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Insomnia Coffee Company

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Insomnia Coffee Company

Insomnia Coffee Company
Founded 1997 (Ireland)
Headquarters Dublin, Ireland
Number of locations 71 (including several in-store cafes @ Spar)
Owner(s) Red Coral Catering Ltd
Website http://www.insomnia.ie

Insomnia Coffee Company is the largest chain of coffee shops in the Republic of Ireland. As of 2013 the chain consists of in excess of 71 outlets. Approximately half are licensed in-store cafes within Spar convenience stores, Fresh supermarket is the latest in-store cafe to open selling Insomnia coffee. Wi-Fi is also widely available in stores.[1]

History

The company was established in 1997 in a bookstore in Galway and expanded over four years with the addition of five outlets in the Dublin metropolitan area. In 2002, the Company merged with the Bendini & Shaw sandwich chain, allowing for the brand to provide a wider variety of sandwiches and cakes. In 2005 the company acquired the Perk cafe chain.[2] The company then grew rapidly through organic growth and now has 71 outlets which includes high street stores and partnerships with Spar/BWG, Fresh Supermarket, Meadows & Byrne, An Post and GardenWorks (Plantagen). In addition the company has a large number of self-service units in operation.

In January 2008 a large diversified Icelandic group, Penninn, purchased a 51% stake in the company. They identified the brand as one of the fastest growing brands in the café sector in Europe.[3] In December 2010, Penninin and the former shareholder Chris Foxton sold their interests in the company which is now owned equally by Dragons' Den panel member Bobby Kerr, Harry O’Kelly (CEO) and John Clohisey (SPAR/BWG).

In April 2012, the Insomnia High street franchise was launched and the process of recruiting new franchise owners began with a target of opening 15 franchise stores in 5 years.

Currently the company is consolidating its strong position in Ireland while looking for further opportunities at home and abroad.

References

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