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Sally (1957 TV series)

Joan Caulfield as Sally Truesdale and Marion Lorne as Myrtle Banford in Sally
Genre Sitcom
Created by William Asher
Phil Shuken
Written by Alan Lipscott
Robert Fisher
Bob O'Brien
Irving Elinson
Directed by William Asher
Starring Joan Caulfield
Marion Lorne
Gale Gordon
Arte Johnson
Johnny Desmond
Country of origin United States
Original language(s) English
No. of seasons 1
Producer(s) Frank Ross
Cinematography George T. Clemens
Running time 22–24 minutes
Original channel NBC
Picture format Black-and-white
Audio format Monaural
Original release September 15, 1957 (1957-09-15) – March 30, 1958 (1958-03-30)

Sally is an American situation comedy which aired on NBC from September 15, 1957 to March 30, 1958. The series is the first filmed television series produced by Paramount Studios.[1]


  • Synopsis 1
  • Award nominations 2
  • References 3
  • External links 4


The program features Joan Caulfield as the lead character, Sally Truesdale, the young traveling companion of an elderly widow, Myrtle Banford, played by Marion Lorne. In the story line, Myrtle is the co-owner of Banford and Bleacher Department Store, where Sally becomes a sales clerk when their worldwide tour ends.[1]

After a mid-season format change, comedian Gale Gordon joined the cast as Bascomb Bleacher, Sr., the store manager. Others added to the cast were Arte Johnson, later of NBC’s Laugh-In comedy, as Bascomb, Jr., and singer Johnny Desmond as Jim Kimball.[1]

Guest stars include Barry Gordon (as 8-year-old Humberto),[2] Francis Lederer, Maudie Prickett, and Hope Summers. One episode is set on the island of Capri, where Sally is on tour with Mrs. Banford and meets a handsome count with the reputation as "the world's greatest lover". In another segment, Sally and Mrs. Banford are in Germany and at the height of the Cold War become suspicious of a man that they fear could be a Soviet spy. In another segment, Sally hires a gigolo as a birthday surprise for Banford in an attempt to make her feel young again. The escort keeps returning, and Sally learns that his real interest is her, not Mrs. Banford. In another segment, Sally tries to encourage Bascomb, Jr., not to go to Tibet to become a monk because he is too shy to tell his girlfriend of his intentions.[1]

Another episode employs the theme music adopted the following season by ABC’s sitcom, The Donna Reed Show. In another segment, Sally poses as actress Judy Holliday to endorse a type of bubble bath sold by Banford and Bleacher's. In the series finale, the store employees plan a variety show for an orphanage.[1]

Sally aired at 7:30 p.m. Eastern on Sunday opposite the first season of ABC’s western series, Maverick. CBS aired alternating episodes of The Jack Benny Program and Bachelor Father starring John Forsythe in the same time slot.[3]

Award nominations

Year Award Result Category Recipient
1958 Emmy Award Nominated Best Continuing Supporting Performance by an Actress in a Dramatic or Comedy Series Marion Lorne


  1. ^ a b c d e
  2. ^
  3. ^ Alex McNeil, Total Television, 1997, appendix

External links

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