Muchmore

M3
Launched October 5, 1998
Owned by Bell Media
Picture format 1080i (HDTV)
480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called MuchMoreMusic (1998–2009)
MuchMore (2009–2013)
Sister channel(s) MuchMusic
MuchRetro
MuchVibe
MuchLoud
Juicebox
MTV
MTV2
Website Bell TV Channel 571 (SD)
Shaw Direct Channel 581 (SD)
Cable
Available on most Canadian cable systems Check local listings, channels may vary
IPTV
Bell Aliant TV Channel 217 (SD)
Bell Fibe TV Channel 571 (SD)
MTS Channel 117 (SD)
Optik TV Channel 256 (SD)
SaskTel Channel 13 (SD)

M3 is a Canadian English language Category A specialty channel that is owned by Bell Media. Established in 1998 as MuchMoreMusic, the network began as a spin-off of the youth-oriented MuchMusic, targeting an older demographic with adult contemporary, classic hits, and classic rock music videos, along with music news programs and concert specials. Its lineup later expanded to incorporate pop culture programming (often sourced from the similar U.S. network VH1), reality shows, dramas and sitcoms.

The network is headquartered alongside its sister networks at 299 Queen Street West in Toronto, Ontario.

History

In June 1993, the Canadian Radio-television and Telecommunications Commission (CRTC) began accepting applications to licence new Canadian specialty channels[1] for the first time since 1987.[2] On August 31, 1993, MuchMusic and CITY-TV co-founder Moses Znaimer announced on-air the proposal by CHUM Limited to launch a specialty channel called MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal".[3] This followed CHUM's earlier application for MuchCountry, a country music channel. "Melodic pop, soft rock, jazz, soul and blues" were to be some of the genres played by MuchMoreMusic; according to MuchMusic, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.[4]


At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart.

Then, in January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusiMax (formerly MusicMax).[7] The new application, delivered by MuchMusic programmer Denise Donlon on May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray, Bruce Cockburn, Burton Cummings, Celine Dion, David Foster, Lawrence Gowan, Dan Hill and Marc Jordan, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally.[8] On the same day, CHUM also made pitches for Canadian Learning Television and Computer Access, a later rejected computer education channel.[9]

MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including CablePulse24, Space, and Musimax) and was launched on October 5, 1998 under the ownership of CHUM Limited.

In January 1999, The Globe and Mail critic John Doyle commented on the channel's invariant hosting at the time: "It appears to be staffed by one person only, Jana Lynne White. The woman does everything -- interviews, running down the appalling video chart, promos, everything except come to your house and turn on the TV for you."[10] The channel's early lineup also included the MuchMusic program ClipTrip, transferred to MuchMoreMusic, along with its host Diego Fuentes, the winner of MuchMusic's 1995 VJ search. In May 2000, Bill Welychka also transferred from MuchMusic,[11] to host Freshly Pressed and later The Loop. In April 2000, full-time staff and programming was expanded, including daytime "information segments". Studio space, at 299 Queen Street West, was shared with MuchMusic until May 2000, when it was moved to the fourth floor.[11]


In September 2004, MuchMoreMusic launched a sister digital network, MuchMoreRetro, which focuses exclusively on classic music videos.

On June 22, 2007, CTVglobemedia gained control of MuchMoreMusic as a result of a takeover of CHUM Limited. On March 31, 2009, MuchMoreMusic was relaunched with a new on-air format and subsequently became known as MuchMore. The changeover took effect at 6:00 a.m. ET, with the first edition of the newly branded morning video flow series Juiced!

Ownership changed hands once again, when Bell Canada gained 100% control of CTVglobemedia's assets including MuchMore it did not already own, on April 1, 2011, MuchMore was taken over by Bell Media.

On September 19, 2013, Bell announced that MuchMore would be re-launched as M3 on September 30, 2013, shifting towards an entertainment-oriented "superstation" format with a focus on newly acquired dramas and comedy programs alongside music programming. Unlike MuchMore, which was marketed as a brand extension, M3 will be marketed as a separate brand from MuchMusic, to quell concerns over viewers incorrectly suggesting that the network was catered towards a youth demographic like MuchMusic due to its similar name. A high definition feed was also launched.[12][13]

Programming

Personalities

Present

Past

References

External links

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