World Library  
Flag as Inappropriate
Email this Article

Pinnacle Foods

Pinnacle Foods, Inc.
Traded as NYSE: PF
Industry Food processing
Founded 1998 (as Vlasic Foods International)
Headquarters Parsippany, New Jersey, U.S.
Key people
Roger Deromedi, Chairman
Bob Gamgort, CEO
Craig Steenek, CFO
Christopher Boever, EVP, CCO
Mary Beth DeNooyer, EVP, CHRO
Antonio Fernandez, EVP, CSCO
M. Kelley Maggs, Secretary, General Counsel
Mark Schiller, EVP, President North America Retail
Products Frozen food, Condiments, Baking mixes, Packaged meat
Revenue $2.5 billion USD(2010)
Number of employees

Pinnacle Foods, Inc. is a packaged foods company, headquartered in Parsippany, New Jersey, that specializes in the shelf stable and frozen food categories.

The company was founded in 1998 as Vlasic Foods International, acquiring the Swanson TV dinners, Open Pit and Vlasic Pickles brands from the Campbell Soup Company. In March 2004, it acquired Aurora Foods, based in St. Louis, Missouri.[1] In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc.


  • History 1
  • Brands 2
  • References 3
  • External links 4


Aurora Foods was founded by Ian Wilson, a former executive with Coca-Cola and Dole, in 1995. Wilson used the company to purchase the Van de Kamp seafood brand from Pillsbury and several other brands as the years progressed. These brands were in many cases market leaders, but the parent companies no longer considered them a part of their core marketing strategy, and refused to spend any more money on new marketing and development.

In 2001, Wilson and other Aurora executives pleaded guilty to securities fraud for misrepresenting the company's financial statements. Wilson was sentenced to 33 months in prison and was fined US$1 million.

In 2000, Jim Smith, a former executive with ConAgra, was named CEO and was charged with restoring Aurora Foods to health.[2] He remained until 2002, which set events in motion leading to Aurora's acquisition. After the 2004 merger with Pinnacle Foods, Pinnacle closed the St. Louis offices, moving its operation to Cherry Hill, New Jersey.[1]

In 2007, Pinnacle Foods was acquired by the Blackstone Group, a private equity firm based in New York City, for $2.16 billion.[3]

In 2009, the Swanson brand was discontinued in the U.S., but is still in use in Canada. In 2009, Pinnacle Foods acquired Birds Eye Foods, Inc. adding a mix of frozen and specialty brands to its portfolio.

In 2013, Pinnacle Foods' Parsippany office was named Inc. Magazine's World's Coolest Office.[4]

In 2013, Pinnacle Foods had its IPO on the New York Stock Exchange, raising approximately $580 million for its owners, the private equity Blackstone Group. Shares began trading under the ticker symbol PF on 4 April 2013 at the upper range of its offering, $20 per share, thereby valuing Pinnacle Foods with a market capitalization of $2.3 billion.[5]

Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list.

In May 2014, Hillshire Brands announced it was buying Pinnacle Foods for $4.23 billion in a cash and stock deal. Hillshire Brands portfolio includes Jimmy Dean, Ball Park, and Sara Lee among many others.[6]

On June 30, 2014, it was announced that Pinnacle Foods had scrapped its sale to Hillshire Brands, which would allow Hillshire to be acquired by Tyson Foods. Pinnacle will receive a $163 million payment as part of the breakup from Hillshire, and Pinnacle will also receive an expected $25 million in one-time costs connected to the scotched sale.[7][8]

In November 2014, Pinnacle Foods announced it would acquire the plant-based protein food maker Garden Protein International Inc for a fee of $154 million.[9]



  1. ^ a b "Aurora Foods emerges from bankruptcy, completes merger".  
  2. ^ McCown De Leeuw & Co. - Mission
  3. ^ Pinnacle Foods acquired by Blackstone
  4. ^
  5. ^
  6. ^ "Hillshire Brands Buying Pinnacle Foods for $4.23B".  
  7. ^ "Pinnacle Foods Lets Hillshire out of Sale Pact". ABC News. Associated Press. 30 June 2014. Retrieved 30 June 2014. 
  8. ^ Team, Trefis. "Hillshire Brands Moves To End Pinnacle Deal In Light Of Tyson Foods' Offer". Forbes. Forbes. Retrieved 30 June 2014. 
  9. ^ Pinnacle Foods to buy Canadian protein foods maker Garden. Reuters, 14 November 2014
  10. ^ Pinnacle Foods to buy Unilever's Wish-Bone salad dressing business

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.