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... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...nd services, might also promote societal welfare in the process. As an example, a chemical firm selling fluorides to the municipal water company mar... ...el, discussed in that light in Chapter 7, where advocates are described as channel elements. Fundraising Fundraising is another transactional type... ...ce. To be sure, many individuals might be quite familiar with these marketing-mix elements without being aware of the "four Ps" appellation. Noneth... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...the formal structural aspects of the flow of ideas, group life and its constituent elements represent the process whereby that structure is brought ...