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Master of Malt

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Master of Malt

Master of Malt
Industry Independent Bottler, Online Retail, Brand Distribution
Founded 1985
Headquarters Royal Tunbridge Wells
Area served Worldwide
Products List of products
Website Master of Malt

Master of Malt is a retail seller and independent bottler of Scotch whisky and other alcoholic beverages.

History

Master of Malt was founded in 1985, originally as a mail order company selling whisky by post.

In 1990, the company opened a retail shop in the spa town of Royal Tunbridge Wells. The Master of Malt website was first launched in 1997, and the business was turned into a solely online retailer when the shop was closed in 1998.

In 2009, the company restructured its business, establishing a new management team and launching a new website.

Since the relaunch, Master of Malt has diversified its business to include a significant amount of independent bottling, several additional sub-brands, a trade retail business and a brand distribution business.

Brands and products

Master of Malt brand

As well as being a retailer, Master of Malt releases products carrying its own branding.

Professor Cornelius Ampleforth

The Professor Cornelius Ampleforth[1] range is inspired by Victoriana in both the product recipes and packaging. All the products are wrapped in brown paper and are twine and wax-sealed.

The range includes Bathtub Gin, Rumbullion!, a cold-distilled Absinthe, and Old Tom Gin, Besmoked Vodka, Summer Fruit Cup, Proprietary Barley Spirit Drink and Cask Aged Gin.

That Boutique-y Whisky Company

That Boutique-y Whisky Company[2] is a range of single malt whiskies, single grain whiskies, blended whiskies and blended malts. They all carry cartoon-style label that are hand-drawn by illustrator Emily Chappell.

The Handmade Cocktail Company

The Handmade Cocktail Company[3] manufactures pre-mixed and bottled cocktails including The Vesper, The Rob Roy, The Negroni, The Old Fashioned, The Manhattan and a Gin Martini.

Drinks by the Dram

Drinks by the Dram[4] offers a range of thousands of spirits in a 3cl sample format as well as in tasting sets of 5 samples that include tasting notes. In 2012 Drinks by The Dram released the Whisky Advent Calendar and The Ginvent Calendar, in conjunction with The Gin Blog.[5]

The Hot Enough Vodka Company

The Hot Enough Vodka Company[6] produces vodkas infused with the Naga Jolokia chilli. In February 2012 Phillip Schofield tried the 100,000 Scoville Variant live on This Morning.[7]

Other products

Other Master of Malt branded products include a Maple Whisky Liqueur, a mature your own whisky kit and Kentucky Toasted Oak Barrels.

Master of Malt also produces products for other people, or co-branded products, including Boxes[8] Blend, The World Whisky Day Blend,[9] The Spectator Gin,[10] and Cream Gin, which was produced in conjunction of the Worship Street Whistling Shop.[11]

Distribution

Master of Malt acts as the UK distributor for the following brands.

  • FEW Spirits[12] – U.S. Illinois Craft Spirit Distillery.
  • Filliers Spirits[13] – Belgian Spirit Distillery.
  • Spirit of Hven[14] – Spirit of Hven.

Awards

Date Awarded by Award/Category Result
Feb 2013 Off-licence News - Drinks Retailing Awards Online Retailer of the Year Winner[15]
Feb 2013 Off-licence News - Drinks Retailing Awards Innovation of the Year Winner[15]
Mar 2013 Icons of Whisky Online Whisky Retailer of the Year (Rest of World) Winner[16]
Mar 2013 Icons of Whisky The World’s Best Online Retailer Winner[16]
Mar 2013 Icons of Whisky Whisky Brand Innovator of the Year (Rest of World) Winner[16]
Mar 2013 Icons of Whisky Whisky Brand Innovator of the Year (Rest of World) Winner[16]
Mar 2013 Icons of Whisky Best New Range Winner[16]
Mar 2013 International Wine and Spirits Challenge Liqueur Silver - 40 Year Old Speyside Whisky Liqueur[17]
Mar 2013 International Wine and Spirits Challenge Gin - Premium & Super Premium Gold - Bathtub Gin[17]
Mar 2013 International Wine and Spirits Challenge Gin - Super Premium Silver - Cream Gin[17]
Mar 2013 International Wine and Spirits Challenge Gin Silver - Origin - Istog, Kosovo[17]
Feb 2013 Rum Masters Rum - Overproof Silver - Navy Strength Rumbullion![18]
Mar 2013 World Whiskies Awards World’s Best Liqueur Winner - 40 Year Old Speyside Whisky Liqueur[19]
Mar 2013 Icons of Whisky Whisky Brand Innovator of the Year (Global) Winner[16]
Mar 2012 Icons of Whisky Online Retailer of the Year Winner[16]
May 2012 Drinks Business Awards Best Design and Packaging Winner - Bathtub Gin[20]
Mar 2012 World Whisky Design Awards Best Innovation - New Brand Winner - Drinks by the Dram[20]
Feb 2012 International Wine and Spirits Competition Gin - Contemporary Style Gold - Bathtub Gin[21]
Feb 2012 International Wine and Spirits Competition Flavoured Rum - Spiced Silver - Rumbullion![22]
Feb 2012 International Wine and Spirits Competition Scotch Whisky - Blended - No Age Stated Bronze - St Isidore Blended Scotch Whisky[23]
Feb 2012 International Wine and Spirits Competition Vodka - Flavoured - Chilli Bronze - 100,000 Scovilles Naga Chilli Vodka[24]

References

  1. ^ "Professor Cornelius Ampleforth Products". Retrieved 2013-05-10. 
  2. ^ "That Boutique-y Whisky Company Products". Retrieved 2013-05-10. 
  3. ^ "Handmade Cocktail Company Products". Retrieved 2013-05-10. 
  4. ^ "Drinks by the Dram Products". Retrieved 2013-05-10. 
  5. ^ "www.theginblog.co.uk". Retrieved 2013-05-10. 
  6. ^ "The Hot Enough Vodka Company Products". Retrieved 2013-05-10. 
  7. ^ "Schofield tries vodka on air". Retrieved 2013-05-10. 
  8. ^ "Boxes on MySpace". Retrieved 2013-05-10. 
  9. ^ "World Whisky Day Blend". Retrieved 2013-05-10. 
  10. ^ "Spectator Gin". Retrieved 2013-05-10. 
  11. ^ "The Whistling Shop". Retrieved 2013-05-10. 
  12. ^ "Few Spirits page on Master of Malt official website". Retrieved 2013-05-13. 
  13. ^ "Filliers page on Master of Malt official website". Retrieved 2013-05-13. 
  14. ^ "Spirit of Hven page on Master of Malt official website". Retrieved 2013-05-13. 
  15. ^ a b "Drinks Retailing Award 2013 Results". Retrieved 2013-05-13. 
  16. ^ a b c d e f g "Icons of Whisky 2013 Results". Retrieved 2013-05-13. 
  17. ^ a b c d "International Wine and Spirits Challenge 2013 Results". Retrieved 2013-05-13. 
  18. ^ "Rum Masters 2013 Results". Retrieved 2013-05-13. 
  19. ^ "Rum Masters 2013 Results". Retrieved 2013-05-13. 
  20. ^ a b "Drinks Business Awards 2012 Results". Retrieved 2013-05-13. 
  21. ^ "Bathtub Gin Gold IWSC 2012". Retrieved 2013-05-13. 
  22. ^ "Rumbullion! Silver IWSC 2012". Retrieved 2013-05-13. 
  23. ^ "St Isidore Bronze IWSC 2012". Retrieved 2013-05-13. 
  24. ^ "100,000 Scovilles Naga Chilli Vodka Bronze IWSC 2012". Retrieved 2013-05-13. 

External links

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