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Itadaki Street DS

Fortune Street
Genres Board game
Developers Enix, Square Enix
Publishers Enix, Square Enix
Creators Yuji Horii
Platforms Family Computer, Super Famicom, PlayStation, PlayStation 2, PlayStation Portable, Nintendo DS, Wii, iOS
Platform of origin Family Computer
Year of inception 1991
First release Itadaki Street: Watashi no Omise ni Yottette
March 21, 1991
Latest release Fortune Street Smart
January 23, 2012

Fortune Street (いただきストリート Itadaki Sutorīto?, lit. "Top Street") (also known as Boom Street in Europe and Australia) is a computer board game series originally created by Dragon Quest designer Yuji Horii, and was so popular that Horii decided it should be its own game. The first game was released in Japan on Nintendo's Family Computer console in 1991. Since then, sequels have been released for the Super Famicom and Sony's PlayStation, PlayStation 2, PlayStation Portable and Nintendo DS. The series was exclusive to Japan until the announcement of Fortune Street for the Wii.


The series originated as a minigame within Dragon Warrior III, and proved so popular it was decided that it should be released as an individual game.[1] Horri in a 1989 interview stated he was working on a board game with former Famitsu editor Yoshimitsu Shiozaki and that working in a "completely different genre" to the Dragon Quest games was worthwhile.[2][3] While creating the first stage, a play test revealed the board was really hard, so a practice stage was constructed and was also too difficult, leading to stage one eventually becoming stage four.[3] In 2011, game creator Yuji Horii stated he had considered bringing Itadaki Street to international audiences.[4]

Common elements

The games are similar to Monopoly: players roll one die to advance around a board, purchase unowned property they land on and earn money when opponents land on the player's property, and draw cards when they land on certain spaces.[5] The games differs from Monopoly in that players can buy and sell stocks of a block, affecting the value of block's stock by buying or selling that block's stock or by developing a player owned property of that block which increases the value per share of stock for that block. It is not necessary to own the entire block to develop a property, though controlling more than one property of a block allows the player to develop their properties to larger buildings and collect more from opponents. Players must collect a set of four suits to level up and collect additional gold when the pass the starting position/bank. In most versions, up to four players can compete to win each board. To win a player must make it back to the bank with the board's required amount, which includes the total value of the player's stocks, property value, and gold on hand. minigames and a stock market for more experienced playes are also featured.[6]


Title Year Platform Notes
Itadaki Street: Watashi no Omise ni Yottette (いただきストリート 〜私のお店によってって?) Family Computer Itadaki Street: Watashi no Omise ni Yottette was developed by Loginsoft and released on the Famicom on March 21, 1991. It was published by ASCII.
Itadaki Street 2: Neon Sign wa Bara Iro ni (いただきストリート2 ネオンサインはバラ色に?) Super Famicom Itadaki Street 2: Neon Sign wa Bara Iro ni operates like a junior version of Super Okuman Chouja Game. Instead of the players making purchases and sales completely on their own, the game offers advice for important situations. There are many themes including modern, futuristic, and the map of the world. Players that are controlled by the game's artificial intelligence range from teenagers to senior citizens. Players can move from 1 to 9 squares and must allow collect symbols from playing cards in order to get money from the bank. Casino gambling is also available and it includes Bingo and slot machines. Like in Tower Dream, the game instantly ends if the only human player gets bankrupt in a game involving 3 AI-controlled players and 1 human-controlled player.
Itadaki Street: Gorgeous King (いただきストリート ゴージャスキング?) PlayStation Itadaki Street: Gorgeous King was released on the PlayStation in 1998. It was published by Enix. As of December 2004, the game has sold over 281,000 copies.
Itadaki Street 3 Okumanchouja ni Shite Ageru: Kateikyoushi Tsuki (いただきストリート3 億万長者にしてあげる! ~家庭教師つき!~?) PlayStation 2 Itadaki Street 3 Okumanchouja ni Shite Ageru: Kateikyoushi Tsuki was developed by Tamsoft/Crea-Tech and released on the PlayStation 2 in 2002. It was published by Enix. In release, the game was sold 163,659 copies in 2002, and Famitsu magazine scored the game a 32 out of 40.[7]
Dragon Quest & Final Fantasy in Itadaki Street Special (ドラゴンクエスト&ファイナルファンタジー in いただきストリート Special?) PlayStation 2 Dragon Quest & Final Fantasy in Itadaki Street Special was released on December 22, 2004 by Square Enix for the PlayStation 2. One to four players can play at the same time which makes this game different from its predecessors. The game features characters from Dragon Quest and Final Fantasy. As of August 31, 2005, the game has sold 380,000 units in Japan.
Dragon Quest & Final Fantasy in Itadaki Street Portable PlayStation Portable Dragon Quest & Final Fantasy in Itadaki Street Portable includes characters from Square Enix's Dragon Quest and Final Fantasy video game series, though some reviewers said the franchises did not add much to the game.[8]
Itadaki Street DS Nintendo DS Itadaki Street DS includes characters from Square Enix's Dragon Quest series and Nintendo's Super Mario franchises, many of which were redrawn to look younger.[9] The game was the second crossover between Nintendo and Square Enix characters.[10] Characters come from a variety of games, and even lesser known character are included such as Yangus the heroic thief from Dragon Quest VIII: Journey of the Cursed King.[11] The games website featured a character creator mixing Mario and Dragon Quest franchises.[12] The Japanese magazine Famitsu gave the game 36/40 points.[13] The game sold 430,000 copies as of August 2008.[14]
Itadaki Street Mobile Mobile phones Itadaki Street Mobile included no branded characters from any video game franchise.[15] The game was a simplified version of the series, and before release a demo was made available that included Shell Island, one of the beginners boards.[15]
Dragon Quest & Final Fantasy in Itadaki Street Mobile (ドラゴンクエスト&ファイナルファンタジー in いただきストリート Mobile?) Mobile phones Dragon Quest & Final Fantasy in Itadaki Street Mobile features Final Fantasy characters from many different Final Fantasy games including Lightning from Final Fantasy XIII in a chibi art style.[16]
Fortune Street

Released in Japan as Itadaki Street Wii (いただきストリートWii?)[17] Released as Boom Street in Europe

  • JP 2011
  • NA 2011
  • EU 2011 (some countries), 2012 (most other countries)
  • AUS 2012
Wii Fortune Street was revealed by Nintendo at E3 2011 for the Wii, released on December 1, 2011 in Japan, December 5 in North America, December 23 in Europe (or January 6 for another part), and January 5 in Australia. It was the first game in the series to be published outside of Japan.[6] The game includes characters from the Dragon Quest series and the Mario series.[18]
Fortune Street Smart

Released in Japan as Itadaki Street for Smartphone (いただきストリート for SMARTPHONE?) Released in Europe as Boom Street Smart

  • JP 2012
  • WW 2012
iOS, Android Fortune Street Smart is an entry in the series developed for smartphones. In Japan, the game was released for Android devices on January 23, 2012 through the Square Enix Market, and for Apple iOS on March 22, 2012 through the App Store. The game was released overseas for iOS on May 31, 2012 through the App Store. It does not feature licensed characters from other series such as Dragon Quest, Final Fantasy and Mario.


IGN gave the series first localization in America, called "Fortune Street", a "Good" rating, for its deep board game gameplay but saying it could have been more interactive.[19] Siliconera noted that the introduction of established franchise characters from Final Fantasy, Dragon Quest, and the Mario games has greatly increased the games popularity and mindshare.[20] Fortune Street, the series first international release, was greeted with mixed reviews, praising the character selection and deep gameplay, but slighting its lengthy time commitment.[21]


External links

  • official North American site
  • official European site
  • official site (Japanese)
  • official site (Japanese)
  • official site (Japanese)
  • official site (Japanese)
  • official site (Japanese)

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