...2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger ... ...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...loyment Recruits and Earnability 93 STRATEGIES AND ACTIONS -- HOW TO GET THERE AND BY WHAT METHODS 93 Market Segmentation 94 PRODUCT STRATEGY 95 D... ...ers may be squeamish about "idea marketing," as if it can only be used to persuade people to act against their best interests. This is not the philo... ...ial marketing is an effective way to promote ideas that serve the best interests of people-better nutrition, physical exercise, conservation, environ... ...are merely representative and not all will be discussed in the text. The top row lists exchanges for which no profit to the seller was intended to ... ...exchanges for which no profit to the seller was intended to accrue; the bottom row lists exchanges in which profit was the principal motivation. The... ...nciple can be extended to basic sociological categories, such as class, ethnicity, nationality, sex and so on. It can also be extended to "artificia...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...