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Title: Rimmel  
Author: World Heritage Encyclopedia
Language: English
Subject: Lily Cole, Kish Mauve, I Will Never Let You Down, Miss Universe United Kingdom 2005, Gemma Arterton
Publisher: World Heritage Encyclopedia


Industry Cosmetics
Founded 1834
Founder Eugène Rimmel
Headquarters London, England
Key people
Bernd Beetz (CEO)
Products Cosmetics
Parent Coty, Inc.

Rimmel (commonly known as Rimmel London) is a British maufactured cosmetics brand, now owned by Coty, Inc. The House of Rimmel was originally founded by Eugène Rimmel as a perfumery in 1834 in Regent Street, London, England.[1]

Within a year of opening, Eugène Rimmel came to create many make-up products including his best-known: mascara, giving rise to the term 'rimmel' being used to mean 'mascara' in many Mediterranean languages. With his creative success in these products, Rimmel London began producing make-up products, including pomades and mouth rinses. Today, Rimmel London is one of the world's most popular make-up producers.

Rimmel's company motto is "Get the London Look".

'Faces' of Rimmel

In the past, Rimmel was modelled by ITV's Holly Willoughby.

The current faces of Rimmel are Coco Rocha were set to join to the line up of Rimmel London spokeswomen.[3] Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz would help the brand launch into the global marketplace.[4]

Ads featuring Jagger and Moss were banned from British magazines and television after the Advertising Standards Authority found them to be misleading. The ads used false lashes.[5]

International presence

Rimmel products are available in pharmacies and supermarkets in Hungary, Argentina, Australia, Austria, Belarus, Belgium, Canada, China, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Qatar, Slovakia, South Africa, South Korea, Spain, the UK, Ukraine and the US.[6]


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External links

  • Official website
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