...nd services, might also promote societal welfare in the process. As an example, a chemical firm selling fluorides to the municipal water company mar... ...el, discussed in that light in Chapter 7, where advocates are described as channel elements. Fundraising Fundraising is another transactional type... ...ce. To be sure, many individuals might be quite familiar with these marketing-mix elements without being aware of the "four Ps" appellation. Noneth... ...the formal structural aspects of the flow of ideas, group life and its constituent elements represent the process whereby that structure is brought ... ...ons performing useful functions. As in the case of ordinary products, the channel elements acting in concert make up a team for optimal delivery of... ...e think of in business marketing (Novelli 1980b). For the most part intermediary elements of distribution channels for ideas are the media through ...