Not Your Grandfathers Scotch

By Marsannay, Ruby

Book Id: WPLBN0100067464
Format Type: PDF eBook:
File Size: 0.6 MB
Reproduction Date:

Title:	Not Your Grandfathers Scotch
Author:	Marsannay, Ruby
Volume:
Language:	English
Subject:	Fiction, Business, Economics
Collections:	Authors Community
Historic Publication Date:	BookRix Community
Publisher:


Citation APA MLA Chicago Marsannay, B. R. (BookRix Community). Not Your Grandfathers Scotch. Retrieved from https://self.gutenberg.org/

Description
Description: This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of Distinction, which is the highest possible. Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the HM Revenue & Customs database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner. Enjoy!