Trademarks and Business Good Will

By Field, Thomas

Book Id: WPLBN0000696903
Format Type: PDF eBook:
File Size: 0.2 MB
Reproduction Date: 2006

Title:	Trademarks and Business Good Will
Author:	Field, Thomas
Volume:
Language:	English
Subject:	Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections:	Business References, Small Business Administration Collection
Historic Publication Date:
Publisher:	Small Business Administration


Citation APA MLA Chicago Field, B. T. (n.d.). Trademarks and Business Good Will. Retrieved from https://self.gutenberg.org/

Description
Government Reference Publication

Excerpt
Introduction : trademarks and related laws are essential to preserving a business's hard-won goodwill. It is unfortunate that so few people understand what trademarks are and how to preserve legal rights in those business names -- particularly in view of the large investments in goodwill that such names represent. No business is small enough that it can afford to ignore trademarks. This publication will explain what trademarks are; how trademarks are automatically created if they have been properly chosen; how to choose between good and bad trademarks; how to avoid infringing on the rights of others and how to get the most protection for one's own commercial name and the goodwill associated with it.

Table of Contents
TABLE OF CONTENTS INTRODUCTION 1 WHAT TRADEMARKS ARE 1 WHAT TRADEMARKS ARE NOT 1 OBTAINING TRADEMARK RIGHTS 2 CHOOSING BETWEEN GOOD AND BAD TRADEMARKS Weak versus Strong Trademarks 2 Strong Trademarks 2 Weak Trademarks 3 AVOIDING THE TRADEMARKS OF OTHER FIRMS