World Library  
Flag as Inappropriate
Email this Article

Vocelli Pizza

Vocelli Pizza
Type Wholly owned subsidiary
Industry Fast food
Founded Pittsburgh, Pennsylvania, USA (1988)
Headquarters Pittsburgh, USA
Key people Varol Ablak (CEO) & Seckin Ablak, Harry Ablak (founders)
Products Pizza, Pasta

Vocelli Pizza (formerly Pizza Outlet) is a pizzeria based in Pittsburgh, Pennsylvania. As of 2008, the chain has stores in the District of Columbia, Florida, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia, and West Virginia.[1] The trade magazine Pizza Today ranked Vocelli Pizza in their Top 100 pizza franchises for 2007, based on its 2006 sales of $55 million.[2]


  • History 1
    • The Pizza Outlet Years 1.1
    • Change to Vocelli's 1.2
  • References 2
  • External links 3


The Pizza Outlet Years

The chain was founded in Mount Lebanon, Pennsylvania near Pittsburgh in 1988 as Pizza Outlet. What was simply a local pizza shop quickly expanded in the Pittsburgh Tri-State region during the 1990s. During this time, their slogan was "Delivering Great Taste to Your Door". They also briefly used "The Taste that SCREAMS Fresh!" as well before reverting to their old slogan.

This era is remembered for featuring wrestler Kurt Angle in a commercial featuring two CGI-animated pizza toppings that the chain had been using as mascots at the time wrestling each other on top of a pizza Angle had just ordered. The Rock later poked fun at Angle and the commercial on an episode of WWE Raw in Angle's hometown after Angle had established himself in the WWE.

Change to Vocelli's

After experiencing fast growth throughout the 1990s in its home market, the chain entered select markets in the Southern United States. However, the chain wasn't as successful.

Instead of withdrawing from these markets to focus on the more successful (and more competitive) Pittsburgh market, Pizza Outlet instead change the name of their Southern locations to Vocelli Pizza in 2002, and adopting an Italian theme in the restaurant in the process. Previously, the Pizza Outlet locations had no specific theme inside each location.

Despite the changes, the product itself remained the same. Nevertheless, sales at the Southern stores skyrocketed after the change. So much so, that the company reverted plans to keep the Pizza Outlet name in Pittsburgh and the remaining Pizza Outlet stores were rebranded as Vocelli Pizza in 2003.[3] The company also cited the name change as to be more classy compared to the generic-sounding Pizza Outlet.

Today, Vocelli continues to expand, and is currently ranked as one of the fast-growing pizzerias in the United States.[4]


  1. ^ Vocelli Pizza - Store Locator
  2. ^ "Top 100 Companies" (– Scholar search). Pizza Today: 78, 79. September 2007. 
  3. ^ Scott-based Pizza Outlet is suddenly Vocelli Pizza
  4. ^ About Vocelli Pizza

External links

  • Vocelli Pizza's Official Web Site
  • Vocelli Pizza's Online Ordering
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.