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New7Wonders of the World


New7Wonders of the World

New7Wonders of the World (2000–2007) was an initiative started in 2000 as a Millennium project to choose Lisbon.[2][3]

The New7Wonders Foundation claimed that more than 100 million votes were cast through the Internet or by telephone. The voting via Internet was limited to one vote for seven monuments per person/identity, via telephone multiple voting was possible,[4] so the poll was considered not scientific.[5] According to Zogby International, New7Wonders Foundation drove "the largest poll on record".

The program drew a wide range of official reactions. Some countries touted their finalist and tried to get more votes cast for it, while others downplayed or criticized the contest.[3][5] After supporting the New7Wonders Foundation at the beginning of the campaign, by providing advice on nominee selection, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) by its bylaws having to record all and give equal status to the world heritage sites distanced itself from the undertaking in 2001 and again in 2007.[6][7]

The New7Wonders Foundation, established in 2001, relied on private donations and the sale of broadcast rights and received no public funding or taxpayers' money.[8] After the final announcement, New7Wonders said it didn't earn anything from the exercise and barely recovered its investment.[9]

The foundation has run two subsequent programs: New7Wonders of Nature, the subject of voting until 2011, and New7WondersCities, which wound up in 2014.[10]


  • Winners 1
  • Reactions 2
    • United Nations 2.1
    • Brazil 2.2
    • Peru 2.3
    • Chile 2.4
    • India 2.5
    • Jordan 2.6
    • Mexico 2.7
  • Criticism 3
  • Other finalists 4
  • References 5
  • External links 6


Location of the New7Wonders winners.
Wonder Location Image Year
Great Pyramid of Giza
(honorary status)
Giza Necropolis, Egypt Pyramide Kheops 2560 BC
Great Wall of China
Wànlǐ Chángchéng
China The Great Wall of China (Mutianyﺁ section) 700 BC
Jordan The end of the Siq, with its dramatic view of Al Khazneh ( 312 BC
The Colosseum
Amphitheatrum Flavium
Rome, Italy The Colosseum at dusk: exterior view of the best-preserved section 80 AD
Chichén Itzá
Chi'ch'èen Ìitsha'
Yucatán, Mexico cordelia maxwell house 600 AD
Machu Picchu
Machu Pikchu
Cuzco Region, Peru Machu Picchu in Peru 1450 AD
Taj Mahal
ताज महल
Agra, Uttar Pradesh, India Taj 1643 AD
Christ the Redeemer
Cristo Redentor
Rio de Janeiro, Brazil Christ the Redeemer in Rio de Janeiro 1931 AD

The Great Pyramid of Giza, largest and oldest of the three pyramids at the Giza Necropolis in Egypt and the only surviving (and oldest) of the original Seven Wonders of the Ancient World, was granted honorary status.


United Nations

In 2007 the New7Wonders Foundation contracted a partnership with the United Nations in recognition of the efforts to promote the UN's Millennium Development Goals". The UN posted on its website:[11]

The New7Wonders campaigns aim to contribute to the process of uplifting the well being and mutual respect of citizens around the world, through encouraging interaction, expression opinion and direct participation by voting and polling on popular global issues which are understandable to everyone.
— United Nations Office of Partnerships

However, the United Nations Educational, Scientific and Cultural Organization (UNESCO), in a press release on June 20, 2007, reaffirmed that it has no link with the "private initiative". The press release concluded:[7]

There is no comparison between Mr. Weber's mediatised campaign and the scientific and educational work resulting from the inscription of sites on UNESCO's World Heritage List. The list of the 8 New Wonders of the World will be the result of a private undertaking, reflecting only the opinions of those with access to the Internet and not the entire world. This initiative cannot, in any significant and sustainable manner, contribute to the preservation of sites elected by this public.


In Brazil there was a campaign Vote no Cristo (Vote for the Christ) which had the support of private companies, namely telecommunications operators that stopped charging voters to make telephone calls and SMS messages to vote.[12] Additionally, leading corporate sponsors including Banco Bradesco and Rede Globo spent millions of reals in the effort to have the statue voted into the top seven.[3] Newsweek reports the campaign was so pervasive that:[3]

One morning in June, Rio de Janeiro residents awoke to a beeping text message on their cell phones: "Press 4916 and vote for Christ. It's free!" The same pitch had been popping up all over the city since late January—flashing across an electronic screen every time city-dwellers swiped their transit cards on city buses and echoing on TV infomercials that featured a reality-show celebrity posing next to the city's trademark Christ the Redeemer statue.
— Elizabeth Dwoskin, Newsweek

According to an article in Newsweek, around 10 million Brazilians had voted in the contest by early July.[3] This number is estimated as the New7Wonders Foundation never released such details about the campaign. An airplane message, with a huge inscription "4916 VOTE FOR CHRIST" flew in Rio de Janeiro for a month.


An intensive campaign led by the Peruvian Ministry of Commerce and Tourism in Peru had a great impact in the media and consequently Peruvian people voted massively for its national wonder. The announcement of the new World Wonders generated great expectation and the election of Machu Picchu was celebrated nationwide.


The Chilean representative for Easter Island's Moais, Alberto Hotus, said Weber gave him a letter saying that the Moais had finished eighth and were morally one of the New Seven Wonders. Hotus said he was the only participant to receive such an apology.[13]


A campaign to publicize the campaign in India gathered speed and it reached a climax in July 2007 with news channels, radio stations, and many celebrities asking people to vote for the Taj Mahal.


Queen Rania Al-Abdullah of Jordan joined the campaign to back Petra, Jordan's national treasure.[3] Despite Jordan only having a population of under 7 million people, it has been claimed that over 14 million votes were made from the country.[3] This number is estimated as the New7Wonders Foundation never released such details about the campaign.


There was a campaign on the news programs to encourage people to vote for Chichen Itzá.


Although N7W describes itself as a not-for-profit organization the company behind it—the New Open World Corporation (NOWC)—is a commercial business. All licensing and sponsorship money is paid to NOWC and correspondence sent to entrants uses the address of a Panama-based law firm.

Other finalists

The other 13 finalists,[14] listed alphabetically, were:

Wonder Location Image Year
Acropolis of Athens Athens, Greece 447 BC
Alhambra Granada, Spain 1333
Angkor Wat Angkor, Cambodia 1113
Eiffel Tower Paris, France 1887
Hagia Sophia İstanbul, Turkey 360
Kiyomizu-dera Kyoto, Japan 1633
Moai Easter Island, Chile 1250
Neuschwanstein Füssen, Germany 1869
Red Square Moscow, Russia 1561
Statue of Liberty New York, United States 1886
Stonehenge Amesbury, United Kingdom 2400 BC
Sydney Opera House Sydney, Australia 1959
Timbuktu Timbuktu, Mali 1327


  1. ^ - World of New7Wonders"How the New7Wonders movement all began". World of New7Wonders. 
  2. ^ "The project founder Bernard Weber - A Short History - World of New7Wonders". World of New7Wonders. 
  3. ^ a b c d e f g Dwoskin, Elizabeth (2007-07-09). "Vote for Christ".  
  4. ^ "Voting Analysis". World of New7Wonders. 
  5. ^ a b The Seven Wonders of the World, 2.0, Los Angeles Times, 2007-07-07
  6. ^ "New7Wonders and UNESCO: Separate organizations, common goals". World of New7Wonders. 
  7. ^ a b "UNESCO confirms that it is not involved in the "New7Wonders of the World" campaign". UNESCO. July 9, 2007. 
  8. ^ "Interesting questions and answers". World of New7Wonders. 
  9. ^ Oh Taj! 7 wonders won’t get campaign money,, 2007-07-22
  10. ^ "New7Wonders ✔ - the Global Voting site". New 7 Wonders - Cities. 
  11. ^ "World Votes for New7Wonders". 
  12. ^ "Sete Maravilhas: Brasil comemora eleição de Cristo Redent" (in Portuguese). Retrieved 2007-07-10. 
  13. ^ "Líder pascuense furioso porque le dieron a la isla un triunfo moral" Las Últimas Noticias July 10, 2007
  14. ^ "New7Wonders of the World". World of New7Wonders. 

External links

  • A map visualization of the New7Wonders of the World.
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