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The Marketing of Ideas and Social Issues

By: Seymour Fine

...keted by a profit-making organization may be seen in a new fashion design, say, by Christian Dior. While this firm markets a design service to the a... ... profit-inspired, are product-independent and thus qualify for inclusion here. lf Christian Dior designs a princess style knee-length gown, a new pr... ... or movement serves as an appropriate brand for an idea. Examples are Boy Scouts, Christian Dior, Goodwill Industries, ERA, Gay Rights, NORMAL (Nat... ...While that point is substantively consonant with the thesis of this chapter, their terminology is believed to be less than accurate. The expression ... ...points out how several small, very committed core groups such as the WCTU (Women's Christian Temperance Union) went about the business of gaining wi... ...eams into realities. Having satisfied biological and safety needs, to use Maslow's terminology, we now have the luxury of pursuing ego, belongingnes...

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