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Yogurtland

Yogurtland
Type Private
Industry Chain restaurant/Franchise
Founded California, United States 2006 (2006)
Headquarters Irvine, California, United States
Number of locations More than 300
Area served United States, Mexico, Guam, Australia, Japan, Venezuela
Key people Phillip Chang, Founder/CEO
Products Frozen yogurt
Website http://www.yogurt-land.com

Yogurtland is an international franchise chain of frozen yogurt stores based in Irvine, California, United States.[1]

Yogurtland offers self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in twenty states in the United States and also several other countries.[2] In 2009, it had a revenue of $42 million.[3] In 2013, it had a revenue of $132 million.[4] Each store costs from $385,000 to $435,200.[3] The yogurt chain is popular partly due to its self serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry.[5] Another attraction to the brand has been the "Tokidoki" character designs on spoons which are collectible.

Contents

  • History 1
  • Products 2
  • See also 3
  • References 4
  • External links 5

History

Yogurtland was founded in February 2006[6] by Phillip Chang, who is also the chain's CEO and president.[7] The first Yogurtland location was in Fullerton, California.[8] In December 2012, there were over 200 locations in the United States, Mexico, Venezuela, Australia, and Guam. In July 2014, Yogurtland celebrated the opening of its 300th store.[9] By 2015, it intends to expand to over 550 stores.[8] On 28 January 2014 Yogurtland opened its first store in the Middle East at Dubai Mall in Dubai, UAE.

In July 2011, Yogurtland partnered with Sanrio, the company that created Hello Kitty. According to the St. Louis Post-Dispatch, merchandise such as key chains and T-shirts with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococa—were sold in Yogurtland stores during August. The characters were also imprinted on Yogurtland's collectible cup and biodegradable spoons.[8]

Products

At any time, Yogurtland stores have up to 16 flavors of soft-serve frozen yogurt.[10] Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers.[11] Additionally, 33 toppings, including chocolate bits, Oreo, fresh-cut fruits, nuts, and syrups are available. At any given time, there are many low-fat and non-fat flavors available. Each location tries to offer at least one tart flavor, as well as one dairy-free flavor, which is popular for people who are lactose intolerant. Also, some flavors are even gluten-free. Products are sold for 30-39 cents per ounce.[12][13] In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively.[10] Their current slogan, "get real," refers to the real milk and fresh-cut fruit that is used in making the yogurt, and real toppings.[14]

See also

References

  1. ^ Brooks, Amy (2009-08-26). "Chain Takes Bite Out of Local Yogurt Shop Market".  
  2. ^ Jahns, Dan (2010-04-21). "Yogurtland: Newest Arrival on San Vicente Seeks to Put Down Roots". Westside Today. Archived from the original on 2010-06-17. Retrieved 2010-06-16. 
  3. ^ a b Hyland, Alexa (2010-06-07). "Culture Change".  
  4. ^ http://www.bizjournals.com/boston/blog/mass_roundup/2014/06/the-countrys-two-largest-froyo-chains-are.html?page=all
  5. ^ Kim, Leland (2008-09-18). "Cool treats warm up sluggish local economy".  
  6. ^ "Yogurtland Lets You Create-Your-Own".  
  7. ^ "Phillip Chang: Founder & CEO, YogurtLand". Network of Korean-American Leaders. Archived from the original on 2011-09-11. Retrieved 2011-09-09. 
  8. ^ a b c Varley, Caitlin (2011-08-16). "Yogurtland Debuts in St. Louis".  
  9. ^ Yogurtland Celebrates the Opening Of Its 300th Store | RestaurantNewsRelease.com
  10. ^ a b Magin, Janis L. (2008-01-11). "Frozen yogurt makers seek retail space in Honolulu".  
  11. ^ Nguyen, Katherine (2007-05-01). "Frogurt Frenzy".  
  12. ^ "Yogurtland Franchise Opportunity". Franchising.com. Archived from the original on 2010-12-21. Retrieved 2010-12-21. 
  13. ^ Goel, Edwin (2007-07-05). "Building a Better Berry".  
  14. ^ "About us". 

External links

  • Official website
  • Official Australian Website
  • Store Locations
  • Yogurtland on Facebook
  • Yogurtland on Twitter
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