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Wxxc

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Title: Wxxc  
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Subject: List of radio stations in Indiana, Media in Fort Wayne, Indiana, WBPE (FM), 106.9 FM
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Wxxc

WXXC
City of license Marion, Indiana
Broadcast area Central Indiana (Fort Wayne, Indiana to Muncie, Indiana)
Branding 106.9 WXXC
Slogan "Everything That Rocks"
Frequency 106.9 MHz
First air date 1948 (as WMRI)
Format Classic Hits
ERP 50,000 watts
HAAT 152 meters
Class B
Facility ID 6338
Callsign meaning W XX (Double X) C
Former callsigns WMRI (1948-2006)
WMRI-FM (2/2006-4/2006)
Owner Hoosier AM/FM
Sister stations WCJC, WBAT, WMRI
Webcast Listen Live
Website 1069wxxc.com

WXXC ("Indiana's Classic Hits 106.9 WXXC") is a 50,000 watt Class B radio station licensed to Marion, Indiana and serving the Muncie-Marion Arbitron market broadcasting on 106.9 MHz. Studios and offices are located at 820 S. Pennsylvania St. in Marion, IN. The station features a classic hits format mainly consisting of rock-leaning pop hits from the 70s and 80s, and is currently owned by Hoosier AM/FM LLC.

History

The station signed on in 1948 as WMRI and featured a beautiful music format. In the 1990s, WMRI was owned by Bomar Broadcasting, which made WMRI the flagship station of their mini-network of easy listening stations throughout Indiana. Stations in this network included WLEZ (now WDWQ) Terre Haute, WEZV (now WBPE) in Lafayette, and WYEZ (now WHPZ) in South Bend. WYEZ was the first network station sold and went to LeSEA Broadcasting. WEZV was sold in 1998 to Artistic Media Partners, and WLEZ was sold to Crossroads Communications in the early 2000s. Bomar sold WMRI shortly thereafter to Mid-America Radio, owners of crosstown country outlet WCJC and oldies WBAT, (now Hoosier AM/FM LLC).

Programming

WMRI's programming mainly consisted of beautiful music (easy listening) for much of its existence. However the format was aging and so were its faithful listeners. WMRI held on to the B/EZ format for much longer than a majority of stations nationwide as many dropped or gradually moved away from the format by the mid to late 1980s.

In the fall of 1998, WMRI ended its beautiful music run and flipped to adult contemporary as "Lite Rock 106.9". Their lone existing network station in Terre Haute also flipped to AC as "Lite Rock 102.7". The format consisted of Marion-based deejays by day and satellite programming from Westwood One's (now Dial Global) Bright AC format at night. Since Bright AC was a Hot AC format and WMRI itself featured a much softer blend of music by day, the station switched affiliations to Jones Radio Networks 'AC' format (now part of Dial Global) to create format uniformity all day.

In the early 2000s, WLEZ was sold to a Terre Haute-based company and ended Bomar's radio network stint. The programming structure on WMRI, however, continued. The only exception was for on-air personalities who now had the freedom to talk about station promotions and other Marion-based mentions. The mix of local and satellite content through Jones continued until 2006 when the format was dropped in favor of classic hits. The WMRI calls were moved to their AM sister station (formerly WGOM), which took on an adult standards format, as 106.9 became WXXC.

The station features a line-up of Craig and Sam (6-10AM) in the mornings, Vanessa Miller (10AM-2PM) in the afternoons, Sammy Edmonds(2-7PM) in the evenings, and Phil (Also on WCJC 2-7PM) from 7PM to Midnight.

External links

  • WXXC website
  • Query the FCC's FM station database for WXXC
  • Radio-Locator information on WXXC
  • Query Nielsen Audio's FM station database for WXXC

Coordinates: 40°35′53″N 85°39′22″W / 40.598°N 85.656°W / 40.598; -85.656


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