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John Deere

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Title: John Deere  
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Subject: John Deere 5220, Nortrax, John Deere 9630, John Deere Model 4020, Veridian Credit Union
Collection: 1837 Establishments in Illinois, Agriculture Companies of the United States, American Brands, Companies Based in Rock Island County, Illinois, Companies Based in the Quad Cities, Companies Established in 1837, Companies Listed on the New York Stock Exchange, Construction Equipment Manufacturers, Defense Companies of the United States, Engine Manufacturers, Engineering Vehicles, Garden Tool Manufacturers, John Deere, Lawn and Garden Tractors, Manufacturing Companies Based in Illinois, Moline, Illinois, Power Tool Manufacturers, Tractor Manufacturers of the United States
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John Deere

Deere & Company
Traded as NYSE: DE
S&P 500 Component
Industry Heavy equipment
Founded Grand Detour, Illinois (1837 (1837))[1]
Founder John Deere
Headquarters Moline, Illinois, United States
Area served
Key people
Sam Allen
(CEO and President)
Products Agriculture, Construction, Forestry, Consumer & Commercial equipment, Diesel engines, Automobiles
Services Financial services
Revenue Increase US$37.795 billion (2013)[2]
Increase US$5.415 billion (2013)[2]
Increase US$3.537 billion (2013)[2]
Total assets Increase US$59.521 billion (2013)[2]
Total equity Increase US$10.267 billion (2013)[2]
Number of employees
67,000 (2013)[2]
Website .com.deerewww

Deere & Company (brand name John Deere) is an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment. In 2014, it was listed as 80th in the Fortune 500 America's ranking and was ranked 307th in the Fortune Global 500 ranking in 2013.[3][4]

John Deere also provides financial services and other related activities.

Deere is listed on the New York Stock Exchange under the symbols DE.[5] The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer, with the words 'JOHN DEERE' under it. The logo of the leaping deer has been used by this company for over 135 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log.[6][7] The company uses different logo colors for agricultural vs. construction products. The company's agricultural products are identifiable by a distinctive shade of green paint, augmented by yellow trim.


  • 19th century 1
  • 20th century 2
  • 21st century 3
  • Products 4
    • Agricultural equipment 4.1
    • Construction Equipment 4.2
    • Forestry equipment 4.3
    • Other products 4.4
  • Factories 5
  • Subsidiaries and affiliates 6
  • Sponsorships 7
  • Controversies 8
  • Green magazine 9
  • See also 10
  • References 11
  • Further reading 12
  • External links 13

19th century

Deere & Company began when John Deere, born in Rutland, Vermont, USA on February 7, 1804, moved to Grand Detour, Illinois in 1836 in order to escape bankruptcy in Vermont. Already an established blacksmith, Deere opened a 1,378 square feet (128 m2) shop in Grand Detour in 1837 which allowed him to serve as a general repairman in the village, as well as a manufacturer of small tools such as pitchforks and shovels. Small tools was just a start, the item that set him apart, was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow. Prior to Deere's steel plow, most farmers used iron or wooden plows which stuck to the rich Midwestern soil and had to be cleaned frequently. The smooth sided steel plow solved this problem, and greatly aided migration into the American Great Plains in the 19th and early 20th century.

The traditional way of doing business was to make the product as and when it was ordered. This style was very slow and as Deere realized that this wasn’t going to be a viable business model so he increased the rate of production by manufacturing plows before putting them up for sale, this allowed customers to not only see what they were buying beforehand but allowed his customers to purchase his products straight away. Word of his products began to spread quickly.

In 1842, Deere entered a business partnership with Leonard Andrus and purchased land for the construction of a new two-story factory along the Rock River in Illinois. This factory, named the "L. Andrus Plough Manufacturer", produced about 100 plows in 1842 and approximately 400 plows during the next year. Deere's partnership with Andrus ended in 1848, and Deere relocated to Moline, Illinois in order to have access to the railroad and the Mississippi River. There, Deere formed a partnership with Robert Tate and John Gould and built a 1,440 square feet (134 m2) factory the same year. Production rose quickly, and by 1849, the Deere, Tate & Gould Company was producing over 200 plows a month. A two story addition to the plant was built, allowing further production.

Logo of the company used between 1876 and 1912

Deere bought out Tate and Gould's interests in the company in 1853, and was joined in the business by his son Plows in Variety" at the 17th Annual Illinois State Fair, for which it won $10 and a Silver Medal.[8]

The core focus remained on the agricultural implements, but John Deere apparently also made a few bicycles in the 90's.

20th century

John Deere Plow & Cultivators Co.'s New Orleans House, 1903
Increased competition during the early 1900s from the new International Harvester Company led the company to expand its offerings in the implement business, but it was the production of gasoline tractors which would come to define Deere & Company's operations during the twentieth century.
Logo of the company used between 1912 and 1936
In 1912, Deere & Company president William Butterworth (Charles' son-in-law), who had replaced Charles Deere after his death in 1907, began the company's expansion into the tractor business. Deere & Company briefly experimented with its own tractor models, the most successful of which was the Dain All-Wheel-Drive, but in the end decided to continue its foray into the tractor business by purchasing the Waterloo Gasoline Engine Company in 1918, which manufactured the popular Waterloo Boy tractor at its facilities in Waterloo, Iowa. Deere & Company continued to sell tractors under the Waterloo Boy name until 1923, when the John Deere Model D was introduced. The company still manufactures most of its tractors in Waterloo, Iowa.

On an episode of the Travel Channel series "Made in America" that profiled Deere & Company, host John Ratzenberger stated that the company never repossessed any equipment from American farmers during the Great Depression.[9]

In 1956, Deere & Company bought-out the German tractor manufacturer, Heinrich Lanz AG (see Lanz Bulldog).

A John Deere-Lanz 700 tractor

In the 1962 Illinois Manufacturers Directory (50th anniversary edition), John Deere, listed as Deere and Company claimed a total work force of 35,000 of which 9,000 were in Illinois. The corporate headquarters were located at 1325 Third Ave. in Moline, IL with six manufacturing plants located around that city and a seventh plant in Hoopston, IL. The six plants in Moline were listed as follows: the John Deere Harvester Works at 1100 - 13th Ave., East Moline where 3,000 employees made agricultural implements. The John Deere Industrial Equipment Works at 301 Third Ave., Moline where 500 employees made earth moving equipment. The John Deere Malleable Works at 1335-13th Street, East Moline where 600 employees made malleable and nodular iron castings. The John Deere Planter Works at 501 Third ave., Moline where 1,000 employees made agricultural implements. The John Deere Plow Works at 1225 Third Ave., Moline where 1,100 employees made agricultural implements. The sixth plant was the John Deere Spreader Works at 1209-13th Ave., Moline where 800 employees made agricultural implements. The John Deere Vermilion Works was located at North Sixth Ave., Hoopston, Illinois where 140 employees were listed as making iron work; implement parts. Moline with 42,705 residents in 1962 saw the local 7,000 employees of John Deere represent 16% of the city's entire population.[10]

21st century

As of 2014, Deere & Company employed approximately 67,000 people worldwide, of which half are in the United States and Canada, and is the largest agriculture machinery company in the world. In August 2014 the company announced it was indefinitely laying off 600 of its workers at plants in Illinois, Iowa and Kansas due to less demand for its products.[11] Inside the United States, the company's primary locations are its administrative center in Moline, Illinois and manufacturing factories in central and southeastern United States.[12]


John Deere manufactures a wide range of products, with several models of each in many cases.

Agricultural equipment

Agricultural products include, amongst others, tractors, combine harvesters, cotton harvesters, balers, planters/seeders, silage machines, and sprayers.

Construction Equipment

Construction equipment includes:

Forestry equipment

John Deere manufactures a range of forestry machinery, amongst others, harvesters, forwarders, and skidders. Timberjack is a subsidiary of John Deere since 2000.

Other products

The company manufactures lawn mowers and also is a manufacturer of consumer and commercial equipment, and snow throwers, as well as a supplier of diesel engines and powertrains (axles, transmissions, etc.) used especially in heavy equipment }. Other mentionable products were/are snowmobiles, all-terrain vehicles, and StarFire (a wide-area differential GPS).


Horicon Works in Horicon, Wisconsin
John Deere factory in Mannheim, Germany
New John Deere tractors on a barge, Mannheim Harbour

Major North American factories include:

Other important factories:

  • John Deere Usine Saran (Power Systems), Fleury-les-Aubrais, France
  • John Deere Argentina (engines, tractors and combine harvesters), Granadero Baigorria, Santa Fe, Argentina
  • John Deere Equipment Pvt Ltd (5000-series tractors) Pune, India
  • John Deere Equipment Pvt Ltd (5000-series tractors), Dewas, India
  • John Deere Electronic solutions, Pune, India
  • John Deere Harvester Works, Sirhind-Fategarh, India
  • John Deere Werke Mannheim (6000-series tractors), Mannheim, Germany
  • John Deere Brasil (tractors and harvesters) Montenegro, Brazil
  • John Deere Werke Zweibrücken (harvesting equipment) Zweibrücken, Germany
  • John Deere Fabriek Horst (pulled & self-propelled agricultural sprayers) Horst, The Netherlands
  • John Deere Forestry Oy (forwarders, wheeled harvesters) Joensuu, Finland
  • John Deere Reman[13] remanufacturing components for off-highway vehicles: facilities in Edmonton, Alberta, Canada (cylinders, axles, transmissions, pumps, hydraulic and powertrain components) and Springfield, Missouri, USA (engines, fuel systems, turbochargers).
  • Sabo (consumer and commercial lawn equipment) Gummersbach, Germany
John Deere Combine harvesters being transported by railway on Goods wagons in Tyrone, Pennsylvania in the USA.

Subsidiaries and affiliates

  • AGRIS Corporation (John Deere Agri Services)
    John Deere 8530 tractor with Kinze 3700 planter
  • John Deere Ag Management Solutions (intelligent mobile equipment technologies) Urbandale, Iowa
  • John Deere Capital Corporation
  • John Deere Financial[14] (John Deere Credit and Finance) Johnston, Iowa.
  • John Deere Landscapes (landscaping plants, materials, and irrigation equipment) Downers Grove, Illinois
  • Kemper (row tolerant headers for forage harvesters and combines) Stadtlohn, Germany
  • Waratah Forestry Attachments (forestry harvesting heads) Tokoroa, New Zealand
  • Agreentech
  • NavCom Technology, Inc. (precision positioning systems, see also StarFire) Torrance, California
  • John Deere Electronic Solutions (Ruggedized electronics) Fargo, North Dakota
  • Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. (low HP tractors) Ningbo, China
  • Machinefinder (used equipment division and marketplace)
  • John Deere Technology Innovation Center located in Research Park, University of Illinois at Urbana-Champaign

John Deere Renewables, LLC, a wind energy plant manufacturing arm which represented John Deere's extension into the renewable energy industry - under which it had successfully completed 36 projects in eight US states - was sold to Exelon Energy in August 2010.[15]


  • John Deere Classic is an American professional golf tournament sponsored by the company.
  • John Deere sponsored the #23 & #97 car for NASCAR driver Chad Little in the late 1990s[16]


Some groups, including the Electronic Frontier Foundation,[17] have taken issue with the fact that John Deere's license covering the internal software on tractor control computers does not allow them to modify the software and that John Deere claims doing so would be DMCA forbidden bypassing of DRM.[18] John Deere locks tractors digitally under usage of the DMCA DRM-law to prevent the DIY repairing by the owning farmers, stating safety concerns as reason.[19]

Green magazine

Green Magazine is a publication devoted to John Deere enthusiasts[20][21] which began in November 1984 by Richard and Carol Hain of Bee, Nebraska. The first issue mailed in early November 1984 to 135 paid subscribers consisted of ten black and white pages with features on tractors, letters from readers and advertisements.[22] At the time the magazine was published bimonthly. The writing was done in Lincoln, Nebraska and it was mailed from the Bee, Nebraska post office. The magazine grew rapidly and in 1990 bowing to public demand, the magazine became a monthly. Circulation continued to increase and at the current time hovers around 30,000. The magazine now generally contains 88 full color pages and is perfect bound. It is now printed in Michigan and mailed from several different post offices throughout the country.

Current content usually includes a "Tip of the Month" article covering New Generation restoration written by Dan Brotzman, "Youngtimer" article written by Tyler Buchheit, "Shop Talk" by Ron and JoAnn O'Neill, "Saw it On eBay" by Adam Smith and Benjamin Hain, "Scale Models" by Bill Proft, "What's New and Old" by Greg Stephen, "Feature Model" by Benjamin Hain, "Do You Have One of These" by Richard Hain and "Mr. Thinker" which is said to be written by "a variety of experts".

See also


  1. ^
  2. ^ a b c d e f
  3. ^
  4. ^
  5. ^ retrieved 22 July 2014
  6. ^
  7. ^ History of the John Deere Trademark Trademarks
  8. ^ Reynolds, John P. "Transactions of the Illinois State Agricultural Society, with Reports from County and District Agricultural Societies", Illinois Journal Printing Office, 1871, pg. 43,
  9. ^ Pure genius: the inventor's hall of fame. (2008-02-22). Retrieved on 2011-01-03.
  10. ^ Illinois Manufacturers Directory, Manufacturers' News, Inc. Chicago, IL, copyright 1962, p. 1503, 1594-1595
  11. ^
  12. ^ John Deere worldwide. Retrieved on 2011-10-15.
  13. ^ John Deere Reman Homepage. (2009-03-20). Retrieved on 2011-01-03.
  14. ^ John Deere Credit is your source for equipment financing solutions - John Deere Credit, U.S.A. Retrieved on 2011-01-03.
  15. ^ Deere Reaches Agreement for Sale of Wind Energy Business. (2010-08-31). Retrieved on 2011-01-03.
  16. ^
  17. ^ Automakers Say You Don’t Really Own Your Car on (April 2015)
  18. ^
  19. ^
  20. ^
  21. ^
  22. ^

Further reading

  • Dahlstrom, Neil, and Dahlstrom, Jeremy. The John Deere Story: A Biography of Plowmakers John & Charles Deere (Northern Illinois University Press, 2005)
  • Kendall, Edward C. John Deere's steel plow (Smithsonian Institution, Bulletin of the United States National Museum 219, 1959)

External links

  • Official website
  • Green Magazine
  • John Deere at RitchieWiki, the Equipment Wiki
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