United States of America Federal Trade Commission

By Federal Trade Commission

Book Id: WPLBN0000195256
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Title:	United States of America Federal Trade Commission
Author:	Federal Trade Commission
Volume:
Language:	English
Subject:	Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections:	Economics Publications Collection, Federal Trade Commission
Historic Publication Date:
Publisher:	Government Printing Office


Citation APA MLA Chicago Trade Commission, B. F. (n.d.). United States of America Federal Trade Commission. Retrieved from https://self.gutenberg.org/

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Government Reference Publication

Excerpt
INTRODUCTION: Respondents, through a false and deceptive multi-million dollar national advertising campaign, relentlessly compared their abdominal exercise belt, the Ab Force, to ?those fantastic electronic ab belt infomercials on TV.? The record contains ample evidence that, through these verbal references and through images and graphics nearly identical to three other extensively-aired ab belt infomercials, Respondents asked consumers to recall the core claims about what ab belts do and to believe the Ab Force was just like the ab belts in ?those fantastic electronic ab belt infomercials on TV? but cheaper. In addition, Respondents represented that the Ab Force did those basic ?ab belt? things - caused fat, inch, or weight loss; built well-defined abdominal muscles; and was equivalent to traditional exercise - through the use of statements such as ?the latest fitness craze? and images of well-shaped individuals applying the Ab Force belt to their abdominal area. Respondents? claims are false and unsubstantiated, and their deceptive advertising campaign, which took in over $19 million, deceived thousands of United States consumers about the benefits of the Ab Force.