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The Associate

The Associate
Theatrical release poster
Directed by Donald Petrie
Produced by Frederic Golchan
Adam Leipzig
Patrick Markey
Screenplay by Nick Thiel
Rene Gainville
Jean-Claude Carrière
Based on El Socio by
Jenaro Prieto
L'Associé written by
René Gainville (uncredited)
Jean-Claude Carrière (uncredited)
Starring Whoopi Goldberg
Dianne Wiest
Tim Daly
Bebe Neuwirth
Music by Christopher Tyng
Cinematography Alex Nepomniaschy
Edited by Bonnie Koehler
Distributed by Buena Vista Pictures
Release dates
  • October 25, 1996 (1996-10-25)
Running time
114 min.
Country United States
Language English
Budget $23 million
Box office $12,844,057

The Associate is a 1996 film starring Whoopi Goldberg, Dianne Wiest, Eli Wallach, Timothy Daly, Bebe Neuwirth, Austin Pendleton and Lainie Kazan. The film is a remake of the 1979 French film L'Associé, which, in turn, was based on Jenaro Prieto's 1928 novel El Socio.


  • Plot 1
  • Cast 2
  • Reception 3
    • Box office 3.1
    • Critical response 3.2
  • References 4
  • External links 5


Investment banker Laurel Ayres is a smart and single woman trying to make it up the Wall Street corporate ladder, until one day she finds out that she is passed over for a promotion because she is a woman. Unable to face the fact that her less smart male protege (Frank) has now become her boss, she quits and tries to start up her own company only to find out that the male dominated world of Wall Street is not interested in taking an African American woman seriously, and thus is forced to create a fictional white man (Robert S. Cutty) in order to be judged on her own merits. Ayres' financial wisdom is joined by the intelligent and computer-savvy secretary Sally Dugan, who also was not properly recognized for her talents. Together they are able to become the most successful independent stockbrokers in the world while helping a struggling high-tech computer company stay afloat.

However, the ruse eventually runs into problems, as Cutty is still getting credit for Ayres' great ideas, and competing firms and tabloid journalists are willing to do anything in order to bring the wealthy and elusive Cutty into the public and on their side. Thus Ayres is forced to get her best friend (who works at a nightclub as a female impersonator) to create an effective disguise in the mould of Marlon Brando to try to fool the naysayers; when that fails, she and Dugan decide to kill Cutty only to be charged with his murder. Frank uncovers the ruse and pretends that he is now the front man to world-famous Cutty.

The film ends with Ayres donning the Cutty disguise one last time to attend a meeting of the exclusive gentlemen's club to accept Cutty's awards and unmasking herself in order to teach the male-dominated industry the evils of racial and sexual discrimination. Ayres is finally given credit for her work and creates a huge business empire with her friends at the helm. Frank attempts to land a job with the business, only to be laughed off.


  • Donald Trump (as himself) gives Laurel's former boss (Frank) some come-up-ance by pulling his assets from Frank's firm to invest them at Laurel's.
  • Laurel convinces another billionaire to invest with her by giving him the opportunity to play a round of golf with his hero, Johnny Miller (as himself).


Box office

The Associate brought in $4.2 million on its opening weekend, ranking #6 at the box office. By the end of its run, the film grossed $12.8 million in the United States on its $23,000,000 budget, making it a box office disaster.

Critical response

The Associate currently holds a 28% rating on Rotten Tomatoes based on reviews from 18 critics.[1]

Peter Stack of the San Francisco Chronicle finds Goldberg "very funny playing out her scheme, which inevitably backfires" and opines that "it's the peripheral characters that give the film its comic momentum."

Contrastingly, Roger Ebert writing in the Chicago Sun-Times, gave this film two stars, calling it "an uninspired recycling of the Tootsie formula. Though the film "scores some good points against the male-dominated hierarchy of the business world," Ebert is ultimately unconvinced by the Cutty character.


  1. ^ "The Associate - Rotten Tomatoes". 

External links

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