operations, all of which were originally deal-of-the-day services similar to it, but most of which were subsequently re-branded under the Groupon name after acquisition; these have included the European-based MyCityDeal (17 May 2010), the South American ClanDescuento (22 June 2010), the Japanese service and Russian (both on 17 August 2010)[15] and the Singaporean (30 November 2010), which is founded and led by Karl and Christopher Chong.[16]

Groupon bought the Indian deal-of-the-day website in January 2011, and re-branded it as "Crazeal by Groupon Inc".,[17] which is now led by Ankur Warikoo. The Groupon acquisitions of uBuyiBuy launched services under the Groupon name in Hong Kong.[18] Groupon also acquired in Malaysia to expand its business there.[19]

Prior to these acquisitions, Groupon had bought out the mobile technology company The Point, Inc., the predecessor to Groupon, bought the trademark[20] "GROUP-ONS" from its originator in February 2009 under terms which allows the originator and first registrant of the trademark to continue the use of this trademark.

In January 2012, the company acquired Mertado, a social shopping service based on the Facebook platform.[21] In May 2012, Groupon acquired Breadcrumb, a point of sale system and iPad app that targets local restaurants.[22] Based on the May acquisition, Groupon launched Breadcrumb PRO and Breadcrumb POS, expanding its target beyond restaurants to include all types of local business.[23]

On September 24, 2012, Groupon acquired restaurant reservation and discount site Savored for an undisclosed amount, providing Groupon with an inlet to higher-end restaurants. Groupon also announced that it would continue to operate Savored independently from the main Groupon website.[24]

On January 11, 2013, Groupon acquired real-time location sharing mobile app and small business service provider Glassmap, which was founded and led by Geoffrey Woo, Jon Zhang, and Jonathan Chang.[25] On September 9, 2013, Groupon announced acquisition of European last-minute travel app Blink, which provides same-day hotel reservations.[26]

Prior to the company's fifth anniversary, the Groupon website was completely redesigned and new features were added in November 2013. According to the SVP of product management, the original website was "designed for a deal of the day and the new site is designed for a marketplace." Following the website relaunch, the company rewarded a random selection of one million customers on November 20, 2013 with up to US$5,000 worth of "Groupon bucks."[27][28]

On December 3, 2013, Groupon recorded its biggest four-day weekend of sales (Black Friday through Cyber Monday) since the website was founded in 2008, with billings reportedly up 30 percent year over year.[29]

Following's December announcement on drone delivery, Groupon reacted with a plan for "Groupon catapults".[30]

On October 2, 2014, Groupon unveiled Snap, a new app specifically for giving customers cash back when they buy certain items at the grocery store. Snap asks shoppers to upload photos of their receipts after they've gone to the supermarket to buy groceries. Certain items are then eligible for discounts, which shoppers receive in the form of a cash-back deal. The new app comes from Groupon's previous acquisition of SnapSaves, a Canadian start-up that works much like Snap.[31]

In November 2014, Groupon acquired In-Store Analytics And Marketing Startup, Swarm Mobile, a startup that helps businesses connect with and track their customers while in stores. [32]


Business model

The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all;[33] if the predetermined minimum is not met, no one gets the deal that day.[8] This reduces risk for retailers, who can treat the coupons as quantity discounts[8] as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon.[8][34]

For example, if $240 worth of home painting services are purchased by the consumer for $50 through Groupon, then the business gets $25 and Groupon keeps $25. There are certain businesses to which Groupon initially did not offer its services, including shooting ranges and strip clubs;[35] however, shooting ranges have been featured on Groupon. [36]

Unlike classified advertising, the merchant does not pay any upfront cost to participate:[8] Groupon collects personal information from willing consumers and then contacts only those consumers, primarily by daily email, who may possibly be interested in a particular product or service.[8]

Groupon employs a large number of copywriters[37] who draft descriptions for the deals featured by email and on the website. Groupon's promotional text for the 'deals' has been seen as a contributing factor to the popularity of the site, featuring a distinctive mix of thorough fact-checking and witty humor.[37]

Owing to Groupon's market being primarily composed of female customers,[38][39] the deals are often focused on the health, fitness and beauty markets.[40]

There are potential problems with the business model. For example, a successful deal could temporarily swamp a small business with too many customers, risking a possibility that customers will be dissatisfied, or that there won't be enough product to meet the demand.[8] Gap, a large clothing retailer, was able to handle 445,000 coupons in a national deal (although it experienced server problems at one point), but a smaller business could become suddenly flooded with customers.[8] One coffee shop in Portland, Oregon struggled with an increase in customers for three months, when it sold close to 1,000 Groupons on the one day it was offered, according to one report.[41] In response to similar problems, Groupon officials state that 'deal' subscriptions should be capped in advance to a reasonable number.[8]

Many merchants have believed that their Groupon deals would help them build a loyal customer base which shops directly with the merchant, without Groupon in the middle. However, in many cases a Groupon deal merely attracts one-time bargain hunters who are often put off by the full retail price (which would be at least double the price of a coupon that is discounted by at least 50%) and do not return until they encounter another Groupon deal that suits them. Of the merchants featured in North America in Q4 2012, 84% continued to run deals in Deal Bank as of the end of February 2013. 50% of Groupon deals were with merchants refeaturing with Groupon in Q4 2012.[42]

In a 2011 TechCrunch analysis of Groupon, writer Rakesh Agrawal likened its business model to loansharking. As well as being a bad deal for most merchants, he argued, it imperiled the company's long-term prospects. "Groupon is essentially holding a portfolio of loans backed by the receivables of small businesses," he wrote. "If a business goes under, consumers will come back to Groupon for their money back. Unless Groupon is actually doing credit assessments on businesses that it chooses to feature, this is a big risk for Groupon." Only a merchant on the verge of bankruptcy could reasonably expect to come out ahead from a Groupon deal. "If you're lucky, the upfront cash will be enough to help you stay afloat. If not, well, you were already going out of business. It may be your best option."[43]

Agrawal predicted that, over time, Groupon's merchant customer base would contract to only those businesses that could profitably exploit its business model, such as yoga studios or other services that could offer customers long-term subscriptions not bound by the Groupon terms. When the company reported in the second quarter of 2012 that its revenues had declined along with customer growth and the amount of money existing customers spent on the site, Slate tech journalist Farhad Manjoo said Agrawal had been vindicated.[44] "I told you so", Agrawal tweeted.[45]

In 2010, it was reported that local merchants found it difficult to get Groupon interested in agreeing to a particular deal. According to the Wall Street Journal, seven of every eight possible deals suggested by merchants were dismissed by Groupon.[8]

The site has recently launched a mobile application available on Wap, Android, Blackberry, iPhone and Windows Phone 7. It allows users to buy deals on their phones and retrieve them using the screen as a coupon. Also Groupon is now a part of several Daily Deal Aggregators, which helps them expand their target audience, gain traffic and increase sales and revenue.

In February 2011, Groupon Russia announced it would join the Russian Company in order to start offering deals on its social network Odnoklassniki. This way, users would be able to buy and share deals from Groupon on their profiles.

In addition to daily local deals, Groupon’s current channels are: Groupon Goods, launched in September 2011, which focuses on discounted merchandise; Groupon Getaways,[46] which offers vacation packages and travel deals; and GrouponLive,[47] where consumers can find discounts on ticketed events—concerts, sporting events, theater, etc.

Groupon has also emerged as a check on price increases for certain essential commodities in many countries. Recently, in India Groupon announced that it would sell onions for Rs 9 ($0.14) per Kg in a sharp contrast to the market price of Rs 70-80 per Kg.[48]

In January 2014, Groupon bought ideeli for $43 million to break into the fashion business.[49]

Geographic markets

Groupon breaks into new markets by identifying successful local businesses, first by sending in an advance a number of employees to research the local market; when it finds a business with outstanding reviews, salespeople approach it and explain the model, and use social marketing sites such as Facebook to further promote the idea.[8]

Groupon serves 500 markets and 48 countries, the many major geographic markets internationally include cites in the United States,[50] Canada, Morocco, Ukraine, Taiwan, Brazil, Germany, Greece, Finland, France, the Netherlands, Belgium, the United Kingdom, India, Indonesia,[51] Ireland, Israel, Italy, Poland, Portugal, Spain, Puerto Rico, Japan, Turkey, Mexico, Peru, Chile, Colombia, South Korea, Sweden, Argentina, the United Arab Emirates, Norway, Romania, Singapore, Malaysia, Hong Kong, Mainland China, Russia, South Africa and Thailand.

In Australia, Groupon initially entered into the market place as "Stardeals" due to legal disputes between Groupon and an Australian company, Scoopon.[52] The two companies agreed on an out of court settlement by July 2012.[53]

On February 19, 2011 The Wall Street Journal reported that Groupon was preparing to launch in China.[54][55] Groupon subsequently entered into the China market in a joint venture with Tencent and launched "Gaopeng". After a year of struggling in the established market, Goapeng subsequently merged with Futuan. Groupon is also expanding into the MENA region with its launch of Groupon UAE on June 16, 2011.[56]

Groupon New Zealand launched on 10 May 2011.

Groupon entered the Indian market through the acquisition of local company SoSasta in Jan 2011.[57] The Indian company was renamed Crazeal in Oct 2011 and CEO Ankur Warikoo was placed at the helm.[58] Finally, after winning a battle to acquire the domain name, the Indian business was renamed Groupon in Nov 2012.[59][60]

Groupon United Arab Emirates[61] launched on June 15, 2011; Groupon Denmark[62] launched on September 21, 2011; and Groupon Thailand[63] launched on February 27, 2012.


Worldwide, there are over 500 sites similar to Groupon, including over 100 in the United States.[8][10] However, by December 2010, only one competitor, LivingSocial, had been described as a serious competitor; according to one estimate, it received an investment from Amazon of $175 million.[8] Other notable firms operating in the market include Plum district,,, and

In January 2011, reports surfaced that Google planned to launch a competing product, called Google Offers, following its failure to purchase Groupon for $6 billion.[64]

In April 2011, Facebook began testing a social-buying program.[65] This move was speculated to be a competitive threat to Groupon, but Facebook ended the project by August 2011.[66]

In October 2011, Adlibrium announced Adlibrium Dailies, the first free daily deal service for merchants which, according to estimates, reaches nearly 4 million consumers via email and mobile combined.[67]

The growth of Groupon buying also created an increase of "deal comparison websites" such as Amazon Local.


New Enterprise Associates, Eric Lefkofsky and Brad Keywell are investors in Groupon (Lefkofsky and Keywell later formed the investment company Lightbank; Groupon is listed as a Lightbank investment).[68] In April 2010, Groupon raised $135 million from Digital Sky Technologies, a Russian investment firm.[69] On December 29, 2010, Groupon's executive board approved a change to Groupon's certificate of incorporation that would permit the company to raise $950 million in venture capital funding, based on a valuation of $6.4 billion.[70] On June 2, 2011, Groupon filed to go public under the ticker symbol GRPN. The IPO was handled by Morgan Stanley, Goldman Sachs Group, and Credit Suisse Group.

From January 2010 through January 2011, Groupon’s U.S. monthly revenues grew from $11 million to $89 million. Total 2011 U.S. revenues were an estimated $460 million. Groupon’s 2011 estimated revenues are in the $3 billion to $4 billion range.[71]

In October 2010, Yahoo! was rumored to have offered over $3 billion to acquire Groupon.[72] On November 30, 2010, it was reported that Google offered $5.3 billion with a $700 million earnout to acquire Groupon and was rejected on December 3, 2010.[73] After the rejection of the Google/Groupon buy-out, Groupon proceeded with their own initial public offering.

Groupon’s gross billings in October 2011 increased 1.5% to $147 million from $144 million in September 2011, according to independent data provider Yipit.[74]

In early November 2012, Groupon reported they had missed their third quarter revenue estimates, posting a revenue of $586.6 million while estimates were at $591 million. This caused Groupon's stocks to fall to as low as $2.93/share early in the trading day. Groupon has said to have lost 80% of its value since its initial public offering over one year ago.[75]

Groupon Now application

Groupon has developed an application aimed at smartphone and tablet users application consisting of the two buttons: "I'm Hungry" and "I'm Bored,” which locate the closest and best deals for food or entertainment, respectively, using geolocation.

Groupon VIP

On February 20, 2012, Groupon announced a "VIP Membership" program, with a membership fee of $30 annually.[76] This program gives VIP members access to deals 12 hours earlier than non-members, as well as access to expired deals (in the "Deal Vault") and easy returns of deals (in exchange for "Groupon bucks"). Bodo

Groupon MerchantOS

Groupon MerchantOS is a suite of products and tools for merchants running with Groupon. The suite includes Groupon Rewards, Groupon Scheduler and Groupon Payments.

Groupon Rewards On May 10, 2012, Groupon announced the launch of Groupon Rewards in the United States. Rewards is a loyalty program for merchants to reward customers for repeat visits with a Reward of their choosing. Unlike “buy 9 and get the 10th free” punchcards, a consumer earns Rewards by using any major credit card saved in their Groupon account when they visit their favorite local merchants. When a customer spends an amount pre-determined by the merchant, the customer unlocks a Reward to use on a future visit.[77][78]

Groupon Scheduler Groupon Scheduler is an online booking tool for merchants, allowing their consumers to seamlessly book appointments for services at the time of purchasing their Groupon deal. This tool is targeted at merchants running deals where appointments are required, for example in the healthy and beauty industry or for classes and activities.[79]

Groupon Payments The newest addition to the suite of merchant-facing products is Groupon Payments, which was launched in September 2012. Groupon Payments offers merchants an infrastructure for accepting credit card payments at a low cost.[80]


Super Bowl commercial

Groupon aired a controversial Super Bowl XLV advertisement in which actor Timothy Hutton begins by making a plea for the people of Tibet before delivering the punch line: "But they still whip up an amazing fish curry."[81] Critics of the ad took to several social media outlets[82] to argue that Groupon was using the plight of Tibetans to sell their services. The following day, Groupon responded by defending their commercial and their philanthropic stance.[83][84]

The environmental organization Greenpeace praised Groupon's Super Bowl ads.[82][85] On February 10, 2011, Groupon's founder Andrew Mason apologized and pulled the ad.[86]

Violation of gift certificate expiration laws

In March 2011, Eli R. Johnson filed a lawsuit in federal court against Groupon, based on a claim that the company issues "gift certificates" that are not allowed under the Credit Card Accountability Responsibility and Disclosure Act. The act prohibits retailers from setting expiration dates less than 5 years after a card is purchased.[87] The class action lawsuit was settled on December 17, 2012.[88]

Initial public offering filing

Some analysts claim that Groupon operates "like" a Ponzi scheme, according to interpretation of Initial public offering (IPO) documentation, because it has publicly disclosed that it is losing approximately US$100 million per quarter, has a net negative balance of $230 million, and is using later investors' money to pay off earlier investors.[89]

On August 10, 2011, Groupon updated its IPO filing, after facing scrutiny from regulators and analysts over its use of a non-standard accounting metric called Adjusted Consolidated Segment Operating Income. Critics argued that ACSOI was used by Groupon to present a misleading metric of profitability. Groupon's original IPO filing with ACSOI accounting showed a positive operating income of $60.6 million for 2010; after replacing the ACSOI metric with standard accounting metrics, Groupon's IPO filing reported an operating loss of $420 million for 2010.[90]

Analysts also criticized Groupon's decision to pay out over $940 million of the $1.12 billion in venture capital Groupon had raised before the IPO - over 84% of its venture capital raised - as cash payouts to its 3 founders and early backers, rather than into the money-losing company. Co-founder Eric Lefkofsky alone received over $300 million in early 2011, just weeks before the company filed its IPO paperwork.[91] The large cash payout also made Groupon technically insolvent when it filed for its IPO.[92]

On October 21, 2011, Groupon set terms for its IPO on NASDAQ, planning to offer 30 million shares at $16–18. The terms implied a dealsize of $510 million and a valuation of $11.2 billion. On November 4, Groupon raised $700 million, 30 percent more than it sought, valuing them at about $12.7 billion.

As of 4 November 2011 Groupon was valued at $13 billion and the float was at 35 million shares going at $20 each whereas they were last priced at between $16 and $18.[93] On their opening on Nasdaq, Groupon shares jumped more than 50 percent to a high of $29.52.[94] However, on November 22, 2011 the stock price fell below its IPO level.[95]

On Wednesday, July 11, 2012, just eight months after the company went public, Groupon's stock hit its lowest level since IPO at $7.72 and closed at $7.77.[96] On Tuesday, August 14, 2012, Groupon's stock price dropped 27% and fell as low as $5.49.[97] On Tuesday, September 3, 2012, Groupon's stock price closed at another all time low at $4.15 dropping almost 80% below Groupon's IPO price ($20).[98]

Massachusetts Alcoholic Beverages Control Commission

In March 2011, the Massachusetts Alcoholic Beverages Control Commission notified Groupon that it was in violation of state law that prohibits discounting of alcoholic beverages. Groupon notified Massachusetts subscribers of a temporary suspension in the use of its discount vouchers for alcohol at participating restaurants.[99]

UK Office of Fair Trading investigation

During 2011 there were reported breaches of British advertising regulations to the Advertising Standards Authority.[100] In December 2011 the Office of Fair Trading (OFT) launched an investigation into Groupon after the firm broke regulations 48 times in 11 months.[101]

The OFT concluded in March 2012 that Groupon was in "widespread breaches" of UK consumer laws[102] and were ordered to "clean up their practices" within three months including ensuring its website was accurate, realistic, claims related to any beauty or health products offered were substantiated and that refund and cancellation policies were in accordance with current regulations.[103]

Live Off Groupon

In May 2010, Groupon created a challenge to live off Groupons for one year. The contestant Josh Stevens traveled throughout the United States and to the United Kingdom and purchased all food, drinks, travel, entertainment and more from Groupon for 365 days. At the end of the year, he received a prize of $100,000.[104]


For three years, Groupon has celebrated the holiday season with its own holiday, Grouponicus. The company and its holiday mascot offer bundled holiday deals, shopping tips and promotes gifting.[105]

See also

Media related

  • Friend Me, a CBS sitcom based around Groupon was created in 2012, but never aired and was cancelled in 2013[106]


  1. ^ Groupon, Inc. Form 10-K, Securities and Exchange Commission, February 21, 2014
  2. ^ "Investor FAQs". Groupon. 30 November 2013. Retrieved 30 November 2013. 
  3. ^ " Site Info".  
  4. ^ "Groupon About". 
  5. ^ "Groupon Expands to New Markets in Florida". October 12, 2010. 
  6. ^ MacMillan, Douglas; Galante, Joseph (December 6, 2010). "Groupon Prankster Mason Not Joking in Spurning Google". Bloomberg. 
  7. ^ "Groupon hits 50m Subscribers - Shopping site sensation". January 21, 2011. 
  8. ^ a b c d e f g h i j k l m n o Bari Weiss (December 18, 2010). "Groupon's $6 Billion Gambler". Wall Street Journal. Retrieved December 18, 2010. 30-year-old CEO Andrew Mason. He's on the cover of Forbes Magazine labelled "The Next Web Phenom." 
  9. ^ Coburn, Marcia Froelke (July 14, 2010). "The Real Deal". Retrieved July 14, 2010. 
  10. ^ a b Steiner, Christopher (August 30, 2010). "Meet The Fastest Growing Company Ever". Forbes. Retrieved November 23, 2010. 
  11. ^ MICHELLE CONLIN, AP Business Writer (October 21, 2011). "Groupon's fall to earth swifter than its fast rise". Yahoo! News. Retrieved 2011-10-23. Groupon is a disaster," says Sucharita Mulpuru, a Forrester Research analyst. "It's a shill that's going to be exposed pretty soon. 
  12. ^ Groupon Posts Loss of $9.8 Million
  13. ^ Friday, March 30th, 2012 (2012-03-30). "Groupon’s Profit In 2011 Was Actually $22.6 Million Less Than They Previously Said". TechCrunch. Retrieved 2013-07-04. 
  14. ^ "About Us". Groupon. Retrieved 1 December 2011. 
  15. ^ "Groupon Goes International, Buys Japanese and Russian Clones". Mashable. Retrieved August 17, 2010. 
  16. ^ Business Wire (2010-11-30). "Groupon Announces Continued Expansion in Asia". Business Wire. Retrieved 2013-07-04. 
  17. ^ "Groupon acquires India's e-commerce portal". The Times Of India. January 17, 2011. Retrieved January 17, 2011. 
  18. ^ Efrati, Amir (December 1, 2010). "Google Plots Move From Search to Sales". The Wall Street Journal. 
  19. ^ "Groupon Expands in Southeast Asia, now Offering Deals in Malaysia". Retrieved January 25, 2011. 
  20. ^ "The Point, Inc. purchases trademark GROUP-ONS.". United States Patent and Trademark Office. 
  21. ^ Courtney Rubin (23 January 2012). "Groupon Acquires Social Shopping Start-up Mertado". Mansueto Ventures. Retrieved 11 November 2013. 
  22. ^ "Tech Crunch". Tech Crunch. 
  23. ^ "Groupon Expands Free Breadcrumb POS App" (Press release). Yahoo! Finance. Business Wire. 24 July 2013. Retrieved 11 November 2013. 
  24. ^ MICHAEL J. DE LA MERCED (24 September 2012). "Groupon Moves Into Restaurant Reservations With Savored Deal". Deal Book (The New York Times). Retrieved 18 December 2012. 
  25. ^ "Groupon Acquires Realtime Location-Aware Service Glassmap To Help You Find Deals". Techcrunch. Retrieved October 10, 2013. 
  26. ^ "Groupon Acquires Last-Minute Hotel Booking App Blink Booking". CEOWORLD Magazine. Retrieved September 9, 2013. 
  27. ^ Seth Fiegerman (1 November 2013). "Groupon Redesigns Website for First Time in Five-Year History". Mashable. Mashable. Retrieved 15 November 2013. 
  28. ^ Todd Wasserman (15 November 2013). "'"Groupon Giving Away $5 Million in 'Groupon Bucks. Mashable. Mashable. Retrieved 15 November 2013. 
  29. ^ By Lewis Lazare, Chicago Business Journal."Groupon reports record Black Friday weekend sales." December 3, 2013. Retrieved December 3, 2013.
  30. ^ By Daniel Rothberg, Los Angeles Times."/ Amazon drones, meet Groupon catapults." December 11, 2013. Retrieved December 13, 2013.
  31. ^ By Mike Isaac, The New York Times. “With New App, Groupon Goes After Grocery Deals.” October 2, 2014. October 7, 2014.
  32. ^ Ha, Anthony November 17 2014 TechCrunch. "Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile"
  33. ^ Cohen, Deborah (June 10, 2009). "Virtual "tipping point" leverages group deals". Reuters. Retrieved November 30, 2009. 
  34. ^ Boston, Gabriella (July 8, 2009). "Site leverages power of group purchases". Retrieved November 30, 2009. 
  35. ^ Williams, Geoff (August 9, 2010). "Groupon's Andrew Mason: The Unlikely Dealmaker". Retrieved August 9, 2010. 
  36. ^ "Shoot Smart – Fort Worth". December 22, 2011. 
  37. ^ a b Weingarten, Elizabeth. "Forget Journalism School and Enroll in Groupon Academy". The 
  38. ^ "Have you met our subscribers yet?". GrouponWorks. Retrieved March 29, 2011. 
  39. ^ Name * (October 8, 2010). "Marketing to Women: Groupon or Groupoff? 10 Facts You Need To Know | The Lipstick Economy". Retrieved March 29, 2011. 
  40. ^ Vojtěch Bednář (May 29, 2010). "Česko je pro nás ráj. Lidi zajímá jen cena" (in Česky). 
  41. ^ Ylan Q. Mui (September 17, 2010). "Some businesses are victims of social-couponing (Groupon, Living Social) success". Washington Post. Retrieved December 18, 2010. What Posies was not prepared for was the overwhelming response. Nearly 1,000 people... 
  42. ^
  43. ^ Agrawal, Rakesh (June 13, 2011). "Why Groupon Is Poised For Collapse".  
  44. ^  
  45. ^ Agrawam, Rakesh (August 13, 2012). "i am tempted to do a 4-word post on $GRPN earnings.".  
  46. ^ Business Wire (2011-07-12). "Groupon Getaways™ with Expedia Offers First Deals Today". Business Wire. Retrieved 2013-07-04. 
  47. ^ Business Wire (2012-04-11). "Groupon Announces G-Pass – Expedited Entry for GrouponLive Events". Business Wire. Retrieved 2013-07-04. 
  48. ^ "A Website which sells Onions for Rs. 9 per Kg only !". Retrieved 5 September 2013. 
  49. ^ Clark , Evan (14 January 2014). "Groupon Buys Ideeli for $43 Million". WWD. Retrieved 14 January 2014. 
  50. ^ "". Retrieved March 29, 2011. 
  51. ^ Enricko Lukman (3 September 2013). "Groupon Indonesia gets 500,000 daily visits, celebrates 3rd anniversary". TechInAsia. Tech In Asia. Retrieved 13 November 2013. 
  52. ^ andrew (January 4, 2011). "". Retrieved March 29, 2011. 
  53. ^ Smart Company (July 22, 2011). "Groupon, Scoopon settle out of court over battle for local trademark, domain name". Smart Company. Retrieved March 29, 2012. 
  54. ^ Loretta Chao (February 19, 2011). "Groupon Appears to Be Gearing Up for China Market".  
  55. ^ Geller, Martinne (February 20, 2011). "". Retrieved March 29, 2011. 
  56. ^ "Groupon launched in Sharjah". June 16, 2011. Retrieved 17 June 2011. 
  57. ^ "Groupon acquires India's e-commerce portal". The Times Of India. January 17, 2011. Retrieved 16 March 2013. 
  58. ^ "Ankur Warikoo, CEO Of Crazeal Talks Of Re-Branding And Road Ahead". Retrieved 16 March 2013. 
  59. ^ "Crazeal to become Groupon, finally!". Retrieved 16 March 2013. 
  60. ^ "The Deal Website 'Crazeal' Now Revamped As Groupon". Retrieved 9 October 2014. 
  61. ^ Business Wire (2011-06-15). "Groupon Launches in Sharjah". Business Wire. Retrieved 2013-07-04. 
  62. ^ Business Wire (2011-09-21). "Groupon Launches in Denmark". Business Wire. Retrieved 2013-07-04. 
  63. ^ Business Wire (2012-02-27). "Groupon Launches in Thailand". Business Wire. Retrieved 2013-07-04. 
  64. ^ Savitz, Eric. "Google Plans 'Google Offers' To Take On Groupon". Forbes Website. 
  65. ^ Musil, Steven. Facebook begins testing social-buying program. CNET. April 25, 2011.
  66. ^ Siegler, MG. The Other Location Shoe Drops: Facebook Deals. Will It Discount Rivals? TechCrunch. November 3rd, 2010.
  67. ^ Perez, Sarah. Adlibrium Launches Daily Deals Service Where Offers Appear As Mobile Ads. TechCrunch. October 18th, 2011.
  68. ^ Matt Miller, The Deal Magazine. "Private equity, Chicago style." November 28, 2011. Retrieved December 12, 2011.
  69. ^ Kim-Mai Cutler, VentureBeat. "Groupon Raises $135M from DST, signaling social buying comes of age." April 19, 2010.
  70. ^ "Groupon Disses Google: Groupon to Raise $950 Million in Wake of Buyout Attempt". December 29, 2010. 
  71. ^ Erick Schonfeld, "Exclusive Data On Groupon’s U.S. Revenues And February Falloff." March 23, 2011. Retrieved March 23, 2011.
  72. ^ "Getting To the Bottom of The Crazy Yahoo-Groupon Rumors". October 16, 2010. 
  73. ^ Efrati, Amir (December 1, 2010). "Google in Talks to Buy Deal Site Groupon". The Wall Street Journal. 
  74. ^ Rolfe Winkler, The Wall Street Journal. "Another Sign, Maybe, That Groupon’s Growth is Slowing." Dec 12, 2011. Retrieved Dec 21, 2011.
  75. ^ News, Bloomberg. November 9, 2012. "Groupon Struggles With Weak International Demand for Deals."
  76. ^ Time. February 20, 2012 . 
  77. ^ Business Wire (2011-09-28). "Groupon Announces Rewards Program to Drive Repeat Visits to Local Businesses". Business Wire. Retrieved 2013-07-04. 
  78. ^ Business Wire (2012-05-10). "Groupon Rewards Launches Nationwide, Driving Repeat Business for Local Merchants". Business Wire. Retrieved 2013-07-04. 
  79. ^ Business Wire (2011-12-07). "Groupon Announces Groupon Scheduler, Easy To Use Appointment Management". Business Wire. Retrieved 2013-07-04. 
  80. ^ Business Wire (2012-09-19). "New Groupon Payments™ Service Offers Local Businesses the Lowest Rates on Credit Card Transactions". Business Wire. Retrieved 2013-07-04. 
  81. ^ Jo Kent, CNN (January 21, 2011). "". Retrieved March 29, 2011. 
  82. ^ a b Doug Gross, CNN (February 8, 2011). "". Retrieved March 29, 2011. 
  83. ^ (AFP) – Feb 7, 2011 (February 7, 2011). ".". Retrieved March 29, 2011. 
  84. ^ andrew (February 7, 2011). "". Retrieved March 29, 2011. 
  85. ^ "". February 7, 2011. Retrieved March 29, 2011. 
  86. ^ andrew (February 10, 2011). "". Retrieved March 29, 2011. 
  87. ^ Lansu, Michael (March 2, 2011). "Groupon sued over deal expiration dates". Chicago Sun Times. Retrieved Mar 11, 2011. 
  88. ^ Groupon Voucher Settlement Website > Home. Retrieved on 2013-09-05.
  89. ^ "Groupon is Effectively Insolvent: Investors beware -- the company owes $230 million more than it has, appears to be burning through $100 million or more a quarter, and is using money raised from later investors to pay back early investors Website".  
  90. ^ Julianne Pepitone (August 10, 2011). "Groupon updates IPO filing, admits it's unprofitable Website".  
  91. ^ PrivCo (October 21, 2011). "Groupon Amends its IPO Filing to Reflect 3rd Quarter Financials; All Key Business Metrics Took Quarterly Sequential Tumble - Again Website". Retrieved October 26, 2011. 
  92. ^ Grumpy Old Accountants (September 23, 2011). "GrouponIs Technically Insolvent Website". Retrieved October 26, 2011. 
  93. ^ Groupon snatches a great deal ... on itself Website, November 4, 2011, retrieved October 4, 2011 
  94. ^ "Groupon shares surge on Nasdaq opening". November 4, 2011. 
  95. ^ Wednesday, November 23rd, 2011 (2011-11-23). "Surprised? Three Weeks Later, Groupon’s Stock Plummets Below IPO Price". TechCrunch. Retrieved 2013-07-04. 
  96. ^ "Groupon's stock hits lowest level since IPO". ( 
  97. ^  
  98. ^  
  99. ^ Groupon suspends discount drink policy in Mass.
  100. ^ Yiannopoulos, Milo (March 29, 2011). "Groupon's image problems spread to Europe". London: Daily Telegraph. Retrieved 2 December 2011. 
  101. ^ "OFT launches investigation into Groupon advertisements". BBC News. 2 December 2011. Retrieved 2 December 2011. 
  102. ^ Sweney, Mark (16 March 2012). "Groupon guilty of 'widespread' breaches of consumer protection laws". The Guardian (London). Retrieved 16 March 2012. 
  103. ^ Tovey, Alan (16 March 2012). "Groupon ordered to clean up practices by OFT". The Telegraph (London). Retrieved 16 March 2012. 
  104. ^ Wolinsky, David (2011-05-10). "365-Day "Live Off Groupon" Challenge Draws to a Close". NBC Chicago. Retrieved 2013-07-04. 
  105. ^ Business Wire (2012-11-21). "Groupon Launches 3rd Annual Grouponicus Wintertime Celebration". Business Wire. Retrieved 2013-07-04. 
  106. ^ Abrams, Natalie (October 28, 2012). "Alan Kirschenbaum, Co-Creator of Yes, Dear and Friend Me, Dead at 51". TV Guide. TV Guide Online Holdings LLC. Retrieved July 27, 2013. 

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.