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Title: Sanyo  
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Subject: MSX, Panasonic, List of 3DO Interactive Multiplayer games, Toshio Iue, Fisher Electronics
Collection: 1949 Establishments in Japan, Audio Equipment Manufacturers, Battery Manufacturers, Companies Based in Osaka Prefecture, Companies Formerly Listed on the Tokyo Stock Exchange, Consumer Battery Manufacturers, Consumer Electronics Brands, Defunct Semiconductor Companies, Display Technology Companies, Electric Vehicle Battery Manufacturers, Electronics Companies of Japan, Former Defense Companies of Japan, Former Manufacturing Companies of Japan, Hvac Manufacturing Companies, Japanese Brands, Mobile Phone Manufacturers, Panasonic, Photography Companies of Japan, Photovoltaics Manufacturers, Portable Audio Player Manufacturers, Solar Energy Companies, Solar Energy Companies of Japan, Thin-Film Cell Manufacturers
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Sanyo Electric Co., Ltd.
Kabushiki kaisha
(TYO: 6764)
subsidiary of the Panasonic Corporation)
Industry Electronics
Founded 1947
Headquarters Moriguchi, Osaka, Japan
Watford, United Kingdom
Key people
Toshio Iue, Seiichiro Sano
Products Consumer electronics, Dry batteries, and Cellular phones
Revenue ¥1.4 trillion (consolidated, March 31, 2011)[1]
¥33.5 billion(341 million USD) (consolidated, March 31, 2011)[1]
¥35.1 billion(357 million USD) (consolidated, March 31, 2011)[1]
Total assets ¥1.1 trillion(11.2 billion USD) (consolidated, March 31, 2011)[1]
Total equity ¥77.9 billion (consolidated, March 31, 2011)[1]
Number of employees
104,882 (consolidated)
9,504 (non-consolidated)
(March 31, 2011)[2]
Parent Panasonic Corporation
Website //

Sanyo Electric Co., Ltd. (三洋電機株式会社 San'yō Denki Kabushiki-gaisha) is a Japanese major electronics company and member of the Fortune Global 500 whose headquarters is located in Moriguchi, Osaka prefecture, Japan. Sanyo has over 230 subsidiaries and affiliates.[2]

On December 21, 2009, Panasonic completed a 400 billion yen ($4.5 billion) acquisition of a 50.2% stake in Sanyo, making Sanyo a subsidiary of Panasonic.[3][4] In July 2010, Panasonic announced that it would acquire the remaining shares of Sanyo.


  • Corporate culture 1
  • History 2
    • Beginnings 2.1
    • Acquisition 2.2
  • Energy 3
    • Solar cells and plants 3.1
    • Rechargeable batteries 3.2
    • Electric vehicle batteries 3.3
    • Televisions 3.4
  • Sponsorship 4
  • See also 5
  • References 6

Corporate culture

Sanyo utilizes an extensive socialization process for new employees, so that they will be acclimatized to Sanyo's corporate culture.[5] New employees take a five-month course during which they eat together and share company-provided sleeping accommodation. They learn everything from basic job requirements to company expectations for personal grooming and the appropriate way in which to address their coworkers and superiors.



Old logo, used from 1970s to 1987
Transistor radio, model 8S-P3, released in 1959
Sanyo logo on neon signs of Piccadilly Circus

Sanyo was founded when Toshio Iue (井植 歳男 Iue Toshio, 1902–1969), the brother-in-law of Konosuke Matsushita and also a former Matsushita employee, was lent an unused Matsushita plant in 1947 and used it to make bicycle generator lamps. Sanyo was incorporated in 1950; in 1952 it made Japan's first plastic radio and in 1954 Japan's first pulsator-type washing machine.[2] The company's name means three oceans in Japanese, referring to the founder's ambition to sell their products worldwide, across the Atlantic, Pacific, and Indian oceans.

This ambition was realized in the late 70's, when Sanyo introduced car stereos and home electronics to the North American consumer market and embarked on a heavy television-based advertising campaign.

In 1984, Sanyo introduced the MBC-550 PC, the lowest-cost IBM PC compatible personal computer available at the time,[6] but lack of full compatibility drove Sanyo from the market and no follow-on models were released.

Technologically Sanyo has had good ties with Sony, supporting the Betamax video format from invention until the mid-1980s (the best selling video recorder in the UK in 1983 was the Sanyo VTC5000), while producing the VHS video format at the same time for the Fisher brand during the early-1980s, and later being an early adopter of the highly successful Video8 camcorder format. More recently, though, Sanyo decided against supporting Sony's format, the Blu-ray Disc, and instead gave its backing to Toshiba's HD DVD. This was ultimately unsuccessful, however, as Sony's Blu-ray triumphed.[7]

In North America, Sanyo manufactured CDMA cellular phones exclusively for Sprint's Sprint PCS brand in the United States, and for Bell Mobility in Canada.


The 2004 Chūetsu earthquake severely damaged Sanyo's semiconductor plant and as a result Sanyo recorded a huge financial loss for that year. The 2005 fiscal year financial results saw a 205 billion yen net income loss. The same year the company announced a restructuring plan called the Sanyo Evolution Project, launching a new corporate vision to make the corporation into an environmental company, plowing investment into strong products like rechargeable batteries, solar photovoltaics, air conditioning, hybrid car batteries and key consumer electronics such as the Xacti camera, projectors and mobile phones.

Sanyo's three-year restructuring project

Sanyo posted signs of recovery after the announcement of positive operating income of 2.6 billion yen. Sanyo remains the world number one producer of rechargeable batteries. Recent product innovations in this area include the Eneloop Low self-discharge NiMH battery, a "hybrid" rechargeable NiMH (Nickel-metal hydride battery) which, unlike typical NiMH cells, can be used from-the-package without an initial recharge cycle and retain a charge significantly longer than batteries using standard NiMH battery design. The Eneloop line competes against similar products such as Rayovac's "Hybrid Rechargeable" line.

On 24 November 2006, Sanyo announced heavy losses and job cuts.[8]

Tomoyo Nonaka, a former NHK anchorwoman who was appointed Chairman of the company, stepped down in March 2007.[9] The President, Toshimasa Iue, also stepped down in April of that year; Seiichiro Sano was appointed to head the company effective April 2007. In October 2007, Sanyo cancelled a 110 billion yen ( million) sale of its semiconductor business, blaming the global credit crisis for the decision and stating that after exploring its other options, it had decided to keep the business and develop it as part of its portfolio.[10]

On April 1, 2008, they sold their cell phone division to Kyocera, laying off a third of their U.S. employees.

On November 2, 2008, Sanyo and Panasonic announced that they have agreed on the main points of a proposed buyout that would make Sanyo a subsidiary of Panasonic[11] and a formal announcement of the acquisition was made on Sanyo's web site on December 19, 2008.[12] They became a subsidiary of Panasonic on December 21, 2009.[3]

In 2010, Sanyo sold its semiconductor operations to ON Semiconductor.

On July 29, 2010, Panasonic reached an agreement to acquire the remaining shares of Panasonic Electric Works and Sanyo shares for $9.4 billion.[13][14][15]

By March 2012, parent company Panasonic plans to terminate the Sanyo brand, however it will remain on some of the products where the Sanyo brand still holds value to consumers.[16]

In August 2013, a 51% majority stake in Chinese company Hefei Sanyo, a 1994 joint venture between Japanese Sanyo and Chinese government investment company Hefei, was purchased by American multinational manufacturer Whirlpool Corporation for $552 million.[17]


Solar cells and plants

"Eneloop" Rechargeable LED Lantern (ENL-1EX) by Sanyo

The Sanyo HIT (Heterojunction with Intrinsic Thin layer) solar cell is composed of a mono thin crystalline silicon wafer surrounded by ultra-thin amorphous silicon layers.[18]

Sanyo Energy opened its solar module assembly plants in Hungary and in Mexico in 2004, and in 2006 it produced solar modules worth $213 million. In 2007, Sanyo completed a new unit at its solar module plant in Hungary that was to triple its annual capacity to 720,000 units in 2008.[19]

Schematics of a HIT-cell

Plans to expand production were based on rising demands for Sanyo Hungary products, whose leading markets are Germany, Italy, Spain and the Scandinavian countries. The plant at Dorog, outside Budapest, will be Sanyo Electric's largest facility producing solar modules in the entire world.[19]

In late September 2008, Sanyo Electric Company, Ltd. announced its decision to build a manufacturing plant for solar ingots and wafers (the building blocks for silicon solar cells) in Inagi, Tokyo. The plant will begin operating in October 2009 and will reach its full production capacity of 70 megawatts (MW) of solar wafers per year by April 2010. Sanyo and Nippon Oil have decided to launch a joint company for the production and sale of thin-film solar panels, to be named Sanyo Eneos Solar Co., Ltd. The new joint company will start production and sales at an initial scale of 80 MW and gradually increase its production capacity. For this joint project, Sanyo will draw on its solar cell technologies, based on the technology acquired through the development of the HIT Solar Cell.[20]

Sanyo Electric is also responsible for the construction of the Solar Ark.

Rechargeable batteries

Sanyo pioneered the production of nickel cadmium batteries in 1964, nickel metal hydride batteries in 1990, lithium ion batteries in 1994, and lithium polymer batteries in 1999. Sanyo is notable for their Eneloop brand of NiMh batteries that can be recharged thousands of times. In 2000, it acquired Toshiba's nickel metal hydride battery business, including the Takasaki factory.[21] Since the acquisition of Sanyo by Panasonic the Takasaki factory transferred ownership to FDK TWICELL CO., LTD.

Electric vehicle batteries

Sanyo Electric Co Ltd. supplies nickel metal hydride batteries (NiMH) to Honda Motor Co. Ltd., Ford Motor Co. and Volkswagen. Sanyo is developing NiMH batteries for hybrid electric vehicles with the Volkswagen group.[22] Sanyo lithium-ion batteries for Plug-in HEV will also be housed in SUZUKI's fleet vehicles.

Sanyo Electric plans to raise monthly production of NiMH batteries for hybrid vehicles from the current 1 million units to up to 2.5 million by the end of fiscal 2005.[23]


Though founded in Japan, Sanyo Electric Co Ltd. has sold TVs in America for over 35 years; Sanyo TV is currently headquartered in San Diego, California with facilities located in Tijuana, Mexico. Because of its relatively high price compared to competitors, Sanyo competes on quality and value. quotes Sanyo as producing LCD TVs "...with one of the best pictures, great sound and all the high-quality specs you expect from a top LCD TV," earning the website's 2014 Gold Award.[24]

The 2014 TV lineup includes a range of screen sizes from 24" to 65" of LED TVs including ones with Full HD 1080p resolutions. Models offer improved aesthetic, visual, and audio quality redesigned with durable glass stands, high-gloss frames, and more vibrant LED screens.[25]

Many of Sanyo's television sets also offer MHL compatibility along with ROKU READY branding via HDMI, meaning the TVs are compatible with Roku's MHL-specific streaming stick. This stick, sometimes included with purchase (such as with the Sanyo FVF5044[26]), enables video streaming and other online media access abilities as an affordable alternative to competing comparable Smart TVs; the TV's original remote is capable of browsing the service. Multiple models also possess USB ports which allow for immediate photo sharing ability directly off the stick without any additional software/upgrades.[27]

Sanyo has served over 40 million American consumers as their choice for home theater entertainment. According to the NPD Group Retail Tracking Service, in 2013, 3 Sanyo TV models were among the best- selling television models in the United States while Sanyo's 55-inch HDTV was labeled as one of the top 5 selling TVs in its class. (Units sold from January 2013 – December 2013: Best Selling 39" HDTV in U.S., Best Selling 42" HDTV in U.S., Best Selling 58" HDTV in U.S.)[28]

Sanyo Televisions are currently available at Walmart and Sam's Club.[29]


Sanyo was the major sponsor of the Penrith Panthers Rugby League team in the National Rugby League (Australia) from 1998 to 2011. It is the longest sponsorship of any team in Australian Rugby League history. In football, sponsor of Club Atlético River Plate from 1992 to 1995 and Coritiba Foot Ball Club from 1995 to 1999.

See also


  1. ^ a b c d e Financial Results for FY 2011
  2. ^ a b c "Outline". Retrieved 19 February 2015. 
  3. ^ a b "Sanyo Electric Co., Ltd. - Panasonic". Retrieved 19 February 2015. 
  4. ^ Daisuke Wakabayashi (5 February 2010). "Sanyo Deal Hits Panasonic Results". WSJ. Retrieved 19 February 2015. 
  5. ^ J. Impoco, "Basic Training, Sanyo Style". U.S. News & World Report, July 13, 1992, pp. 46–48.
  6. ^ "Sanyo 555, small business computers. (evaluation)". 
  7. ^ "Toshiba to give up on HD DVD, end format war: source". Reuters. February 16, 2008. 
  8. ^ "The Japan Times - News on Japan, Business News, Opinion, Sports, Entertainment and More". The Japan Times. Retrieved 19 February 2015. 
  9. ^ "Sanyo Chairwoman Tomoyo Nonaka resigns". UPI. Retrieved 19 February 2015. 
  10. ^ "Login". Retrieved 19 February 2015. 
  11. ^ NHKニュース 三洋電機 子会社化で大筋合意 (NHK News: Agreement to Main Points to make Sanyo Electric a Subsidiary) Retrieved on November 2, 2008
  12. ^ Sanyo Press Release Retrieved on May 14, 2009
  13. ^ "Panasonic Electric Works - Panasonic" (PDF). Retrieved 19 February 2015. 
  14. ^ "Panasonic buying Sanyo and other unit for $9.4 billion". Retrieved 19 February 2015. 
  15. ^ "Consolidation Continues: Panasonic To Buy Sanyo". Renewable Energy World. Retrieved 19 February 2015. 
  16. ^ Brand name of Sanyo to be basically terminated in April 2012
  17. ^ Rohit T. K. in Bangalore and James B. Kelleher (13 August 2013). "Whirlpool buys 51 percent stake in China appliance maker". Reuters. 
  18. ^
  19. ^ a b Japan's Sanyo expands Hungary solar plant
  20. ^
  21. ^ Toshiba : Press Releases 27 April, 2001
  22. ^ "Sanyo completes construction of lithium-ion battery facility in Japan" (Press release). Sanyo via Autoblog Green. 2010-08-10. Retrieved 2010-08-10. 
  23. ^ Green Car Congress: Sanyo to More than Double NiMH Battery Production Based on Hybrid Demand
  24. ^ "Sanyo LCD". TopTenREVIEWS. Retrieved 19 February 2015. 
  25. ^ "Sanyo Unveils Expansive 2014 Full-HD TV Lineup With Crisp Images And Excellent... -- SAN DIEGO, April 21, 2014 /PRNewswire/ --".  
  26. ^ "Sanyo FVF5044". PCMAG. Retrieved 19 February 2015. 
  27. ^ "Sanyo introduces 65-inch LCD TV for $998". CNET. CBS Interactive. Retrieved 19 February 2015. 
  28. ^ "Consumer Market Research - Business Solutions -". Retrieved 19 February 2015. 
  29. ^ "sanyo tv -". Retrieved 19 February 2015. 
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