Eliminate the Use of Minimum Advertised Price (M. A. P. ) Policies. Ths Policy Helped Revive an Ailing Music Industry, Built Around Established and New Artists

By Allen, Bard

Book Id: WPLBN0000237606
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Title:	Eliminate the Use of Minimum Advertised Price (M. A. P. ) Policies. Ths Policy Helped Revive an Ailing Music Industry, Built Around Established and New Artists
Author:	Allen, Bard
Volume:
Language:	English
Subject:	Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections:	Economics Publications Collection, Federal Trade Commission
Historic Publication Date:
Publisher:	Government Printing Office


Citation APA MLA Chicago Allen, B. B. (n.d.). Eliminate the Use of Minimum Advertised Price (M. A. P. ) Policies. Ths Policy Helped Revive an Ailing Music Industry, Built Around Established and New Artists. Retrieved from https://self.gutenberg.org/

Description
Government Reference Publication

Excerpt
Your effort to lower prices to consumers will come with a heavy cost to the music industry and others as well. Let's look back a few short years ago to the industry before M.A.P. In the period between 1994 - 1996, at the height of music price wars between mass merchants and consumer electronics chains, our industry lost over 1,000 independent music stores and eleven music chains were forced into Chapter 1 1 or went bankrupt. The major distributors during and after that time did not receive one cent more in gross profit, they continued to charge the same price per unit as before. M.A.P. was the saving and stabilizing force within our industry.