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Metro (Associated Metro Limited)

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Title: Metro (Associated Metro Limited)  
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Metro (Associated Metro Limited)

For other newspapers with the same name, see Metro (disambiguation).

Cover on 2 March 2010
Type Freesheet
Format Tabloid
Owner DMG Media
Editor Kenny Campbell
Founded 1999
Headquarters Kensington, London
Circulation 1,335,000
ISSN OCLC number 225917520
Official website

Metro is a free tabloid newspaper available in parts of the United Kingdom and published by DMG Media (part of Daily Mail and General Trust). It is distributed from Monday to Friday (excluding bank holidays) on many public-transport services in selected urban centres across the United Kingdom and at other outlets such as cafes, workplaces, bus stops, etc. Distributors have also been employed to hand out copies to pedestrians.


The paper was launched in London in 1999, and can now be found in several UK urban centres, plus some smaller railway stations. Localised editions are produced for Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, London, Manchester, Nottingham, Newcastle and Sheffield.[1] It is part of the same media group as the Daily Mail and The Mail on Sunday, although in some areas, the paper operates as a franchise with a local newspaper publisher, rather than as a wholly owned concern.

The Metro concept comes from Sweden. Metro International, a different company, launched in the UK in 1999 and in Newcastle upon Tyne was distributed side by side with the Associated Newspapers' version on the Tyne and Wear Metro system. After battling alongside the Associated Newspapers' version with the same name, it changed its name to Morning News. It was short-lived, however, and Morning News was discontinued shortly afterwards (see Metro International). They have had plans to launch a rivalling free evening newspaper in London.[2] Similarly, Rupert Murdoch is said to have regretted missing the opportunity of launching his own London paper. However, News International, a UK subsidiary of Murdoch's News Corporation, launched a London-based newspaper in 2006 called thelondonpaper, using funding from Liam McDonald.[3] This was closed on 18 September 2009.


The newspaper was designed to be read on the commute, containing bite-size news rather than big political or world news that would feature in non-tabloid newspapers, such as The Times or The Guardian.

The features section contains a mix of articles on travel, homes, style, health, science, celebrity life as well as extensive arts coverage and entertainment listings. The puzzles page contains the cartoon strip Nemi (by Lise Myhre), 118 118 (by Clive Collins) (advertisement comic strip) and This Life (by Rick Brookes), astrology readings by Nikki Harper, and Sudoku. Previously, it featured a crossword (in place of the sudoku puzzle), David J. Bodycombe's Think Tank brainteasers and a Judge Dredd strip. Since November 2011, it has featured the cartoon strip Buckles (by David Gilbert).

On 8 July 2009, the online version of Metro was merged with London Lite.[4]


In its first five years, it achieved a readership of over 1 million daily readers, making it the UK's fourth largest daily newspaper, after The Sun, the Daily Mail and the Daily Mirror. In October 2008, its total certified distribution for that month was 1,361,306. It now prints approximately 1.3m copies daily, and officially has some 3.5m readers, as of March 2010.[5] The WAN-IFRA reported its 2010 circulation as 1,335,000.[6]

Metro Herald (Ireland)

The Dublin freesheet Metro Herald is similar in layout and content to its British counterpart, as Associated Metro provides much of the content.[7] It merged with its main competitor Herald AM (published by Independent News and Media's Evening Herald) to form the Metro Herald.

Metro Ireland was launched on 10 October 2005, as was Herald AM. Both titles were loss making, despite a circulation of 145,000 between them in the greater Dublin area. The merger of the two titles faced scrutiny by the Competition Authority as the resulting match up drew together IN&M (publishers of the Irish Independent) and The Irish Times (the two Dublin-based broadsheets).[8] On 2 July 2009, it was announced that the two freesheets were to merge,[9] and by 2010 this merger was complete.[10]

See also


External links

  • Metro News Online version of Associated Newspapers' Metro newspaper
  • Mobile version of Associated Newspapers' Metro newspaper
  • Hot off the Press, Steve Auckland, Metro MD discusses setting up the newspaper
  • e-Metro Digital version of Associated Newspapers' Metro newspaper
  • Metro Ireland
  • e-Metro Ireland Digital version of Metro Ireland
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