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Social Communication

Social communication refers to the way information or ideas are shared between two or more individuals. However, there is no standardized definition currently recognized. Generally, communication requires a social nexus of at least two entities in a social relation regardless of whether in a technical environment. Recent publications adopt the term for discussing the informal communication in open societies.

Other definition of social communication is that of a field of study that primarily explores the ways information can be perceived, transmitted and understood, and the impact those ways will have on a society. Thus, the study of social communication is more politically and socially involved than the study of communication.


Social communication is of two types: formal and informal.

Formal social communication is when an organization or a firm organize to communicate their plans or ideas in a casual way. Here the subject is one and more people talk about same subject.

In informal social communication people join in a group they start their conversation in and pour their views about any subject which they might like or be interested in share their views about. Here people basically enjoy their participation and are not forced to communicate with others. Social communication basically takes place by means of social media but apart from that the face-to-face group meeting or get together is best and more effective than in social media.


There are many advantages to social communication, such as enjoying the conversation itself, sharing one's information and views, and learning new things and getting fresh information.

In practice

The best way to communicate in a social conversation is to contribute one's opinions and experiences while simultaneously listening to the other's viewpoints. Nonverbal communication such as facial expressions and voice tone are also important when speaking. Such nonverbal communication is especially important when listening to another, as it demonstrates you are engaged in the conversation and care about what the speaker is saying.

Even people with good communication skills can fail to communicate well in a social environment. Potential problems in their social communication include:

  • Confusing diction or reasoning
  • Giving too little or too much information
  • Redundancy
  • Speaking out of the box
  • Talking too slowly

To improve social communication, the above problems need to be overcome.

External links

  • Social Communication at UFMG
  • Social Communication at UFRN
  • Portuguese Institute of Social Communication
  • Social Communication LLC
  • Inter Mirifica

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